In the streaming age, reducing churn is a huge priority for every streamer. Disney has largely done this by pushing subscribers to bundles, but now it has another tactic launching: Disney+ Perks.
12 benefits included in Disney+ Perks at launch
Disney+ Perks is a new loyalty program aimed at keeping users happily subscribed for the long haul.
From the new Perks webpage:
- Included for subscribers: Perks just for you. It’s our way of saying thanks!
- Real rewards are waiting: Unlock exclusive discounts, chances to win, and more.
- Perks can drop anytime: Keep checking in—you never know what’s next.
What are the actual perks?
At launch, Disney+ subscribers will benefit from 12 perks:
- 6-month free DashPass membership from DoorDash
- 20% off on adidas.com and in the adidas app
- 15% off purchases at Funko.com
- 15% off purchases at Loungefly.com
- 3-month free trial of CLEAR+
- 2-month Super Duolingo free trial
- Free in-game emoji from Disney Emoji Blitz
- Chance to win tickets to the Freakier Friday World Premiere and be among the first to see the all-new sequel before it arrives in theaters August 8
- Chance to win a 4-night cruise on the Disney Destiny, the newest ship in the Disney Cruise Line fleet, sailing from Ft. Lauderdale beginning November 2025
- Early access to the closed release of Disney Pinnacle by Dapper Labs, a monthly Mystery Capsule + until June 26th to claim a $10 Dapper Credit
- Special summer savings at Walt Disney World® Resort! Stay 2 nights or longer at select Disney Resorts Collection hotels and get rates starting from $99 per night at Disney’s All-Star Sports Resort
- Free MONOPOLY GO! and Star Wars™ TIE fighter in-game TOKEN
Currently Disney+ Perks is a US-only program, but hopefully it will expand over time.
Hulu has launched a similar ‘Perks’ offering, but it’s limited to just a few benefits so far:
- Chances to win tickets to Lollapalooza, Jimmy Kimmel Live! and passes to Comic-Con® in San Diego*
- Sweepstakes to win items from and inspired by Hulu favorites like The Handmaid’s Tale, A Complete Unknown, and Only Murders in the Building*
- Exclusive perks from partners like Microsoft, Pure Green, and LG Electronics
So in total, if you’re a bundle subscriber who gets both Disney+ and Hulu, that’s 15 benefits at launch with the promise of more rolling out in the future.
9to5Mac’s Take
Disney+ Perks looks like a complete grab bag of random benefits at launch. I’ll be interested to see how the program evolves over time though.
More interesting to me than the actual benefits is the concept of trying to retain streaming subscribers through perks like this. I wonder if we’ll see similar announcements from Disney’s competitors in the months ahead.
What do you think of the Disney+ Perks program and concept? Let us know in the comments.
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