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Mark Gurman

@markgurman

Mark is an award-winning journalist who worked at 9to5Mac for over six years. He covers Apple and other topics related to the consumer technology industry.

Mark is regarded as one of the go-to reporters for all Apple-related matters, one of Wired‘s top 16 people to follow in technology, and one of TIME Magazine‘s top 25 bloggers of 2013Mark has also been profiled by CNN Fortune multiple times, NPR, the Los Angeles Times, LA Weekly, the Huffington PostBusiness Insider, Columbia Journalism Review, MarketplaceHaaretz, and USA TodayMark was also recently named to the 2015 Forbes 30 under 30 List.

In 2012, Mark published the first photos of the iPhone 5, broke the news about Apple’s switch to an in-house Maps application, revealed the first 15-inch Retina MacBook Pro, forecasted that Apple would update the iPad’s software with Siri support, and accurately revealed the iPad mini’s higher-than expected price point.

In 2013, Mark published the first photos of the original iPad Air, provided the first details about Jony Ive’s end-to-end iPhone and iPad software update called iOS 7, provided information about OS X Mavericks, and detailed Apple’s early work on the Apple Watch.

In 2014, Mark revealed Apple’s work on a new Health application for iOS 8 and the Apple Watch, Ive’s redesign of OS X called Yosemite, and details about the iPhone 6 and iPhone 6 Plus.

Mark started out 2015 with a significant scoop detailing Apple’s yet-to-be-released 12-inch MacBook with a Retina display, thinner design, and more advanced trackpad and keyboard. He has continued the year by reporting on several details about iOS 9, including the new Proactive Assistant, redesigned Siri, upgraded Maps with transit functionality, new system font, split-screen iPad apps, Swift 2.0, as well as predicting a performance focus for both that software upgrade and OS X El Capitan. Mark finished the year by reporting the majority of the details about the new Apple TV, iPhone 6s and 6s Plus, Apple Watch updates, the iPad Pro, the iPad mini 4, and iMacs.

Mark started out 2016 with exclusive reports on Apple’s work on a pair of completely wireless Beats headphones for the iPhone 7, details on the iPhone SE, iPad Pro 9.7-inch, Apple Watch updates, Apple’s March product event, new Apple retail initiatives, and Tim Cook’s Town Hall meeting with Apple employees.

Mark has also written long-form features on “Apple Anonymous,” a group of retail employees who discuss work over Twitter and the fascination of watches by Apple executives. Most significantly, in fall 2014, Mark published an extensive profile of Apple’s PR and Communications department that was compiled over two months into nine chapters. Mark also provides analysis on relevant technology industry topics, such as Apple’s recent executive shakeup. Mark kicked off his writing career at the end of 2009, and he had his first significant break in 2011 with a story detailing Siri and the iPhone 4S.

You can follow him on Twitter.

Connect with Mark Gurman

Apple activates screen sharing over iMessage accounts in latest Yosemite beta

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In June, we noted that Apple is adding a handy new feature to the upcoming OS X Yosemite: the ability for iMessage/Apple ID users to screen share via the Messages app. Screen sharing was a hallmark of early versions of Apple’s Mac “iChat” application, but it has always required an Aol Instant Messenger (AIM), Gmail, Jabber, or Yahoo account. With Yosemite, users can have the same screen sharing experience with just an iMessage/FaceTime/or Apple ID account. Apple activated the feature in this week’s beta release, and it brings some new tricks not found in earlier implementations:


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iPhone 6 screen goes under the microscope as new casings show fully assembled device

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Earlier today, we discovered a new potential resolution for the iPhone 6: 828 x 1472. This finding came several months after sources first told us that Apple is testing an iPhone 6 resolution of 960 x 1704. Now, phone reseller Feld & Volk has put a purported iPhone 6 screen panel under the microscope and claims that the resolution is the 960 x 1704 that we reported:


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iOS 8 turns up evidence of another possible iPhone 6 resolution: a larger 828 x 1472

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Early this year, we heard from a source that Apple had been testing multiple resolutions for the iPhone 6’s larger display, including a resolution of 960 x 1704. As we outlined, the benefit of that resolution is that it allows both developers and consumers to smoothly transition to the new display without losing high-quality imagery and graphics found in many applications from the App Store. At that density on both a 4.7-inch and 5.5-inch display (the two larger screen sizes for the next iPhone), all content would display larger in comparison to the current, 4-inch iPhone, but there would not be more actual screen real estate. Now, we’ve discovered another potential iPhone 6 screen resolution by way of iOS 8 files inside of the latest Xcode 6 Software Development Kit (SDK) betas for developers.


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AAPL hits all-time high in lead up to major fall product launches

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Apple’s stock has just hit $100 per share for the first time its stock split in June and adjusted for the 7-1 stock split, the first time it has approached its all time high since 2012. Morgan Stanley unleashed a uber-bull report this morning touting the Eight reasons Morgan Stanley thinks it’s time to buy AAPL which is thought to have pushed Apple over the top.

Apple was over $700 (pre the 7 to 1 stock split earlier this year) in the lead up to the iPhone 5’s highly anticipated debut in fall 2012. Apple’s all-time closing high (adjusted for the stock split) is $100.30, and it seems that the company could soon hit that threshold once again.

Update: Apple closes at an all-time high:

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New videos and photo of purported reversible Apple USB to Lightning iPhone 6 cable

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We raised the possibility yesterday of the iPhone 6 including a redesigned USB to Lightning cable that allows the USB end of the cord to be inserted into a USB port in either direction. In other words, like the Lightning connector, the next Apple USB cable could be reversible. Leaks of the purported cables have been flowing quickly out of Asia-based areas surrounding the Apple supply chain, and now Sonny Dickson has shared a video of the cable in action. While the video does not show the iPhone actually syncing with the new USB cord, the video does show the cable being inserted in both directions into a standard USB port. This lines up with a recent Apple patent, which is for a USB connector that can be inserted in either direction into currently existing USB hubs.

You can watch the videos and see the new photo below:


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iCloud storage warning emails already referencing iOS 8 & iCloud Drive

Those annoying iCloud storage warning email notifications have begun referencing the upcoming iOS 8 and iCloud Drive, according to multiple tips from readers. This change in the copy within the emails likely indicates that Apple is already preparing for the upcoming debuts of the new iCloud and iOS releases. Here’s one of the emails:

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As can be seen, Apple explains how to handle iCloud storage via iOS 8 and mentions iCloud Drive as a feature. Both iOS 8 and iCloud Drive should hit the marketplace around mid-September. iOS 8 adds features like the iCloud Photo Library, new Health app, and HomeKit API, while iCloud Drive is essentially Apple’s variant of Dropbox.


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Apple releases OS X Yosemite Developer Preview 6 with new wallpapers & icons

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Right on schedule, Apple has released the sixth preview of the upcoming OS X Yosemite to developers today. This new seed comes two weeks following the previous release, and it likely continues to bring performance enhancements, interface tweaks, and bug fixes. We’ll be updating this post with the changes in Preview 6 as they are discovered. If you find something new, you can let us know at tips@9to5mac.com. The release version of Yosemite is currently scheduled for the later half of October, and it will ship separately from iOS 8, which is not seeing a new beta today. Here’s what’s new:


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App developers can now earn affiliate commissions via Store Kit in iOS 8

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Apple’s iTunes Affiliate program has notified users of the program that developers can now earn affiliate commission via the Store Kit feature in iOS 8. StoreKit Product Sheet, which has existed since 2012’s iOS 6, allows developers to put a page inside of their apps to download other items from the iTunes Store, App Store, and iBookstore. However, the feature was not compatible with affiliates until iOS 8. Here’s Apple’s email to affiliate users:

We are excited to announce that Store Kit Product Sheet is now affiliate commissionable on iOS 8.

Store Kit Product Sheet allows app developers to promote the purchase of music, apps, books and more directly from a sheet within your app and earn the standard affiliate commission on all sales within 24 hours.

We encourage you to use Store Kit Product Sheet to provide a superior user experience and keep users in your app longer. Learn how to integrate your affiliate token into the Store Kit Product Sheet in the Developer Documentation.

Apple briefly discussed this iOS 8 enhancement for developers during a WWDC 2014 session, but this email indicates Apple is pushing developers to utilize all of the resources available to increase their monthly revenues.


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Will the iPhone 6 include a reversible USB cable? Recent Apple patent makes it possible.

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Reversible USB

The iPhone 6’s packaging might not only include a redesigned smartphone, but a redesigned USB to Lightning cable. While it’s unlikely that Apple will yet-again change the Lightning port introduced with the 2012 iPhone 5 anytime in the near future, a redesigned version of the USB plug could be ready for this fall. Sketchy photos of a reversible USB cable first surfaced on the web last week, and Sonny Dickson yesterday shared another shot of the cables via Twitter.

Like the Lightning connector, the benefit of a reversible USB connector is that it can be inserted into a USB port in either direction. This makes it easier to insert the connector in darkly lit or hard to reach places (like behind a desk). Due to uncertain sourcing, the first batch of photos did not seem completely believable, but digging a little deeper into the situation reveals that Apple readying a reversible USB iPhone cable is a real possibility…


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Apple cuts prices of all Beats by Dre products by 10% through Aug. 23rd

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Screenshot 2014-08-17 14.34.03Update (8/19 9:15am): This sale is also live at Amazon and Best Buy.

A couple weeks following the closing of Apple’s acquisition of Beats Electronics and the Beats Music streaming service, Apple has cut the price of all Beats by Dr. Dre products by 10% in both its physical retail stores and official online store…


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Apple wins 2014 ‘Outstanding Commercial’ Emmy Award for ‘Misunderstood’ holiday ad

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Here’s some good news for Apple amid several months of controversy surrounding the Cupertino-company’s marketing efforts: Apples’ 2013 Holiday season television commercial “Misunderstood” has won a Creative Arts Emmy Award for most “outstanding commercial” in 2014. The award was announced on the Emmy’s winners list last night, and the Creative Arts Emmy Awards are presented for “guest performers on television dramas and comedy series, as well as the many talented artists and craftspeople behind the scenes to create television excellence.” The main, televised Emmy Awards ceremony takes place on August 25th…


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Now even more shots of the 4.7-inch iPhone 6’s 1810mAh battery have leaked

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Yesterday, we reported on purported photos of the larger, 5.5-inch iPhone 6’s 2915mAh battery pack among other parts, and today, new clear shots of the 4.7-inch models have leaked. Photos of the smaller next-generation iPhone’s 1810mAh battery first hit the web in July, and these new photos add weight to the previous photos being legitimate. For comparison, the iPhone 5s’s battery is 1560mAh, but because of the higher-res screen on the iPhone 6, it’s possible that the bigger battery pack could be offset but the additional pixel pushing. Besides a bigger battery, the new iPhones will likely include sharper displays, faster A8 processors, new sensors, and improved cameras. The new devices will debut at an event on September 9th and begin shipping around a week-and-a-half later. Another shot of the 4.7-inch model’s battery is below:


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Apple adds key Vice Presidents, more diversity to executive leadership page

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Apple today has expanded its Executive Leadership Team to include notable Apple Vice Presidents. The team shown on Apple’s official PR Bios website now includes Vice President of Special Projects Paul Deneve, Vice President of of Environmental Initiatives Lisa Jackson, Vice President and Dean of Apple University Joel Podolny, Vice President of Hardware Technologies Johny Srouji, and Vice President of Worldwide Human Resources Denise Young Smith.

Interestingly, each of these positions is fairly new to Apple: Deneve joined from Yves Saint Laurent last year, Lisa Jackson moved over from the EPA last year, Joel Podolny went full-time on Apple University earlier this year, Young Smith was promoted to head of HR earlier this year, and Srouji became head of Hardware Technologies upon Bob Mansfield’s (second) role reduction last year


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Apple celebrating diversity in Cupertino with several employee events this week

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Yesterday, Apple released its first ever diversity report and a letter from CEO Tim Cook explaining Apple’s approach to diversity and inclusion and its importance at Apple. The report details several facts, including that 55% of Apple’s United States workforce is white and only 30% of the Apple workforce is female.

Writing about the report, Cook said, “I’m not satisfied with the numbers on this page. They’re not new to us, and we’ve been working hard for quite some time to improve them.” In a move to further promote diversity and inclusion within Apple’s culture, Apple is holding several events this week at its Cupertino headquarters, according to sources…


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Apple releases Safari 6.1.6 and Safari 7.0.6 with security fixes

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Apple today has released new versions of Safari for OS X Lion/Mountain Lion and OS X Mavericks that address security and WebKit issues. The Safari 6.1.6 update for the older versions of OS X and Safari 7.0.6 update for the latest OS X are available in Software Update on the Mac App Store. Here are the release notes from Apple’s support page:


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A pair of key ‘iWatch’/’iBand’ developers confirm new Apple ‘Special Projects’ gigs

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Nag and Blahnik

Two key members of the Apple team working on the iWatch/iBand (or your favorite “i” + wearable nickname) have confirmed their new jobs at Apple via their LinkedIn profiles. Jay Blahnik, formally a key advisor on the Nike FuelBand project and a world-renowned fitness expert, joined at Apple in July of 2013. Divya Nag, a rising star in the medical research world with experience in FDA approvals, joined Apple in April 2014.

We broke the news on the Blahnik hire in July 2013:


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Apple seeds OS X Mavericks 10.9.5 build 13F14 to developers

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Apple today has provided developers with a new beta of the upcoming OS X Mavericks 10.9.5 release. Today’s build number is 13F14, which is two builds newer than last week’s 13F12 build. Apple has asked developers to continue testing USB, USB Smart Cards, Safari, Graphics, and Thunderbolt integration with 10.9.5. The update is available for developers running the previous 10.9.5 seed via Software Update in the Mac App Store.


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Beats Music “Listen Now” feature starts rolling out to Shazam iOS app

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Users of the Shazam iOS application have begun noticing that Shazam is testing a new “Listen Now” feature with the Apple-owned Beats Music streaming service. Like it does with iTunes Radio, Spotify, and Rdio, this feature allows a user to tag a song with Shazam and then instantly play it in Beats Music. We tested the feature this morning and it works as advertised. You’ll need a Beats Music subscription or a 14-day free trial in order to make use of the feature. With Beats now under Apple’s wing and Shazam a key partner for Siri in iOS 8, it makes sense that the trio would integrate in a fashion such as the new Listen Now button in the Shazam app. You’ll need the latest Shazam update to make use of the feature.


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Drobo updated to more easily separate Time Machine backups from stored data

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Drobo, a popular brand of connected storage arrays, has today issued a notable software update that should cheer up some Mac users. The company’s new drive software now more easily works with OS X’s Time Machine backup service. By default, Time Machine automatically allocates storage in external drives to be wholly used for Time Machine backups. If you want to use a single Drobo drive for holding both a Time Machine backup and separate stored data, you would have to simply manually drop folders into the drive’s Finder window. Today’s Drobo update adds functionality to make this process and data separation more automated:

  • No need for complicated partitioning of the main volume in order to reserve space for backups.
  • The size of this volume can be set to a fixed capacity for Time Machine to use.
  • The ability to set capacity limits eliminates the need to create sparse bundle files.
  • Time Machine Backup Volume wizard auto detects the best size based on the internal disk capacity.
  • Encryption such as OS X FileVault is supported on a Drobo Time Machine Backup Volume.
  • Can delete and recreate the Backup Volume with a different size without affecting the data volume.

The free update for the latest Drobo hardware can be downloaded from Drobo’s website.

Two next-gen iPhone models approved in Thailand: A1524 & A1586 (Video)

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Ahead of Apple’s new iPhone event on September 9th, Thailand’s National Broadcasting and Telecommunications Commission (that nation’s version of what we know in the U.S. as the FCC) has approved two new iPhone models for sale in the country. The approval was confirmed on Twitter by the country’s Secretary General for these matters, and a local report indicates the model numbers for two new devices: A1524 & A1586. Thailand’s Secretary General spoke about the matter in a video from earlier this week:


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Apple Stores to start offering iPhones via carrier financing on Aug. 20th

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A significant number of Apple Stores in the United States will likely begin offering iPhone sales via the latest carrier financing programs later this month, according to several sources. We previously detailed that Apple Stores will soon offer iPhones on AT&T Next, Verizon Edge, and the T-Mobile Jump plans, and now we’ve learned some new information on the matter. We’re told that Apple is tentatively planning to begin rolling out the programs on Wednesday, August 20th as a pilot.

Of course, this could slip back a few days as this new program’s existence has not even been officially confirmed by Apple.  We’ve also been sent a couple of slides from internal Apple employee training materials showcasing what exact plans will be offered. The slide above details the differences between the plans, and the photo below compares the perks of each program. Also, it does not appear that Sprint’s latest financing offerings will be in the mix for Apple Stores anytime in the near future. Will you buy your iPhone 6 at the Apple Store via carrier financing? Tim Cook certainly thinks you should.


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Mac users can now develop apps for Oculus Rift Virtual Reality Headset

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Mac users who want to start developing software for the Facebook-owned Oculus Rift Virtual Reality Headset platform can now do so. Oculus today released an update to their software SDK that opens up support for users on OS X:

Notably, the Oculus SDK is now available for Mac OSX, along with a version of the Oculus Runtime and Unity Tuscany Demo for Mac. There’s no word on when Linux support will be ready.

Mac display drivers are unavailable, so users will need to use Extended Display mode on the Mac. To make full use of the software platform, eager developers will need to gain access to the Oculus Hardware Development Kit, which is a $350 online pre-order item.


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Bloomberg says new iPads (with anti-reflective coating) go into production

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While most of the Apple-watching world has its sights focused on the next iPhone, Apple has put next-generation versions of the iPad into production. That’s according to Bloomberg News, which says that the new full-sized iPad Air model will be announced later this quarter or early next quarter and that the new 7.9-inch model will hit the market by the end of the year:


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