Apple shares full App Store Transparency Report for 2024

Apple has shared its third-ever App Store Transparency Report today. The report includes granular information on things like app removals and appeals, App Store user traffic, government takedown requests, and more.

Here are some of the highlights of the overall App Store and developer ecosystem in 2024:

• Total number of apps on the App Store: 1,961,596
  • Up 4.89% year-over-year
• App submissions reviewed: 7,771,599
  • Up 12.75% year-over-year
• App submissions rejected: 1,931,400
  • Up 9.5% year-over-year
• Average weekly visitors to the App Store: 813,110,348
  • Up 10.68% year-over-year
• Average weekly app downloads: 839,266,915
  • Up 6.5% year-over-year
• Total number of registered Apple developers: 51,766,243
  • Up 22.61% year-over-year

In total, Apple says it removed 82,509 apps from the App Store in 2024, which is down 40.7% year-over-over. Of those app removals, here’s how they category breakdown:

1. Utilities: 16,191
2. Games: 15,122
3. Lifestyle: 6,202
4. Business: 6,042
5. Entertainment: 5,484
6. Education: 5,295
7. Productivity: 4,873
8. Food & Drink: 3,948
9. Shopping: 2,976
10. Finance: 2,546

This marks the third report Apple has shared on the App Store ecosystem this week. On Tuesday, Apple shared a report touting that the App Store prevented over $2 billion in fraudulent transactions last year alone. On Thursday, Apple highlighted that the App Store ecosystem in the U.S. facilitated $406 billion in developer billings and sales in 2024.

Apple has published the full details of the App Store Transparency Report on its website, including an in-depth supplemental CSV file with specific information on every piece of data.

My favorite iPhone accessories:

• Anker Power Bank with built-in USB-C Cable
• Charge your iPhone, Apple Watch, and AirPods at the same time
• Bring wireless CarPlay to any car
• USB-C cable with built-in screen
• The best earbuds for Apple users

Follow Chance: Threads, Bluesky, Instagram, and Mastodon.