Apple has published a new video today promoting the Mac, and it features the voice of the late Jane Goodall. Here are the details.
Latest Mac video uses late Jane Goodall’s voice
Apple has long touted the Mac as the device where creativity can flourish.
Its latest ad campaign carries that same theme.
Aided by the voiceover of the late Jane Goodall, the video—‘Great ideas start on Mac’—discusses the nature of creative ideas as starting from nothing, but often taking form on a Mac.
Goodall doesn’t reference the Mac directly, but rather alludes to the “flicker on a screen” as an invitation to create something new.
Though the video doesn’t promote any specific Mac models, it arrives in the same week that Apple’s new M5 MacBook Pro will become available in stores.
Here’s a quote from Apple about the new ad campaign, as shared with Ad Age:
“This campaign celebrates the hardest and most mysterious part of a great idea—its origin: how something is created out of nothing, from a blank canvas,” Tor Myhren, Apple’s VP of marketing communications, told Ad Age. “It’s remarkable how many of the world’s great ideas started on a Mac. This work salutes these ideas, and everyone who tries to make more of them.”
What do you think of the new Apple ad? Let us know in the comments.
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