Amazon has announced a new ‘Prime Video Ultra’ streaming plan launching next month that replaces the current ad-free tier and includes more features, but at a higher price.
Prime Video Ultra will be the only ad-free streaming option from Amazon and cost $4.99/month
If you currently pay Amazon for ad-free Prime Video streaming, the price is about to go up.
That’s because there’s a new ‘Prime Video Ultra’ tier debuting next month that will replace the current ad-free option.
Prime Video Ultra will cost $4.99/month when it launches on April 10 for US subscribers.
That price is on top of the standard Amazon Prime subscription ($14.99/month or $139/year). And it’s a sizable increase over the current $2.99/month ad-free plan.
Alongside the higher price, Amazon is providing additional features for its Ultra plan:
- up to five concurrent streams (currently three)
- up to 100 downloads (currently 25)
- and exclusive access to 4K/UHD streaming
That last one might compel a whole new wave of upgraders from the base Prime Video plan.
Top comment by Caesarrr
This has to stop now. Businesses can’t keep adding tiers to no end and raise prices infinitely.
Why the changes? From Amazon’s announcement:
Delivering ad-free streaming with premium features requires significant investment, and this structure aligns with other major streaming services while ensuring customers have the flexibility to choose how they want to watch. Prime members will continue to enjoy the core Prime Video benefit, including HD/HDR and now Dolby Vision, at no additional cost with their Prime membership.
Prime Video Ultra is only launching in the US for now, but if it’s successful, we’ll likely see similar rollouts around the globe in the future.
If you want ad-free streaming, it just keeps getting more expensive.
Do you plan to pay for Prime Video Ultra? Let us know in the comments.
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