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Mark Gurman

@markgurman

Mark is an award-winning journalist who worked at 9to5Mac for over six years. He covers Apple and other topics related to the consumer technology industry.

Mark is regarded as one of the go-to reporters for all Apple-related matters, one of Wired‘s top 16 people to follow in technology, and one of TIME Magazine‘s top 25 bloggers of 2013Mark has also been profiled by CNN Fortune multiple times, NPR, the Los Angeles Times, LA Weekly, the Huffington PostBusiness Insider, Columbia Journalism Review, MarketplaceHaaretz, and USA TodayMark was also recently named to the 2015 Forbes 30 under 30 List.

In 2012, Mark published the first photos of the iPhone 5, broke the news about Apple’s switch to an in-house Maps application, revealed the first 15-inch Retina MacBook Pro, forecasted that Apple would update the iPad’s software with Siri support, and accurately revealed the iPad mini’s higher-than expected price point.

In 2013, Mark published the first photos of the original iPad Air, provided the first details about Jony Ive’s end-to-end iPhone and iPad software update called iOS 7, provided information about OS X Mavericks, and detailed Apple’s early work on the Apple Watch.

In 2014, Mark revealed Apple’s work on a new Health application for iOS 8 and the Apple Watch, Ive’s redesign of OS X called Yosemite, and details about the iPhone 6 and iPhone 6 Plus.

Mark started out 2015 with a significant scoop detailing Apple’s yet-to-be-released 12-inch MacBook with a Retina display, thinner design, and more advanced trackpad and keyboard. He has continued the year by reporting on several details about iOS 9, including the new Proactive Assistant, redesigned Siri, upgraded Maps with transit functionality, new system font, split-screen iPad apps, Swift 2.0, as well as predicting a performance focus for both that software upgrade and OS X El Capitan. Mark finished the year by reporting the majority of the details about the new Apple TV, iPhone 6s and 6s Plus, Apple Watch updates, the iPad Pro, the iPad mini 4, and iMacs.

Mark started out 2016 with exclusive reports on Apple’s work on a pair of completely wireless Beats headphones for the iPhone 7, details on the iPhone SE, iPad Pro 9.7-inch, Apple Watch updates, Apple’s March product event, new Apple retail initiatives, and Tim Cook’s Town Hall meeting with Apple employees.

Mark has also written long-form features on “Apple Anonymous,” a group of retail employees who discuss work over Twitter and the fascination of watches by Apple executives. Most significantly, in fall 2014, Mark published an extensive profile of Apple’s PR and Communications department that was compiled over two months into nine chapters. Mark also provides analysis on relevant technology industry topics, such as Apple’s recent executive shakeup. Mark kicked off his writing career at the end of 2009, and he had his first significant break in 2011 with a story detailing Siri and the iPhone 4S.

You can follow him on Twitter.

Connect with Mark Gurman

iPhone & iPad AppleCare+ purchase window extended to 60 days as standard plan discontinued

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Apple today will be rolling out a couple of significant changes to its AppleCare support offerings. As we detailed in a report last month regarding Apple’s future plans for AppleCare, Apple will making a significant push for its premium AppleCare+ service. AppleCare+ is the iPhone and iPad protection plan offering that provides support for an additional two years (on top of the free 90 days of support) and support for up to two incidents of accidental damage.

Previously, customers were required to buy the plan within 30 days of purchase of an iPhone or iPad, but today’s change brings that purchase window to 60 days. This gives customers more time to decide if they will need enhanced support for their mobile Apple devices. The AppleCare+ plan costs $99 for both recent iPhone and iPad models. The plan can be purchased both via Apple’s Online Store or inside of official Apple retail stores. The AppleCare+ change is supported in all AppleCare+ regions except Japan, where the timeframe remains 30 days…


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Apple’s new & cheaper 16GB iPod touch with rear camera goes international

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Apple has launched the cheaper 16GB version of the iPod touch with a 5 megapixel iSight camera internationally. The new iPod also comes in the same Space Gray, Silver, Pink, Yellow, Blue, and (Product) RED models as the 32GB and 64GB configurations. The new 16GB player first launched in the United States last week, but today marks the first time that the units are available at Apple’s sales channels across the world. The pricing of the 16GB iPod touch is now local equivalents to $199, which is a reduction from $229. The device is shipping within 24 hours from several online stores, including the ones for the U.K., France, Italy, and Germany.


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Hands-on: 1Password beta highlights iOS 8’s Touch ID & Extensions APIs (video)

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Besides new user features such as health tracking, user interface optimizations, and improved messaging, iOS 8 introduces several new APIs for developers that will result in improved App Store apps that tie even deeper into the system. Two of the most notable API additions in iOS 8 are Touch ID and Extensions. The Touch ID feature will allow developers to design applications that can use the iPhone 5s’s fingerprint scanner, and Extensions will allow them to integrate their own software into share sheets within other apps.

1Password, a popular password management program, is testing an updated version of its iPhone, iPad, and iPod touch application that taps into both of these APIs. We’ve gone hands-on with the beta version—which developer AgileBits stresses is still a pre-release build with functionality and interface elements that can and will change—and both features feel right at home in a third-party app. You can find tours of both the Touch ID and Extensions features below:


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Pebble smartwatch updated with improved Bluetooth and notification management

Pebble has updated its smartwatch software and iOS app to bring various improvements, including improved Bluetooth LE connectivity and quick notification management. The notification improvements are shown in the brief video clip above. Here are the release notes:

Pebble Firmware 2.3 (Release Notes)

  • Improved Bluetooth LE connectivity.
  • Added the ability to skip to the next notification with a double-click of the Down or Up buttons.
  • Bug fixes and stability improvements.

iOS Pebble App 2.2.2 (Release Notes)

  • Enabled more new JavaScript apps to be downloadable in the Pebble appstore (Pebble apps included in this latest bundle will no longer say “Coming Soon” for iOS users).
  • No other major changes  from version 2.2.

The updated Pebble software is available via the Pebble app’s software update function and you can grab the latest Pebble for iOS via the App Store for free.


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Apple to announce Q3 2014 earnings results on July 22nd

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Apple has posted a note on its official Investor Relations website to indicate that it will be holding its Q3 2014 earnings results announcement and conference call on Tuesday, July 22nd. The call begins at 2PM PT/5PM ET, and Apple usually releases the numbers in the form of a press release around 1:30PM PT/ 4:30PM ET. This upcoming call will be the first under new CFO Luca Maestri, and he will likely be joined by Apple CEO Tim Cook on the call. We’ll have live coverage of the earnings results and notes of interest from the follow-up conference call.


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Apple’s annual Back to School promotion to start tomorrow

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<a href="http://www.aredesignawards.com/award_winner_detail.cfm?key=2009129">Retro Apple Store Back to School display</a>

As we reported two weeks ago, Apple’s annual Back to School promotion will begin tomorrow, according to sources. The program will be similar to last year’s offering, which provided $100 Mac App Store gift cards alongside Mac purchases and $50 cards with iPhone and iPad purchases. Apple will be re-decorating its stores overnight with a new education theme to go along with the new promotion. Earlier today, Apple unveiled upcoming iTunes U updates for the iPad, and the timing seems like anything but a coincidence.


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First comparison photos of black and white 4.7-inch iPhone 6 screen glass [Gallery]

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Photos of physical mockups and various parts for the upcoming iPhone 6 have been leaking out an almost weekly basis over the course of the past several weeks. However, actual parts for the display cover for the larger phone have yet to leak out. Today, Sonny Dickson sent us several photos of purported display glass covers in both black and white variations for the 4.7-inch iPhone. Apple is also working on an even larger 5.5-inch “phablet” model, but we do not have photos of the screen covers for that model…


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Tim Cook & Eddy Cue once again invited to Sun Valley media conference

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Apple CEO Tim Cook and Senior VP of Internet Software and Services Eddy Cue could once again be attending the Sun Valley media and financial conference in Idaho. Re/Code‘s Kara Swisher obtained the invited guest list for the conference, which also includes Facebook’s Mark Zuckerberg and various executives from Yahoo, Amazon, LinkedIn, and several other major companies. While the Apple executives were invited, there is no confirmation (as of yet) of their attendance…


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Apple releases iOS 7.1.2 with iBeacon, Mail attachment, third-party accessory fixes & Apple TV OS 6.2

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Apple has released iOS 7.1.2 to end users today over-the-air with the following changes:

• Improves iBeacon connectivity and stability
• Fixes a bug with data transfer for some 3rd party accessories, including bar code scanners
• Corrects an issue with data protection class of Mail attachments

The update is available over-the-air or via iTunes for the latest iPhones, iPads, and iPod touches. The fix for Mail addresses a well-publicized security problem regarding attachments. Apple has also released OS X 10.9.4 with various bug fixes and security enhancements.

The build number is 11D257 and it comes in at approximately 30 MB over-the-air on the iPad and 32 MB on the iPhone. The update is approximately 1.4GB for a complete download via iTunes.

In addition, Apple has released Apple TV software version 6.2 (build number 11D257c) without any major changes. The update addresses stability and performance issues:

  • Includes general performance and stability improvements.

Download links below:


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CarPlay coming to 2015 Audi models in Europe, North American cars in 2016

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Following up on its announcement that it will support CarPlay in its cars beginning in 2015, Audi has provided more details about the rollout. According to the luxury car-maker, iOS CarPlay support will arrive in models for Europe in 2015, while North American models will see the software in center consoles in early 2016. Audi has also detailed how the functionality with be integrated:


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Twitter’s mobile app install advertising feature comes out of beta, goes global

Twitter has taken its mobile application install advertising feature out of beta and it has also taken the service global. Twitter talked about the feature, which allows companies to advertise mobile apps within the Twitter mobile app timeline, earlier this year. The video above explains how the service works. The app install feature can show apps from the App Store and Google Play based on “interest, keyword, TV targeting and tailored audiences” as well as based on “gender, geo, language and mobile platform targeting.” The service allows apps to be installed on smartphones directly via the Twitter app and the Twitter app will even notify users when the app is ready to use.

Twitter explains how advertisers can use the functionality:


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Jason Mraz to perform at new Tokyo Apple Store to promote upcoming album

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Musician Jason Mraz, who is mostly known for his single “I’m Yours,” will be performing at Apple’s new store in Omotesando, Tokyo, according to a note posted on the store’s webpage. Mraz will be performing from 8:00 PM to 8:30 PM local time on July 1st in order to promote his upcoming album called “YES!” The album is available for pre-order on the iTunes Store for $10.99 and various singles from the album are already available for immediate download. Apple frequently has musical guests at its stores and events, but Mraz’s appearance will be one of the more notable performances at an Apple Store in recent years.


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‘Parenthood’ iPhone ad airs with focus on families and HomeKit devices

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Apple has begun airing a new TV ad to promote the iPhone 5s that focuses on uses by parents within both “Smart Homes” and in everyday family life. The ad, aptly named “Parenthood,” shows how the iPhone can be used to record home video, find a lost dog, monitor the children, and turn off the lights in the living room. The ad comes ahead of HomeKit Smart Home appliance integration with iOS 8 this fall. Sources have also indicated that Apple is developing its own line of connected hardware for the home. Apple’s previous iPhone ad, part of the same “more powerful than you think series” demonstrated various uses for the iPhone in the health and fitness space. You can watch the latest ad below:


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Apple Store iPhone trade-in program launches in Italy, coming soon to Australia

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Apple has added another market for its Apple Store iPhone “reuse and recycle” trade-in program: Italy. This is indicated by a new panel inside of the Italy Apple Store listings within the official Apple Store app. The app indicates that Apple is offering trade-ins of older iPhones models for up to €220. This converts to roughly 300 U.S. dollars.

According to a source, Apple is also planning to rollout the same program in Australia as soon as this upcoming week. Apple is said to have been training employees in Australia on the program over the course of the last several days.

The trade-in program allows a user of an older iPhone model (3G and up) to bring the phone in and receive gift card credit toward the purchase of an iPhone 5s, iPhone 5c, or iPhone 4s…


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With Aperture development ending, Adobe says ‘rich roadmap’ of Lightroom, Creative Cloud products ahead

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Following Apple’s announcement that it has ceased software development of the Aperture professional photo editing software for Mac and the development of iPhoto on iOS and OS X, Adobe has issued a statement. The digital software company is promoting its Lightroom and Creative Cloud photo editing and management products for the web, iOS, and OS X:

Today, Apple announced they will no longer be developing Aperture in light of their new photography app for OS X. If you are an Aperture or iPhoto customer looking for change, check out our new Creative Cloud Photography plan announced last week, or our standalone Lightroom app for your desktop as alternatives.

Adobe also says that it is “doubling down” on those products and that a “rich roadmap” is ahead for the coming weeks, months and years:


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Apple said to be working on ‘mainstream’ Smart Home hardware

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With iPhones in pockets, Macs on desks, iPads in bags, and iWatches soon coming to the wrist, Apple is said to be eyeing another category for continued growth: Smart Home hardware. The Cupertino-company is said to have assembled a team to work on various hardware products for the home that deeply integrate with the existing array of Apple devices on the market…


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Microsoft improves OneDrive storage limits & pricing as competing iCloud Drive approaches

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Microsoft is making notable improvements to its storage offerings for its OneDrive cloud-based service. The company is announcing today that OneDrive storage at the free tier will be more than doubled, Office 365 storage will see a major increase, and that there will be storage price drops across the board. Here are the three main announcements in more detail:


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Here are the first photos of the 5.5-inch iPhone 6’s alleged display part

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Apple is gearing up to launch two larger iPhone sizes this fall: a 4.7-inch version and a 5.5-inch model. While the 4.7-inch version has been leaked extensively with a thinner body design, the 5.5-inch model only saw its first significant leak in the form of a dummy model last week. Today, Sonny Dickson has exclusively shared with us a pair of photos claimed to be showing the LCD display component for that larger iPhone with 5.5-inch screen. The photos show the display attached to a ruler that indicates a screen with a diagonal measurement of approximately 14cm:

measurement

That 14cm converts to the 5.5-inches heavily rumored for the next-generation Apple smartphone. While these photos do not provide us with any breakthrough information about the new iPhone, the photos, at best, do show that Apple is already producing components for the larger sized phone and this means that production is likely nearing. Several reports have indicated that the 5.5-inch model will be in short supply upon launch and that the phone may even be released multiple weeks following the 4.7-inch version…


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Apple said to team up with pro athletes to test iWatch fitness capabilities

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Apple has teamed up with some of the sports world’s most notable professional athletes in order to test the upcoming “iWatch’s” fitness capabilities in intense training environments, according to a source with knowledge of the testing. This source says that Apple has invited athletes from the MLB, NHL, and NBA to its Cupertino-based campus on multiple occasions over the past several weeks to brief the players on the upcoming wearable device and provide an opportunity for testing to be conducted in professional conditioning environments.

Apple is said to be working with Los Angeles Lakers basketball player Kobe Bryant, Los Angeles Kings right winger Dustin Brown, and a few other star athletes, including a player from the Boston Red Sox, on the testing project. The athletes are said to have signed non-disclosure-agreements regarding the existence of the upcoming Apple wearable device. Nonetheless, Bryant was spotted at Apple’s campus last month meeting with Apple design chief Jony Ive. Indeed, the meeting between the pair is said to have been in regards to “iWatch” testing…


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Apple also provides new OS X 10.9.4 seed to non-developer AppleSeed testers

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We noted yesterday that Apple released OS X Mavericks 10.9.4 build 13E19 to developers, and now users of Apple’s customer AppleSeed software testing program are reporting that the seed has also gone out to those non-developers. 10.9.4 is a bug fix release without major feature enhancements, and it is unclear when it will ship publicly to all Mac users. This fall, Apple will ship OS X 10.10 Yosemite with a refreshed user interface, new Continuity features, and improved applications.


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Significant enhancements coming to AppleCare+, Apple IDs, iOS support

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genius

Apple’s vice president of AppleCare and technical support initiatives, Tara Bunch, held a Town Hall meeting for for AppleCare employees earlier this week, according to several employees in attendance who asked to remain anonymous. During the meeting, Bunch, along with a few other Apple executives, spoke about Apple’s progress in customer service and support over the past few years, improvements from 2013 to 2014, and future plans.

Throughout the meeting, Bunch noted that customer satisfaction numbers from AppleCare and Apple product users are at the top of the industry. Going into the 15th year of AppleCare, Bunch asked employees to celebrate and be proud of their accomplishments, but she also noted that Apple still has room to improve its support practices. Employees in attendance during the meeting have shared some details regarding Apple’s future plans for its support initiatives…


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Reuters: iWatch to hit in October with wireless charging, 2.5-inch screen, pulse sensor

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One of many iWatch concepts.

Reuters is out with a report today that claims the iWatch is going into production this month for a launch in October. The device is reportedly expecting to hit 50 million units produced in its first year.

The source said Apple expects to ship 50 million units within the first year of the product’s release, although these types of initial estimates can be subject to change. The watch is currently in trial production at Quanta, which will be the main manufacturer, accounting for at least 70 percent of final assembly, the source said.

Seeing that Apple sold 71 million iPads in the entirety of 2013, 50 million units sounds aggressive. The site also shares some features that it has learned about the device:


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