Threads is rolling out ghost posts, which get automatically archived after 24 hours. Here’s how it works.
Here today, gone tomorrow
Today, Threads announced ghost posts, which disappear from the timeline after 24 hours. Once the time elapses, the post is automatically archived.
Meta says that the motivation behind ghost posts is to offer a way for users to “share your unfiltered thoughts,” encouraging more authentic takes without the pressure of permanence.
When you publish a ghost post, likes are visible only to you. Likewise, if someone replies to it, the reply will appear as a direct message, and only you will be able to see it.
The latter is an interesting move that could help bring some activity to Threads’ recently announced standalone inbox, which apparently hasn’t gained as much traction as similar features on other platforms.
To publish a ghost post, tap the ghost icon in the composer interface. Once published, it will appear on the timeline as a subtly grayed-out dotted speech bubble, making it easier to distinguish from regular posts.
What’s your take on the new feature? Let us know in the comments.
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