Analyst Jeff Pu is out with a new investor note today with details on Apple’s timeline for new product launches over the next year.
In the investor note, seen by 9to5Mac, Pu says that Apple will kick off 2026 with the launch of three new low-cost products: the iPhone 17e, a low-cost MacBook, and an updated base model iPad. These devices will launch sometime in mid-Q1 2026, Pu reports.
The low-cost MacBook is the most interesting part of this rumor. The product has been in the works for years, with sources including Ming-Chi Kuo, Digitimes, and Bloomberg all corroborating its existence.
The cheaper MacBook will reportedly be powered by the A18 Pro chip, the same processor that powered the iPhone 16 Pro. We still don’t know many details about the design of the product, but Kuo has said “potential casing colors include silver, blue, pink, and yellow.”
Bloomberg reports that it will cost “well under $1,000” and use “less-advanced components” than the rest of Apple’s Mac lineup. It will reportedly have a display smaller than the MacBook Air’s 13.6-inch screen.
The refreshed entry-level iPad will likely be a spec bump. According to Pu, the iPhone 17e will feature an A19 chip, up from the current A18 chip. It will also reportedly have an 18MP Center Stage selfie camera, up from the 12MP camera on the iPhone 16e.
Pu goes on in the investor note to further corroborate Apple’s plans for a bifurcated launch schedule with the iPhone 18 lineup. Like other sources, he expects the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Fold to launch in September 2026. The iPhone 18, iPhone 18e, and iPhone Air 2 will follow in Q1 2027.
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