Apple is still marketing Apple Intelligence as a selling point for iPhone 16, but it’s also started emphasizing other features more frequently. That continues in the company’s latest video, which highlights iPhone 16’s Ceramic Shield for protecting against cracked screens.
Ceramic Shield can ease your fear of iPhone drops, says Apple
Most iPhone users put a case on their device for fear of breaking it.
That’s entirely understandable, especially with many new iPhones costing near or above $1,000.
But per Apple’s latest iPhone 16 ad, the device’s Ceramic Shield offers peace of mind—even when you go case-free.
The ad features a man taking a photo of a family using their case-less iPhone 16. The iPhone slips out of his hands and hits the ground, screen-side down.
But thanks to Ceramic Shield, the iPhone is unscathed and it’s handed back to the man for a second try.
Do you use your iPhone case-free? Why or why not? Let us know in the comments.
Best iPhone accessories
- AirPods Pro 2 (now only $199, down from $249)
- MagSafe Car Mount for iPhone
- HomeKit smart plug 4-pack
- 10-year AirTag battery case 2-pack
- 100W USB-C power adapter for fast charging
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