Author

Michael is a Creative Editor who covered Apple Retail and design on 9to5Mac. His stories highlighted the work of talented artists, designers, and customers through a unique lens of architecture, creativity, and community.

Contact Michael on Twitter to share Apple Retail, design, and history stories: @MichaelSteeber

Connect with Michael Steeber

Grand opening: Apple Xinyi A13 brings a taste of Apple Park to Taipei

Lead image courtesy of Wayne Chen

Apple customers today celebrated the grand opening of Taiwan’s second official Apple Store. Apple Xinyi A13 brings new designs, new ideas, and new opportunities to Taipei. Fans gathered outside the doors and in an overnight queue stretching to Le Méridien Taipei hotel for many hours to be among the first to see what Apple has in store.


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Pride Edition Apple Watch tables return to stores featuring 2019 Sport Loop

Apple Watch Pride tables

June is Pride Month, and since 2016 Apple has shown its support in the form of special edition Apple Watch bands and later watch faces with a rainbow theme. In previous years, Apple Watch display tables in a handful of select retail stores were redecorated with a white backdrop, rainbow Apple logo, and Pride bands. This year, Apple is rolling out Pride displays to stores across the world with a new design and 2019’s Sport Loop front and center.


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Barcelona’s Apple Passeig de Gràcia returns June 20th with Today at Apple focus

In Barcelona, Apple’s significant Passeig de Gràcia retail store closed on February 10th to become the country’s second Apple Store to feature modern fixtures, a video wall, and a Forum to host Today at Apple sessions. After just over four months of renovations, the store will reopen on June 20th with a renewed focus.


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Grand opening of Taiwan’s second Apple Store set for June 15th

Apple’s second retail store in Taiwan will celebrate its grand opening on June 15th at 10:00 A.M. local time. The long-awaited location in Taipei’s Xinyi District was first revealed when promotional signage was installed on the building. The store’s name — Apple Xinyi A13 — refers to its location in the district at the foot of a new Far Eastern Department Store.


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Gallery: Here’s the exclusive merchandise developers can purchase at Apple’s WWDC Store

Apple’s yearly pop-up WWDC Store returned to San Jose today with a new wave of exclusive items and neon-themed merchandise for developers to take home as souvenirs. For 2019, Apple has significantly revamped the store’s organization and inventory with a new checkout process and larger product selection than ever before. Here’s a look at what’s available if you’re an attendee.


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Apple’s WWDC Store allows developers to skip the line with self-checkout this year

Developers lucky enough to attend WWDC in previous years will know that Apple’s Company Store in the McEnery Convention Center is always a popular spot. Each year, the pop-up shop sells a variety of limited edition clothing and souvenirs only available to attendees. This year, Apple looks to make it easier for busy developers to get in, get the items they want, and get back to the conference.


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Here’s how Sidecar will extend your Mac’s display with iPad and which apps are compatible

Apple PC tablet customer satisfaction

Today Apple previewed macOS Catalina and iPadOS, both of which include a new feature called Sidecar. Using an iPad and a Mac, Sidecar allows you to create an extended workspace by turning your iPad into a second, fully interactive display. Both displays can show different content or mirror each other. Apple has provided more detail on the functionality and an initial list of apps that will work seamlessly with Sidecar when it is released to everyone this fall.


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WWDC 2019 keynote will be livestreamed in select Apple Stores

The annual WWDC keynote in San Jose is always one of the most anticipated events for developers, designers, and fans in the Apple community. Sharing the excitement of watching Apple’s announcements with others is always a richer experience, but attending WWDC is only possible for a lucky few. This year, Apple will stream WWDC’s opening keynote on June 3rd to select Apple Stores around the world to help more people join in the fun.


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Madonna’s new Today at Apple Music Lab teaches the art of the remix

Apple frequently partners with prolific voices in the creative community to support its retail education initiatives. A new collaboration coming this summer will be Today at Apple’s highest-profile yet. Apple announced today that it has teamed up with Madonna to create a brand new Music Lab that takes musicians behind the scenes of creating a song.


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Upgraded Apple Pioneer Place reopens in Portland

Apple Pioneer Place

If you visit Portland, Oregon today, you’d be forgiven for thinking that a brand new Apple Store just opened. Downtown’s Apple Pioneer Place was actually built in 2014, but two months of renovation work have given it a fresh look that measures up to Apple’s latest and greatest designs. May 31st marked the store’s grand reopening and the start of a renewed focus on Today at Apple sessions in Portland.


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Angela Ahrendts: ‘Incredible’ flagship stores in the pipeline, Today at Apple has been ‘absolutely huge’

In a new interview with Bloomberg, Apple’s former SVP of Retail Angela Ahrendts reflected on her time leading the company’s physical and digital stores and noted the success of Apple’s retail strategy over the past five years. For the first time since leaving Apple, Ahrendts directly responded to criticisms over store organization and customer experience.


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Apple’s second store in Taiwan will open soon in the Xinyi District of Taipei

In Taipei, Apple is putting the finishing touches on its second official Taiwanese retail store. After opening its first location on the island in 2017 at Taipei 101, Apple is expanding outdoors with an open pavilion at street level in the Xinyi District of Taipei. Overnight, promotional graphics were installed on the building teasing its imminent arrival and name: Apple Xinyi A13.


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After two years, Today at Apple is outgrowing Apple Stores

Today at Apple Year In Review

It’s impossible to talk about Apple retail in 2019 without mentioning Today at Apple. The program of creative sessions has become a primary force driving the philosophy, architecture, and organization of all Apple Stores since it was rolled out globally two years ago this week. Those two years have been marked by a maturing session curriculum that has sharpened Today at Apple’s focus and expanded its reach. The program has evolved so much, in fact, that it is beginning to outgrow the stores it was designed for.


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Apple partners with photographer Christopher Anderson to teach portrait photography skills

today at apple Christopher Anderson

A new collaboration between Apple and celebrated photographer Christopher Anderson aims to change the way you think about photography. Beginning soon, Apple Stores will offer a new Today at Apple Photo Lab with a focus on portraits. The lab is the latest in a series of special in-store sessions designed with iconic voices in the creative community.


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Photography project uses well-worn Apple products to highlight the human side of technology

Apple used product photography

For many of us, our iPhones and Apple Watches represent far more than tools used for work or entertainment. We share our lives with these devices, and the experiences and memories made with them are reflected in the scratches and fingerprints that accumulate on their cases. A new photography project by New York City-based artist Elvin Hu attempts to shine a light on the underrepresented human side of technology.


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New Today at Apple session helps aspiring podcasters get started with their own shows

Apple Store headphones

The growing number of podcasts appealing to just about every interest imaginable has inspired many listeners to create their own shows. But getting started can feel daunting. How do I record? How do I edit my tracks? What can I do to make my show stand out? These are some of the questions a new Today at Apple session designed for aspiring podcasters will try to answer.


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