“This is just the beginning,” says Apple about what appears to be its new Apple TV intro. Presumably, this will be what plays in the beginning of Apple TV movies and TV shows going forward.
Apple announced the rebranding from Apple TV+ to simply Apple TV for its subscription streaming video service last month.
Dropping the plus symbol was promised to come with a vibrant new brand identity. The first sign of this new identity appears in iOS 26.1, which updates the Apple TV app icon to include a splash of color.
Now we can see that same inspiration in the new Apple TV intro, which includes a color graphic and a new music tone created by FINNEAS.
Top comment by NickB
The new one is OK but a bit 'meh'. If they go with this it'll be nice if we get a choice to remain with the old one - which sounds fantastic on a good sound system.
Apple has also dropped the plus symbol on its website following the release of the new intro video.
Apple previously highlighted the plus sign as part of its intro animation. Here’s the original intro animation and tone:
Which do you prefer?
Read more about the new Apple TV intro and its creation here.
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