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X Premium+ subscription doubled, though company is confused about its own pricing

We reported yesterday the launch of the Grok 3 chatbot, which is only available if you have an X Premium+ subscription. That cost $22/month at the time, but that’s now been more than doubled to $50/month – though X seems a little confused about its own prices …

X owner Elon Musk claims Grok 3 is the “smartest AI on Earth,” as competition continues to increase. OpenAI is planning to launch its most powerful model yet, GPT-4.5m within the next few weeks.

X Premium+ subscription doubled

Access to the latest Grok model is limited to X Premium+ subscribers, and Musk appears to think they are willing to pay a lot more for it. TechCrunch spotted the immediate price increase.

Hours after Elon Musk’s AI company, xAI released the latest version of its AI model, Grok 3, X has significantly hiked the price for its top Premium+ subscription plan, which gives users access to the latest model, to almost $50 per month […]

This is the second time X is raising the price for the Premium+ plan in the past couple of months. In December, the company hiked the subscription amount to $22 per month from $16 per month. If we go by any of the listed prices, the new plan will cost Premium+ subscribers more than double what they currently pay.

Even then, you won’t get access to all of Grok 3’s features – some of them require a standalone SuperGrok plan.

Pricing confusion

However, the site’s Ivan Mehta notes that X seems confused about its own pricing.

When this reporter tried to sign up for the Premium+ plan, X showed that it would cost $39.83 per month ($477.95 annually), though the final check-out page said it would cost $395 for a year.

Also, while X’s support page says a monthly subscription costs $50, the sign-up page lists a $48.40 per month price, and the check-out page is charging $40 a month.

So, er, you’ll pay more; how much more appears to be something of a lucky dip. Maybe the company should have a smart AI look into it.

Photo by Mariia Shalabaieva on Unsplash

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Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


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