Apple has announced 8 new products this month

Apple unveiled and launched seven new products in the first half of March, including iPhones, iPads, Macs, and more. Two weeks after the first product news, Apple returned with one more surprise announcement.

iPhone 17e and M4 iPad Air

On Monday, March 2, Apple started off the month with two product announcements.

The $599 iPhone 17e replaces the iPhone 16e with 2x the storage, faster performance, and the magic of MagSafe. There’s also a new “soft pink” color in addition to black and white options.

• iPhone 17e vs iPhone 16e: Five key upgrades
• iPhone 17e vs iPhone 16: Is the newer chip worth the older design?
• iPhone 17e vs iPhone 17: What’s actually different?

Apple also announced the 11- and 13-inch M4 iPad Air. Faster performance compared to the M3 version and more RAM thanks to an increase to 12GB make it a better version of Apple’s mid-tier tablet.

• M4 iPad Air vs M3 iPad Air: Here’s everything new
• Apple’s new products add C1X chip for three unique advantages

And Apple released a spring color refresh for iPhone accessories and Apple Watch bands.

M5 MacBook Air, M5 Pro/Max MacBook Pro, and two Studio Display releases

On Tuesday, March 3, Apple leaned in to the momentum with even more announcements.

Apple replaced the 13- and 15-inch M4 MacBook Air with the new M5 MacBook Air, now with double the base storage and double the peak storage, updated Wi-Fi and Bluetooth, and faster SSD speeds.

• M5 MacBook Air vs M4 MacBook Air: What’s actually changed?

Apple also replaced the 14- and 16-inch M4 Pro/Max MacBook Pro with the new M5 Pro/Max MacBook Pro. SSD speeds are 2x faster and the base version now supports up to 64GB (with higher-end models supporting 128GB RAM based on configuration). Wi-Fi 7 and Bluetooth 6 replace Wi-Fi 6E and Bluetooth 5.3.

While Apple discontinued the Pro Display XDR, it released not one but two new monitors: the new Studio Display and the first-ever Studio Display XDR.

MacBook Neo is Apple’s most affordable laptop

On Wednesday, March 4, Apple announced the all-new MacBook Neo. This is the rumored low-power laptop that is the first to run on a chip previously used in an iPhone.

MacBook Neo costs just $599, comes in four colors, and features Apple’s A18 Pro chip previously used in the iPhone 16 Pro. That price gets you 256GB storage and 8GB RAM. An extra $100 doubles storage to 512GB and adds Touch ID. There are no RAM upgrade options.

• Hands-on with Apple’s new MacBook Neo [Gallery]
• The $599 MacBook Neo fine print: RAM limits, USB-C trade-offs, and Touch ID tiers
• MacBook Neo has the most recycled content of any Apple product

MacBook Neo is now available.

AirPods Max 2

Finally, on Monday, March 16, Apple had one more thing to announce: AirPods Max 2.

Apple first unveiled AirPods Max over-ear headphones in December 2020. More than five years later, the company is back with the second revision and the first with a new name. The all-new AirPods Max 2 headphones look the same as the USB-C color refresh from 2024, but the H2 chip inside makes the new version more capable than ever.

AirPods Max 2 will be available to pre-order on March 25 and hit stores in early April.