Author

Marcus Mendes is a Brazilian tech podcaster and journalist who has been closely following Apple since the mid-2000s.

He began covering Apple news in Brazilian media in 2012 and later broadened his focus to the wider tech industry, hosting a daily podcast for seven years.

Today, Marcus co-hosts several tech-focused shows at Gigahertz FM, a Brazilian podcast network he co-founded in 2022 with 9to5Mac’s own Guilherme Rambo. Outside of Gigahertz FM, he also hosts IA Sob Controle, a podcast featuring in-depth interviews and news about artificial intelligence.

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As ‘F1’ hits theaters, how big does it need to be to count as a hit?

Apple Original Films just had its biggest theatrical debut ever, with F1 The Movie. The movie reportedly had a budget of $300 million, which puts it in the same territory as Mission: Impossible – The Final Reckoning and Star Wars: The Last Jedi. But how big must the premiere box office be to count as a blockbuster in 2025? We did the math.

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JPMorgan cuts Apple stock price target on soft iPhone 17 outlook and delayed AI payoff

Three reasons Apple tariffs absolutely won't be reapplied | Stock image of a graph showing plunging values

Apple’s stock took a minor confidence hit today, as JPMorgan lowered its price target, though the firm kept its overall rating intact.

The adjustment comes as analyst Samik Chatterjee and his team dial back expectations for Apple’s medium-term revenue and earnings, citing weakening demand drivers tied to the upcoming iPhone 17 cycle. Here are the details.

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Delta’s creator built a full-featured Game Boy Camera app for the iPhone

Developer Riley Testut, best known for the Delta emulator, is back with another nostalgia-powered app for iOS: Delta Camera, which turns your iPhone into the classic Game Boy Camera. The new app recreates the iconic 8-bit aesthetic of Nintendo’s original 1998 accessory, but adds “features you’d expect from a modern camera app”. Here’s how to get it.

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Senators reintroduce App Store bill to rein in ‘gatekeeper power in the app economy’ [U]

Update: Apple has responded to the reintroduction of the bill with a statement provided to 9to5Mac. See full statement below.

The App Store is back under scrutiny from lawmakers in Washington. A bipartisan group of senators has reintroduced the 2021 Open App Markets Act, a bill aimed at curbing the gatekeeper power that Apple and Google hold over the so-called “mobile app economy.” Here’s what they’re going for.

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Apple fires back at court’s ‘punitive’ App Store order in Epic Games case

After a couple of weeks of radio silence in the Epic Games, Inc. v. Apple Inc. case, Apple’s lawyers are now back with a vengeance in the Ninth Circuit. And this time, they’re not just pushing back on the original outcome, but also asking the Ninth Circuit to assign the case to a different judge if it is sent back to the district court.

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Apple’s China comeback playbook now includes government-backed discounts

China considering antitrust investigation into Apple, likely as leverage in trade war | Photo shows Beijing skyline at dusk

After a rocky stretch, Apple managed to bounce back last month with a 15% jump in iPhone sales, driven largely by renewed demand in the U.S. and China.

In China, especially, Apple had been losing ground to local brands benefiting from government subsidies on lower-cost phones. Now, it appears Apple is joining the subsidy program itself.

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iOS 18.6 code hints at AirTag 2, but when is it coming?

AirTag

When leaker Kosutami claimed that Apple was planning a May or June launch of the next-generation AirTag, that broadly tracked with Bloomberg’s Mark Gurman’s earlier report from November that Apple was aiming for a “around the middle” of 2025 release.

But now that we’re fast approaching the end of June and there are still no new AirTag, we have an update on Apple’s new release target for the long-awaited next generation of its tracker.

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OpenAI vs. iyO: Key takeaways from the new legal filings

Yesterday evening, TechCrunch reported on a series of new legal filings made by OpenAI in the iyO trademark lawsuit that led to the scrubbing of the ‘io’ brand on OpenAI’s website.

The documents, filed by OpenAI’s CEO Sam Altman as well as ex-Apple employees Evans Hankey, Tang Tan, and Marwan Rammah (now all at io Products), reveal as much about the company’s ambitions as they do about what it hopes to keep under wraps. Here are a few key takeaways.

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