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Mark Gurman

@markgurman

Mark is an award-winning journalist who worked at 9to5Mac for over six years. He covers Apple and other topics related to the consumer technology industry.

Mark is regarded as one of the go-to reporters for all Apple-related matters, one of Wired‘s top 16 people to follow in technology, and one of TIME Magazine‘s top 25 bloggers of 2013Mark has also been profiled by CNN Fortune multiple times, NPR, the Los Angeles Times, LA Weekly, the Huffington PostBusiness Insider, Columbia Journalism Review, MarketplaceHaaretz, and USA TodayMark was also recently named to the 2015 Forbes 30 under 30 List.

In 2012, Mark published the first photos of the iPhone 5, broke the news about Apple’s switch to an in-house Maps application, revealed the first 15-inch Retina MacBook Pro, forecasted that Apple would update the iPad’s software with Siri support, and accurately revealed the iPad mini’s higher-than expected price point.

In 2013, Mark published the first photos of the original iPad Air, provided the first details about Jony Ive’s end-to-end iPhone and iPad software update called iOS 7, provided information about OS X Mavericks, and detailed Apple’s early work on the Apple Watch.

In 2014, Mark revealed Apple’s work on a new Health application for iOS 8 and the Apple Watch, Ive’s redesign of OS X called Yosemite, and details about the iPhone 6 and iPhone 6 Plus.

Mark started out 2015 with a significant scoop detailing Apple’s yet-to-be-released 12-inch MacBook with a Retina display, thinner design, and more advanced trackpad and keyboard. He has continued the year by reporting on several details about iOS 9, including the new Proactive Assistant, redesigned Siri, upgraded Maps with transit functionality, new system font, split-screen iPad apps, Swift 2.0, as well as predicting a performance focus for both that software upgrade and OS X El Capitan. Mark finished the year by reporting the majority of the details about the new Apple TV, iPhone 6s and 6s Plus, Apple Watch updates, the iPad Pro, the iPad mini 4, and iMacs.

Mark started out 2016 with exclusive reports on Apple’s work on a pair of completely wireless Beats headphones for the iPhone 7, details on the iPhone SE, iPad Pro 9.7-inch, Apple Watch updates, Apple’s March product event, new Apple retail initiatives, and Tim Cook’s Town Hall meeting with Apple employees.

Mark has also written long-form features on “Apple Anonymous,” a group of retail employees who discuss work over Twitter and the fascination of watches by Apple executives. Most significantly, in fall 2014, Mark published an extensive profile of Apple’s PR and Communications department that was compiled over two months into nine chapters. Mark also provides analysis on relevant technology industry topics, such as Apple’s recent executive shakeup. Mark kicked off his writing career at the end of 2009, and he had his first significant break in 2011 with a story detailing Siri and the iPhone 4S.

You can follow him on Twitter.

Connect with Mark Gurman

Apple continues hiring raid on medical sensor field as it develops eye scanning technology

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Example of biomedical industry's work on blood sensors

<a href="http://componentstoday.blogspot.com/2011/09/new-medical-devices-sensor-tattoos.html">Example</a> of biomedical industry’s work on blood sensors

Apple is moving to expand its personnel working on wearable computers and medical-sensor-laden devices by hiring more scientists and specialists in the medical sensor field. Apple began work in earnest on a watch-like device late last decade, and it has worked with increasing efficiency and more dedicated resources on the project over the past couple of years. Last year, we published an extensive profile that indicated Apple has hired several scientists, engineers, and managers in the field of biomedical technologies, glucose sensors, and general fitness devices…


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Lightroom for iPad briefly appears on Adobe’s website, coming soon with $99/year cloud subscription

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Adobe will soon make the iPad an even more viable solution for mobile content creation: the company will soon unleash a version of its popular Lightroom photo editing suite that is optimized for tablets. References to Lightroom for Mobile appeared on Adobe’s official website earlier this week, but they were immediately removed when we contacted Adobe for comment on the yet-to-be-announced product.

Adobe’s tagline for the product is “Take Lightroom anywhere,” but we were unable to locate screenshots of the application on Adobe’s website. The website also does not specifically note iPad support, but a chat representative from Adobe was able to pull up details about Lightroom for Mobile from Adobe’s systems and said that it is built for iPad.

The representative further indicated that the mobile version would largely lineup with the desktop version in terms of features…


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Apple CEO Cook hands out autographed iPhones at China Mobile launch, says ‘great things’ coming

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As planned, iPhone sales have started via China Mobile, the largest carrier in China, today. The official iPhone China Mobile deal, which covers both the iPhone 5s and iPhone 5c, was announced in December. Earlier this week, Apple CEO Tim Cook promoted the event with multiple interviews, calling the partnership a “beginning.” Subsequent reports indicated that millions of iPhones have already been ordered through China Mobile…


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Apple to begin in-store iPhone 5c screen repairs next week

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We’ve gotten word from multiple sources that Apple will begin repairing/replacing broken iPhone 5c displays in its retail stores next week. The current plan is to begin offering replacements on Monday, January 20th. As we noted in November of last year, this initiative has been in the works for several months as Apple needs to source individual screens for replacement and supply each of its stores within special calibration machines…


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Apple seeds OS X Mavericks 10.9.2 beta build 13C39 to developers with iMessage, FaceTime blocking

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Nearly one month after the initial seed, Apple has provided developers with a second beta release of the upcoming OS X 10.9.2. The new build is labeled as version 13C39, and it is available via both Software Update in the Mac App Store for those running the first beta and from Apple’s online developer portal. The first 10.9.2 seed added enhancements to both the Messages and FaceTime applications, allowing for FaceTime Audio calls. Apple has added the ability to block people on iMessage and FaceTime with this new seed. The blocking mechanism syncs with blocked contacts on iOS 7. Blocking, according to people familiar with this update, is available in the preferences tabs for both the Messages and FaceTime apps.  Thanks, K!


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Imgur MemeGen app launches on iOS, lets you make your own memes

Photo sharing site Imgur has added its popular MemeGen tool to iOS via a new app on the App Store. The app actually launched late last year, but Imgur has only begun promoting it today. The application has three main tabs across the bottom: Browse, Create, and Recents. Browse allows fans of meme photos to browse new or popular images. Create allows you to harness the power of your iOS Device’s camera and photo library to create your own memes. The interface for doing so is simple. Recents allows you to keep all of your created memes at your fingertips. The app is free on the App Store.


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Google Play app arrives on iOS to stream movies and shows over WiFi

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Today, Google has released a new application for iPhone, iPad, and iPod touch to allow Google Play users to stream purchased movies and TV shows. You cannot rent or purchase content via this application: you must download it from Google Play on Android or the web and then the purchased titles will be available to stream via this app. The application is only supported in the United States, Japan, and the United Kingdom. WiFi is currently required for streaming. The app also allows streaming to the ChromeCast.


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Apple settles with the U.S. Federal Trade Commission over App Store in-app-purchases

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Apple CEO Tim Cook informed Apple employees today via email that the company has settled with the United States Federal Trade Commision over an in-app purchases dispute. Cook says that Apple and the FTC have been negotiating for “several months.” The issue in the App Store comes down to the controversies surrounding children spending money too easily in the App Store without the consent of their parents.

Cook notes that “protecting children” has been a priority for everyone at Apple, and Cook notes that the App Store has industry leading controls for security and privacy, making the need to deal with the FTC surprising. Cook’s email details the safeguards in place for the in-app purchase system. Cook also notes the great lengths that Apple went to in order to appease customers who may have been harmed by in-app purchases:

Last year, we set out to refund any in-app purchase which may have been made without a parent’s permission. We wanted to reach every customer who might have been affected, so we sent emails to 28 million App Store customers – anyone who had made an in-app purchase in a game designed for kids. When some emails bounced, we mailed the parents postcards. In all, we received 37,000 claims and we will be reimbursing each one as promised.

Cook also says that it doesn’t feel right that the FTC intervened here. Alas, a settlement has been reached:

It doesn’t feel right for the FTC to sue over a case that had already been settled. To us, it smacked of double jeopardy. However, the consent decree the FTC proposed does not require us to do anything we weren’t already going to do, so we decided to accept it rather than take on a long and distracting legal fight.

Here’s Cook’s email in full:


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Tim Cook calls China Mobile launch ‘a beginning’ as Chairman says ‘multi-million’ iPhones ordered

Ive at iPhone 5 event (Getty Images)

(Image via Getty Images)

Ahead of the launch of the iPhone on China Mobile on January 17th, Apple CEO Tim Cook sat down with the Wall Street Journal and other publications for a brief interview. Cook hints that this iPhone deal is only the beginning of a longer-term partnership between Apple and China’s largest mobile carrier:

Speaking in a small media briefing to Chinese media and The Wall Street Journal, Apple Chief Executive Tim Cook said he is “incredibly optimistic” about the outcome of the cooperation with the Chinese carrier.

“We’ve gotten to know each other….today is a beginning, and I think there are lots more things our companies can do together in the future,” Mr. Cook said.

Cook is likely referring to future generations of the iPhone, and other products such as the iPad, appearing on China Mobile’s network in the future. Cook also shares that half a million of the App Store developers are from China:

Mr. Cook said Apple wants to reach as many Chinese consumers as possible by offering iPhones through China Mobile, and added that the country has more than half a million people writing apps for the U.S. company’s iOS operating system.

“Apple has always been about making the best products, not the most products, so that’s always our North Star and that’s not going to change ever,” said Mr. Cook.

“Multi-millions” of iPhones have already been pre-ordered through China Mobile, according to a statement from China Mobile’s Chairman in the same interview. Earlier today, the WSJ reported that over one million iPhone 5s units were shipped from Foxconn to China Mobile. 


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Apple touts iPad’s abilities in new poetry-themed ad, ‘What will your verse be?’ website

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[youtube=http://www.youtube.com/watch?v=jiyIcz7wUH0]
Apple certainly isn’t shying away from using the iPad as a camera anymore.

Airing today is a brand-new TV advertisement touting the abilities of the iPad. The ad is in a serious tone and is voiced over by a quote from the film Dead Poet’s Society. Re/Code has the text from the advertisement:

We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering — these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love — these are what we stay alive for.

To quote from Whitman,

“O me, O life of the questions of these recurring.
Of the endless trains of the faithless. Of cities filled with the foolish. What good amid these, O me, O life?
Answer: that you are here. That life exists and identity. That the powerful play goes on, and you may contribute a verse.”

“That the powerful play goes on, and you may contribute a verse.”

What will your verse be?

To go along with the TV ad, Apple has also posted a new webpage with the ad’s theme. This new page shares stories of the iPad being used in film-making, sports, and education. Original from movie below:


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New flagship Apple Store in Brisbane, Australia set for Jan. 17th opening

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Apple has announced on its retail website that the forthcoming flagship Apple Store in Brisbane, Australia will have its grand opening on Friday, January 17th. The store will open at 10 AM on that date, with regular business hours beginning at 9 AM Monday through Saturday. The store will always open up at 10 AM on Sundays. The closing hours are shown in the image above from the store’s official website. Late last year, Apple teased the opening of this store with a Twitter hashtag and colorful barricades.


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Fitbit Force gaining previously announced iPhone caller ID integration in February (video)

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Announced alongside its launch in October, the Fitbit Force wrist-worn fitness tracker will gain support for Caller ID notifications. The company confirmed to SlashGear that a software update will activate the functionality in February. While the display on the Force will show you who is calling, the functionality is extremely rudimentary. Don’t expect to be able to answer, reject, or perform any other call-related functions. The feature is also iOS exclusive with no indication of when Android users will gain a similar ability. If you still haven’t picked up a Fitbit Force, head over to Best Buy and enter coupon code bloggers15off at checkout to save 15%.  A video of the functionality in action is below:


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Incredibly sketchy, thin, and unverified next-generation larger iPhone frame photos surface

Screen Shot 2014-01-08 at 1.44.54 PMThe latest iPhone model came out just a few months ago, so that means that rumors and speculation about the next model are already emerging. Sometimes reliable CTech posted the above snaps on Weibo. They and others believe that the above kit represents frames for the rumored larger-screened iPhone. While such a device is due out later this year, the above photos appear to be incredible sketchy in nature. They are also completely unverified by us. The frames also look particularly thin, but in the age of the iPad Air, maybe there is some truth behind the blur.


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Poll: Do you like the iOS 7.1 beta 3 interface tweaks?

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Yesterday, Apple issued the third beta of iOS 7.1 to developers for the iPad, iPhone, and iPod touch. Like the original beta track for iOS 7.0, these iOS 7.1 betas have slowly been introducing some user-interface tweaks to the iOS Device experience. While not significant, changes to the Phone application, system sliders, some icons, and the keyboard slightly alter the way Apple’s products are used. Many of you sounded off in the comments about the changes, but we’ve compiled a poll (below) for you to vote if you like each new change over the iterations in the current release of iOS 7:


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Tesla taps Apple manufacturing veteran to lead vehicle manufacturing technologies

From Electrek:

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Tesla seems to be joining many other Silicon Valley companies in hiring employees away from Apple. Only weeks after poaching Apple Mac Hardware Vice President Doug Field to run Vehicle Design, we have discovered that Tesla has made another notable hire from the Cupertino tech giant: Rich Heley. He was hired away from Apple in November and joined Tesla in that same month, according to his LinkedIn profile:


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Apple issues Preliminary Proxy Statement, urges shareholders to vote against Icahn proposal & Human Rights Board committee

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Apple today issued its Preliminary Proxy Statement via its Investor Relations website. As a publicly traded company, Apple issues this document annually, and it discusses pay packages for both executive team members and board members, company practices, and topics which shareholders will vote on at the upcoming shareholder meeting. Apple says that the next shareholder meeting will take place on February 28, 2014. Some interesting tidbits include that Apple’s board met seven times in 2013 with 75%+ attendance during each meeting. Additionally (to be voted on), a shareholder wants Apple to create a board committee related to human rights. Apple says that it is against this additional committee:


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iTunes Connect is back for developers today (like Apple said it would be)

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iTunes Connect has gone back online today after a short hiatus due to the holidays. This is not unexpected as Apple told developers the website would be closed between December 21st and December 27th. iTunes Connect is the online portal for developers to manage, upload, and make changes to their applications on the iOS App Store. This means developers can now make price or content changes and means customers will be able to get the latest changes.


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AppleCare employees get windbreakers, (paper) notebooks, and pens for the holidays

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Select groups of Apple employees got colorful bags and flashlights back in the summer, and for the holidays, AppleCare employees have begun receiving another gift. This year’s package includes a paper notebook with leather covers, a pen, and a windbreaker jacket. Of course, all three components are engraved with Apple’s logo. Back in 2011, Apple employees begun receiving hoodies, and retail store employees are again getting similar kit to keep warm this year.


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Apple posts videos, slide decks for 2013 iOS 7 Tech Talks tour

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On its developer website, Apple has published videos and PDF slide decks for its iOS 7 Tech Talk sessions. The Tech Talks are an expanded version of the Worldwide Developers Conference iOS app development sessions and are hosted by Apple across the world. This year, the Tech Talks were held from early October until last week in several cities around the world, including Tokyo, London, New York, and Shanghai. This year’s talks focus on App Store distribution, gaming, user-interface design, and the integration of new iOS 7 technologies.


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Apple acquired mapping firm BroadMap’s talent, location-infused Evernote competitor Catch

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Apple HQ in Cupertino

<a href="http://benjaminfeenstra.com/2012/11/google-vs-apple/">Apple HQ in Cupertino</a>

Apple has been on a roll this year in terms of acquisitions. According to Apple CEO Tim Cook, the Cupertino firm acquired 15 companies this year, but only ten have been revealed. That list includes mapping companies such as Embark, chip makers like Passif, search specialists such as Cue and Topsy, and hardware companies such as PrimeSense. Because only 10 of the 15 Apple acquisitions of 2013 have been revealed, we have been digging and asking around to find the few remaining Apple pickups. Based on evidence and chatter from sources, Apple seemingly acquired mapping firm BroadMap in the first half of this year and Evernote-competitor Catch within the last few months…


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Tim Cook tells employees Apple has ‘big plans’ for 2014 that ‘customers are going to love’

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This morning, Apple CEO Tim Cook sent a lengthy memo to employees as a reflection of the soon-ending 2013 and the upcoming year of 2014, according to multiple sources. In the letter, Tim Cook discusses people experiencing Apple products this holiday season, the Apple products launched throughout 2013, and corporate initiatives. “This holiday season, tens of millions of people around the world, from all walks of life, are experiencing Apple products for the first time. Those moments of surprise and delight are magical, and they’re all made possible by your hard work,” Cook says in the beginning of the email.

Cook notes Apple’s new manufacturing process for the Assembled in the USA Mac Pro and calls iOS 7 an “extraordinarily ambitious project.” “We extended our lead in the smartphone market with iPhone 5s; launched iOS 7, an extraordinarily ambitious project; released OS X Mavericks for free to our customers; introduced the iPad Air and the iPad mini with Retina display; and this week began shipping the Mac Pro from a manufacturing facility in Austin, Texas,” Cook told employees. Cook also notes his pride over Apple reaching 50 billion App Store app downloads this year. Apple reached this milestone in approximately five years…


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Apple seeds first OS X Mavericks 10.9.2 beta, brings FaceTime Audio to Macs

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Just days after the first public release of OS X 10.9.1, Apple has seeded the first beta of OS X 10.9.2 to developers. The update is available in the Mac App Store for registered developers, an Apple asks testers to focus on Mail, Messages, VPN, Graphics Drivers and VoiceOver. Apple also issued a VPN update to Mavericks Server fixing a connection issue.

Update: We’ve learned about new features in 10.9.2:

  • FaceTime audio has been integrated deeply into the Messages and FaceTime apps
  • Minor tweaks in Mail


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Apple starts selling black Thunderbolt Cables alongside new Mac Pro

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The new Mac Pro is not Apple’s only new blacked-out product: to go with the new pro machine, Apple has released black versions of its 0.5 meter and 2 meter Thunderbolt cables. These cords have Thunderbolt ports on either side, and they work well for transferring data between Macs, connecting to hard drives, and connecting to various other Thunderbolt 1.0 or 2.0 peripherals. Apple is still selling the white cords, and the longer version is $39 per cable and the shorter is $29 (try Amazon for some less expensive options).

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Update: Continuing the black theme, the Apple stickers that come with the Mac Pro are black (see above):


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