TikTok and Apple Music are teaming up to bring two new features to iPhone users. Play Full Song allows Apple Music subscribers to “listen to full music playback without leaving TikTok” thanks to an exclusive partnership. Listening Party, TikTok says, aims to bring artists and fans together on the platform.
Play Full Song — only for Apple Music
TikTok calls its new Play Full Song feature a “new music discovery experience which will make it easier than ever for fans to engage with the music that they discover on TikTok.” Apple Music is the first and only supported music service at launch, making TikTok a better experience for Apple Music subscribers.
“Tapping into the music you love should feel effortless,” said Apple Music’s Ole Obermann. “With Play Full Song, Apple Music subscribers can move easily from discovering a track on TikTok to listening to it in full instantly, without breaking the flow. This integration not only makes it easier for fans to discover, listen to, and engage with the artists they love, but also creates a powerful new pathway for artists – turning moments of discovery into deeper connection and sustained engagement in one simple, seamless experience.”
TikTok already allows users to add songs to Apple Music without leaving the app. Now the latest feature based on Apple’s MusicKit is taking that further:
The new Play Full Song experience helps music fans move seamlessly from the moment of discovery to deeper listening, instantly, and all within the same environment. Users can also save their favorite songs to Your Music and add them directly to their Apple Music playlists, making it easier to keep track of the music they love for repeat future listening.
Built using Apple’s MusicKit, full-length song playback takes place on Apple Music, so streams are paid within the Apple Music service, supporting artists and rights holders while giving fans a smooth, uninterrupted experience.
Listening Party joins rollout
Next up, there’s Listening Party, which TikTok says “creates a shared environment where fans can listen to songs from their favorite artists in real time, interact with each other, and engage directly with the artist during the session.”
TikTok says both features are “rolling out worldwide over the weeks ahead.”
Apple Music is available from $10.99/month after a one-month free trial for new subscribers.
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