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New Apple video comedically says: be careful what you remove from photos

Apple has just released a new video advertising Apple Intelligence on the iPhone 16, with one feature spotlighted: Clean Up. The humorous message of the video? Be careful what you remove from photos.

Clean Up should not be used to remove beloved pets, says new ad

Clean Up is an Apple Intelligence feature that lets you remove unwanted objects from photos.

Available inside the Photos app, Clean Up lets you easily alter an image to get rid of any visual distraction that’s unwanted.

But per Apple’s new video, you probably shouldn’t use it to remove your partner’s beloved cat.

Clean Up is available on all iPhones compatible with Apple Intelligence, as well as supported iPads and Macs.

What did you think of Apple’s new ad? What’s your experience been like using Clean Up? Let us know in the comments.

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Avatar for Ryan Christoffel Ryan Christoffel

Ryan got his start in journalism as an Editor at MacStories, where he worked for four years covering Apple news, writing app reviews, and more. For two years he co-hosted the Adapt podcast on Relay FM, which focused entirely on the iPad. As a result, it should come as no surprise that his favorite Apple device is the iPad Pro.