Filipe Espósito is a Brazilian tech Journalist who started covering Apple news on iHelp BR with some exclusive scoops, including the reveal of the new Apple Watch Series 5 models in titanium and ceramic. He joined 9to5Mac in 2019 to share even more exclusive details about Apple’s plans.
You can contact Filipe at hi@filipeesposito.com or on Threads, @filipe.esposito.
Apple on Tuesday announced new iPads at its “Let Loose” event, but the company also took the opportunity to unveil a major update coming to Final Cut Pro for iPad. However, what the company didn’t mention at the event is that there’s also an update coming to the Mac version of Final Cut, which will introduce new AI-based features.
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Apple on Tuesday held its special “Let Loose” event at which the company introduced the new M2 iPad Air and M4 iPad Pro. Interestingly, at the end of the event, Apple confirmed that it was entirely recorded on the iPhone (potentially on the iPhone 15 Pro). But the most intriguing part is that the company also says it was “edited on Mac… and iPad.”
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The rumors were true: Apple on Tuesday unveiled M4, the next generation of its Apple Silicon chip. Built with the 3 nanometer chip architecture, M4 is the first Apple chip to be built for AI from the ground up. M4 is the chip that powers the new generation iPad Pro and will soon be inside Macs – so read on as we detail what changes with this chip.
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Apple has been investing a lot in artificial intelligence recently, and soon the company will introduce its own generative AI to the world. In fact, it looks like the company is taking AI seriously, as a new report claims that Apple is developing a new chip specifically to power AI processing data centers.
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Apple on Monday was hit by a US Labor Board ruling on whether or not the company was illegally interrogating its employees about unionization activities. In that case, the board agreed that Apple had indeed been coercively interrogating its retail staff in New York City.
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Apple will hold a special event on May 7. Although the company doesn’t usually discuss the topics of the event, the invitation artwork makes it clear that it will be all about iPad – as we can see an Apple Pencil in it. After Apple CEO Tim Cook hinted at a new Pencil coming tomorrow, Apple’s website also leaked the name “Apple Pencil Pro,” adding more fuel to the fire.
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We’ve been hearing a lot of rumors about iOS 18 having new AI-powered features, since Apple CEO Tim Cook himself has confirmed many times that the company has been working on generative AI features. Now a report claims that iPhone and iPad users will have the option of summarizing long text messages using AI.
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Apple last year updated its online store with a new feature called “Shop with a Specialist over Video.” As the name suggests, it lets customers connect with an Apple Specialist using one-way video when buying certain products, such as the iPhone. This functionality is now coming to the Apple Store app on iOS as well.
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Following on from the announcement of Apple’s second quarter fiscal 2024 results, Apple CEO Tim Cook joined the company’s chief financial officer Luca Maestri on a call with investors. During this call, Cook again teased Apple’s upcoming generative AI and said that the company has advantages over its competitors.
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Apple on Thursday announced its earnings for the second fiscal quarter of 2024, slightly beating expectations with $90.75 billion in revenue. During an interview, Cook also took a moment to talk about the US Department of Justice’s (DOJ) antitrust lawsuit against Apple, calling it “misguided.”
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It’s no secret that Google pays Apple a lot of money to be the default search engine for the Safari web browser on iOS and macOS. In 2021, the company paid $15 billion to keep Google as the default search engine on Apple platforms. Now a report has just revealed how much Google has spent to keep the deal going in 2022.
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We’ve been hearing a lot of rumors about an “Apple Watch X,” which would be a completely redesigned Apple Watch to celebrate the product’s 10th anniversary. However, little has been said about what to expect from the next generation Apple Watch Ultra – so read on as we dig into the details.
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Apple on Tuesday launched the new family of Beats Solo wireless headphones. While the Beats Solo 4 are available for pre-order from today, the company also announced new Beats Solo Buds wireless earbuds. With a price range of $79 and 18 hours of battery life, Beats Solo Buds already sound like a better deal than the old AirPods 2.
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Currently, when you need to send an iPhone for repair to Apple or an authorized repair center, you first have to turn off Find My. That way, Apple knows that you own that iPhone and that it’s not a lost or stolen device. However, with iOS 17.5, users will no longer have to turn off Find My before sending an iPhone in for repairs thanks to a new “Repair State” mode.
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As you may know by now, Apple will be holding a special event on May 7 to announce new iPads. The event will be pre-recorded just like other Apple events. However, the company is now promoting its upcoming keynote as a “different kind of Apple Event.”
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Apple Card was launched in 2019 in the US, and although using it with Apple Pay is the best solution, the company provides a physical card made of titanium so that holders can make purchases in stores that don’t accept contactless payments. Interestingly, the first Apple Cards issued are about to expire, and Apple is now shipping new ones to cardholders.
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Paying for streaming platforms has been getting more expensive, and now there’s some bad news for Comcast’s Peacock subscribers. The company announced this week that subscription prices will increase soon for both new and existing subscribers. Read on as we detail more about this price increase.
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Bloomberg’s Mark Gurman broke the internet on Sunday by claiming that the next generation iPad Pro, expected to be announced by Apple next week, will be powered by the brand new M4 chip rather than the current M3. While this may sound unlikely at first, there’s actually some other evidence that the M4 iPad Pro rumor is true.
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It’s no secret by now that Apple will soon be announcing a new generation iPad Pro featuring OLED displays for the first time in both screen sizes. However, as the announcement nears, we now have more details about what to expect – and a new report claims that Apple is using the best OLED panels on the market for the 2024 iPad Pro.
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Apple has trouble admitting when it’s wrong. The company’s marketing has always been about excellence, and admitting that something isn’t right seems to be out of the question for Apple. For us customers, this means having to deal with problematic products for longer than we’d like. Yes, I’m talking about FineWoven – but Apple has had other FineWovens in its past, and it should’ve learned that it’s okay to admit you’re wrong sometimes.
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Some reports last month revealed that Apple was in talks with Google to use Gemini to power new AI features coming to iOS 18. Earlier this year, 9to5Mac also reported that Apple had been running internal tests with OpenAI’s ChatGPT. Now a Bloomberg report claims that Apple has resumed negotiations with OpenAI for a potential partnership.
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Two former Apple employees who worked for the company as cybersecurity researchers are now launching their own startup. Called DoubleYou, the startup is focused on helping creators of cybersecurity products protect iOS devices and Macs.
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Gentler Streak, the popular fitness and wellness app for Apple platforms, has just received an update that will make the app easier to use for more people around the world. That’s because the latest version of Gentler Streak has introduced support for Asian languages.
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Pretty much every tech company has been investing in generative AI for the past two years, and Apple is rumored to finally bring new AI-based tools to iPhone users soon with iOS 18. However, the costs of operating such tools are quite high, and Meta has just confirmed that it will take years for the company to make money from AI.
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