Apple TV+ has been finding more mainstream success of late, fueled by the popularity of hits like Severance and The Studio. But there’s one demographic that, per a new survey, is not tuned in to TV+: teens.
Only 1% of US teens are regular Apple TV+ viewers, per survey
Today Piper Sandler published its 49th semi-annual survey of teens in the US on a variety of topics.
Over 6,000 teens were polled on their preferences and usage habits with technology, entertainment, food, clothing, and more.
Unsurprisingly, iPhone adoption remains high in the US: a whopping 88% currently own iPhones.
But what’s a bit more surprising is how few teens are watching Apple TV+.
Only 1% of teens said that Apple TV+ is a regular part of their daily video consumption.
That compares to 31% viewership for Netflix and 26% for YouTube.
Daily viewership is a high bar, but the 1% number still seems remarkably low—especially when contrasted with how many teens use iPhones.
Top comment by Dools
From my experience, teens don’t really watch traditional TV in general. This has been true for a while but especially nowadays. If there is a show that resonates, it’s most likely on Netflix. Other than that it’s YouTube or more so TikTok if we want to count that.
Ever since Apple TV+ launched, analysts (and Netflix’s CEO) have wondered why Apple was getting into the streaming business. Could it be a marketing ploy, a way to boost iPhone loyalty?
While we still don’t really have those answers, at least as far as teens are concerned, owning an iPhone and watching Apple TV+ have almost zero overlap.
What do you make of these Apple TV+ viewership numbers for teens? Let us know in the comments.
Apple TV+ is available for $9.99 per month and features hit TV shows and movies like Ted Lasso, Severance, The Morning Show, Silo, and Shrinking. You can also watch free in several ways.
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