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How to watch today’s Apple event with iPhone 17, Apple Watch Ultra 3, more

It’s almost time: Apple’s big iPhone 17 event is happening today: Tuesday, September 9. The ‘Awe dropping’ announcements will be streamed live online. Here’s how to watch the iPhone 17 event.

Apple’s iPhone 17 event: here’s how to watch live on September 9

Apple’s biggest event of the year is about to start.

The iPhone 17 event happens today, September 9 at 1:00 p.m. ET / 10:00 a.m. PT.

Apple’s keynote is expected to be a pre-recorded video, with all the announcements livestreamed across several platforms.

Here’s how you can watch the iPhone 17 event:

  1. The official YouTube livestream, which is embedded below
  2. Apple’s TV app, available from the Home tab
  3. Apple’s Events website

Our recommendation is to use the YouTube livestream, which is generally the most reliable stream.

What’s coming at the iPhone 17 event?

Apple is expected to launch a wide array of new products at the September 9 event.

The following new iPhone, Apple Watch, and AirPods models are all rumored to debut:

These product launches fit the bill of what Apple normally focuses on with its September event. It’s become common practice for new iPhone, Apple Watch, and AirPods models to arrive in September.

But Apple also has a variety of other fall product launches in the pipeline, some of which might make an appearance.

These include:

It’s unlikely Apple will launch all of these products in a single event. But if some do make the keynote, they’ll likely be AirTag 2 and perhaps the new Apple TV 4K. There are last-minute indications of a surprise M5 iPad Pro appearance too.

What are you most excited to see at the iPhone 17 event? Let us know in the comments.

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Avatar for Ryan Christoffel Ryan Christoffel

Ryan got his start in journalism as an Editor at MacStories, where he worked for four years covering Apple news, writing app reviews, and more. For two years he co-hosted the Adapt podcast on Relay FM, which focused entirely on the iPad. As a result, it should come as no surprise that his favorite Apple device is the iPad Pro.