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Firefox tests a smart approach to AI-assisted browsing through a dedicated AI Window

Yesterday, Mozilla announced that Firefox will get an experimental feature aptly called AI Window, where the company intends to centralize the browser’s upcoming AI features. Here are the details.

AI-assisted browsing may not be for everyone, and that’s ok

In a post published on Mozilla’s Distilled blog, the company’s VP of Product, Ajit Varma, invited users who are interested in the new possibilities enabled by AI to join a waitlist for AI Window, which, as he describes:

“It’s a new, intelligent and user-controlled space we’re building in Firefox that lets you chat with an AI assistant and get help while you browse, all on your terms. Completely opt-in, you have full control, and if you try it and find it’s not for you, you can choose to switch it off.”

Varma also acknowledges that while AI may offer valuable and helpful capabilities, it may not be something every user will want all the time. So, while “browsers made by AI companies ask you to make a hard choice — either use AI all the time or don’t use it at all,” Mozilla wants to approach this differently.

How, exactly? That remains to be seen, since the company is inviting users to help them craft the ins and outs of the feature. But this “build in the open” approach may be its biggest advantage.

It allows them to take user feedback into account from the start, rather than spending time and effort going down the wrong path, or just replicating what other browsers have been doing with muted levels of success.

To sign up for the AI Window waitlist, follow this link, or click here to read Varma’s full blog post.

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Avatar for Marcus Mendes Marcus Mendes

Marcus Mendes is a Brazilian tech podcaster and journalist who has been closely following Apple since the mid-2000s.

He began covering Apple news in Brazilian media in 2012 and later broadened his focus to the wider tech industry, hosting a daily podcast for seven years.