Author

Marcus Mendes is a Brazilian tech podcaster and journalist who has been closely following Apple since the mid-2000s.

He began covering Apple news in Brazilian media in 2012 and later broadened his focus to the wider tech industry, hosting a daily podcast for seven years.

Today, Marcus co-hosts several tech-focused shows at Gigahertz FM, a Brazilian podcast network he co-founded in 2022 with 9to5Mac’s own Guilherme Rambo. Outside of Gigahertz FM, he also hosts IA Sob Controle, a podcast featuring in-depth interviews and news about artificial intelligence.

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Apple’s China comeback playbook now includes government-backed discounts

China considering antitrust investigation into Apple, likely as leverage in trade war | Photo shows Beijing skyline at dusk

After a rocky stretch, Apple managed to bounce back last month with a 15% jump in iPhone sales, driven largely by renewed demand in the U.S. and China.

In China, especially, Apple had been losing ground to local brands benefiting from government subsidies on lower-cost phones. Now, it appears Apple is joining the subsidy program itself.

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iOS 18.6 code hints at AirTag 2, but when is it coming?

AirTag

When leaker Kosutami claimed that Apple was planning a May or June launch of the next-generation AirTag, that broadly tracked with Bloomberg’s Mark Gurman’s earlier report from November that Apple was aiming for a “around the middle” of 2025 release.

But now that we’re fast approaching the end of June and there are still no new AirTag, we have an update on Apple’s new release target for the long-awaited next generation of its tracker.

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OpenAI vs. iyO: Key takeaways from the new legal filings

Yesterday evening, TechCrunch reported on a series of new legal filings made by OpenAI in the iyO trademark lawsuit that led to the scrubbing of the ‘io’ brand on OpenAI’s website.

The documents, filed by OpenAI’s CEO Sam Altman as well as ex-Apple employees Evans Hankey, Tang Tan, and Marwan Rammah (now all at io Products), reveal as much about the company’s ambitions as they do about what it hopes to keep under wraps. Here are a few key takeaways.

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Apple Research just unearthed a forgotten AI technique and is using it to generate images

Today, most generative image models basically fall into two main categories: diffusion models, like Stable Diffusion, or autoregressive models, like OpenAI’s GPT-4o. But Apple just released two papers that show how there might be room for a third, forgotten technique: Normalizing Flows. And with a dash of Transformers on top, they might be more capable than previously thought.

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OpenAI and Jony Ive remove ‘io’ branding mentions over trademark lawsuit

If you recently looked up but couldn’t find OpenAI’s announcement video about its flashy partnership with Jony Ive, you are not alone. OpenAI has quietly pulled down the original blog post and the accompanying nine-minute video, just weeks after touting the $6.5 billion deal as a landmark step toward building new AI hardware. Here’s what happened.

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iPadOS 26: Testing the new local capture for podcasting

If you’re a creator or podcaster, I’ll bet your ears perked up towards the end of the WWDC25 keynote, when Apple announced that built-in local audio and video capture during calls would be coming to iPadOS 26.

And while I have tried (and repeatedly failed) to fit the iPad in my podcasting workflow, I knew Jason Snell would be one of the first to take the feature for a spin. And he did just that.

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iPhones and iPads now come with EU energy labels, here’s what they reveal

If you live in the European Union and visit Apple’s website today, you’ll notice a new information snippet alongside iPhones and iPads: colorful energy labels grading each model’s efficiency, durability, and repairability.

This change isn’t voluntary, but rather Apple’s compliance with a new EU regulation that just went into effect.

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