Apple partnering with London Marathon: ‘Apple’s technologies support runners at every level’

Apple has been announced as an official partner of this year’s TCS London Marathon ahead of race day next month.

Running and Apple already have a strong association after a decade of developing the Apple Watch to be the best run tracking smartwatch on the market.

Apple + 2026 London Marathon

When the London Marathon kicks off next month on Sunday, April 26, Apple will be an even bigger part of the race this year as the Official Performance Technology Product Partner.

Apple’s Jay Blahnik is quoted in today’s announcement:

“The London Marathon is one of the world’s greatest sporting events and a powerful celebration of the global running community,” said Jay Blahnik, Apple’s vice president of Fitness Technologies. “Apple’s technologies support runners at every level with powerful tools and insights that help them stay motivated, track their progress, and better understand their health and fitness. We couldn’t be more excited to be a partner of the 2026 TCS London Marathon.” 

The race takes place 11 years and two days after the original Apple Watch release.

Last April, I reflected on a decade of Apple Watch and how it helped me become a 7x half-marathon runner after starting with zero experience.