Bad Bunny’s Super Bowl halftime show had over 4 billion views, all-time record

The Super Bowl was almost a month ago, but the official numbers for Bad Bunny’s Apple Music halftime show were just released this week. And they confirm that the halftime performance was a record-breaker.

First 24 hours of views for Bad Bunny’s performance broke records

Last month shortly after the Super Bowl, Apple touted the success of Bad Bunny’s halftime show in a variety of ways. But it was too early to have actual viewership numbers yet.

Finally though, just this week, those numbers were released.

Roc Nation, the Jay-Z-founded company that partners with Apple Music on the annual halftime show, posted the record-breaking numbers on X.

Total views of Bad Bunny’s performance in the first 24 hours were a massive 4.157 billion.

4.157 billion includes views all around the globe, from not only the official Super Bowl broadcast but also YouTube and “digital properties”—likely meaning social media more broadly.

This massive number makes Bad Bunny’s performance the most-watched Super Bowl halftime show on record.

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