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Cosmic Orange is the new black, as competitors copy the color

The Cosmic Orange color Apple offered for the iPhone 17 Pro proved hugely popular, and was credited with helping the company hit record iPhone sales last year.

It seems the company’s competitors were paying close attention, several of them adopting a very similar color tone for their latest Android smartphones – with the above one of the more blatant clones …

CNET noted the number of copycats spotted at this year’s Mobile World Congress.

Not one but several phone makers were putting handsets on display that were dead ringers for the iPhone 17 Pro Max, from the size and button layout to the rear camera layout. And of course, they sport the unmistakable orange. So yes, we saw some of the best phones at MWC that truly excited us but we also saw some deliberate attempts to coast on the headway Apple made with its iPhone 17 Pro Max’s cosmic orange.

The Hotwav A17 Pro Max shamelessly copied the naming format and camera module layout in addition to the two-tone color. Compare here to the original:

The site noted that it wasn’t just smartphones which were copying Apple’s most popular color. It was also seen in a number of other product categories such as this Anker Nano Charger with Smart Display.

Now that Apple has launched the MacBook Neo in some fun new colors, we can doubtless expect these to be copied too.

Images: Hotwav/Apple/Anker

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Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


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