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Michael Steeber

‪MichaelSteeber‬

Michael is a Creative Editor who covered Apple Retail and design on 9to5Mac. His stories highlighted the work of talented artists, designers, and customers through a unique lens of architecture, creativity, and community.

Contact Michael on Twitter to share Apple Retail, design, and history stories: @MichaelSteeber

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Grand opening: Exploring the gardens of Mexico City’s Apple Antara

Almost exactly 2 years ago, Apple Vía Santa Fe opened in Mexico City. Apple’s plan for its first store in Mexico was ambitious, with a custom mural to welcome creativity and a private Boardroom to welcome business customers. Now, Apple is ready for something even greater. Apple Antara opened today, bringing Apple’s highest tier of retail design and the best of Today at Apple closer to the heart of Mexico City.


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All-new Apple Fukuoka opens with Japanese shoji screen and bamboo garden

Japan has been treated to six new and remodeled stores since April 2018 as part of Apple’s significant investment in the country. The latest is Apple Fukuoka, which moved from its original classic location in the Tenjin district to a completely unique new space just 150 meters away. The old store was the last in the world with a vintage feature Apple called The Studio.


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Adobe launches Fresco painting app on iPad with Today at Apple and The Big Draw collaboration

Adobe’s new painting and drawing app, Fresco, launches today on iPad. The next-generation tool promises an illustration experience with an unprecedented level of fidelity to traditional oil and watercolor paints. Alongside Fresco’s launch, Adobe is teaming up with Apple and The Big Draw for an entire month of Today at Apple sessions at every Apple Store in the world.


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Apple Watch Series 5 bands featured in stunning, one-of-a-kind displays at Apple Park Visitor Center

Apple Park Visitor Center is always home to the most unique product displays of any Apple Store location in the world. Since opening in 2017, the store has featured several exquisitely detailed installations showcasing the latest Apple Watch bands and accessories. For the launch of Apple Watch Series 5, iPhone 11, and 11 Pro on September 20, new displays arrived to treat visitors.


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Apple Store reopening roundup: Highland Village, Bridgewater, Mall of America, more

iPhone and Apple Watch launch day at an Apple Store is always a special experience. At six locations throughout the U.S., Japan, and China, Apple made this year’s release a little more special by unveiling all-new and remodeled stores. The first customers to pick up their new phones and watches were also among the first to step inside.


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Apple Watch Studio: Hands-on with the in-store personalization experience

The Apple Watch has always been Apple’s most customizable product. To make choosing a case and band that fits your own style easier, Apple is introducing a new retail feature called Apple Watch Studio alongside the Series 5. Available both online and in-store, Apple Watch Studio lets you mix and match styles to build your own personalized model. Here’s how the process will work when you walk in to an Apple Store.


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Inside Apple Fifth Avenue: An all-new space with a familiar face

How do you improve on an icon? That’s the challenge Apple tackled to complete its most extensive store renovation to date. Apple Fifth Avenue and its 32-foot glass cube entrance have returned to New York City. Ahead of the famous store’s reopening, timed to coincide with the release of the iPhone 11, 11 Pro, and Apple Watch Series 5, Apple gave us a sneak peek inside.


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New Apple Stores open in Louisville and The Woodlands: green walls, mirrored facade, more

September has been a remarkably busy month for Apple Store updates and expansions, and the sequence continues today with two more store openings in Louisville, Kentucky and The Woodlands, Texas. Both Apple Oxmoor and Apple The Woodlands left their classic locations for new storefronts that more than double the size of each store.


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