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Apple doubles down on humanitarian efforts following devastating storms in Asia

After pledging donations to help victims of the recent Hong Kong fire, Apple CEO Tim Cook announced today that the company will also make donations to relief and rebuilding efforts across several Asian countries. Here are the details.

Apple steps up yet again

Devastating rainfall across Thailand, Indonesia, Malaysia, and Sri Lanka has reportedly killed more than 1.200 people and affected millions. At the same time, floods, landslides, strong winds, and other hazards have caused widespread displacement, agricultural losses, and devastated entire communities.

As it does in emergencies and when natural disasters strike across the world, Apple has pledged to help with relief efforts with an unspecified amount that will go towards relief and building efforts.

Here is Cook’s announcement, made earlier today on X:

His announcement comes just days after he made a similar pledge to help relief efforts following the devastating housing complex fire in Hong Kong, which in turn came months after Apple also pledged to help those affected by Hurricane Melissa.

Apple also has an internal donation program called Employee Giving, which has raised more than $880 million to date through a donation matching policy.

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Avatar for Marcus Mendes Marcus Mendes

Marcus Mendes is a Brazilian tech podcaster and journalist who has been closely following Apple since the mid-2000s.

He began covering Apple news in Brazilian media in 2012 and later broadened his focus to the wider tech industry, hosting a daily podcast for seven years.