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Michael Steeber

‪MichaelSteeber‬

Michael is a Creative Editor who covered Apple Retail and design on 9to5Mac. His stories highlighted the work of talented artists, designers, and customers through a unique lens of architecture, creativity, and community.

Contact Michael on Twitter to share Apple Retail, design, and history stories: @MichaelSteeber

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Detailed preview of contested Fed Square Apple store offered ahead of Melbourne committee meeting

Debate over Apple’s proposed global flagship store in Melbourne’s Federation Square continues. As the Future Melbourne Committee prepares to discuss the project at an upcoming public meeting on September 4th, newly published planning documents offer the public a detailed look at Apple’s design thinking – and the city council’s rationale for rejection.


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Details: Apple’s first store in Kyoto opens as a community centerpiece for Japan

(Top Photo: Yota Suzuki)

Nearly 15 years after opening its first store outside of the United States in Tokyo’s Ginza district, Apple has reiterated its fondness for Japan with a modern store for an ancient city – Kyoto. The store is positioned as a cultural centerpiece for the region, marking a key milestone in Apple’s renewed investment in Japan.


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Concept: Reimagining Apple’s Mall of America retail store

Since the introduction of a new retail design language in 2015, Apple has remodeled or moved well over 60 of its existing stores in order to better serve the growing demand for Apple products and customer support. The majority of these refreshed stores have been among the earliest opened, some dating back to the start of Apple’s in-house retail efforts in 2001. Surprisingly, one of the last early stores remaining relatively unchanged and in dire need of expansion is located in Bloomington’s Mall of America.


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Photos: Apple welcomes customers to new stores at Orland Square Mall, Irvine Spectrum Center

Apple Irvine Spectrum Center (left, via Instagram) and Apple Orland Square Mall (right)

Apple revealed two completely reimagined retail stores today as part of its continued effort to update or expand every “classic” location. The new stores in Irvine, California and Orland Park, Illinois join the growing list of well over 100 locations featuring Apple’s most recent store design.


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Angela Ahrendts discusses intuitive leadership, challenges of building timeless brands, more in Global Leadership Summit interview

Today at the 2018 Global Leadership Summit in South Barrington, Illinois, Apple’s SVP of Retail Angela Ahrendts spoke about her leadership journey during an interview with author and coach John Maxwell.

Broadcast to 125,000 individuals both on-site and across host locations, at one of which 9to5Mac attended, the wide-ranging interview shed light on Ahrendts’s leadership strategy, Apple’s goal of enriching lives, and the challenges of building a timeless brand.


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Photos: Apple celebrates grand opening of Piazza Liberty store in Milan, Italy

Update: Apple has shared their own photos in a Newsroom post.

Against a sparkling backdrop of soaring fountain jets, Apple today welcomed the public for the first time to its global flagship retail store and amphitheater in Milan, Italy’s Piazza Liberty. The store is Apple’s 17th in Italy, but one of the first in a series of significant next-generation retail projects around the world.


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Apple’s retail challenge: An increasingly complex relationship with public spaces

“We will know we have done really great if it feels like a town square,” explained Apple’s SVP of Retail Angela Ahrendts in May 2016. Ahrendts was specifically referring to Apple’s flagship Union Square store in San Francisco, but the goal was part of a broader initiative to reimagine the experience of all Apple retail stores.


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