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Michael Steeber

‪MichaelSteeber‬

Michael is a Creative Editor who covered Apple Retail and design on 9to5Mac. His stories highlighted the work of talented artists, designers, and customers through a unique lens of architecture, creativity, and community.

Contact Michael on Twitter to share Apple Retail, design, and history stories: @MichaelSteeber

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Adobe and Apple’s AR partnership materializes at The Festival of the Impossible

An empty table, a patch of artificial turf, and a room full of tiny, 3D printed beds: not exactly the kinds of displays you’d expect to see in an exhibition about the future of technology and art. But seeing the future sometimes requires a little extra vision – in this case – augmented reality. Adobe is betting big on AR with The Festival of the Impossible, a three-day immersive art exhibition that firmly restates the company’s collaboration with Apple on creative tools and the democratization of technology.


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‘100 Views of Silicon Valley’ project combines iPad creativity with traditional painting

This weekend, thousands of developers from across the world will arrive in San Jose for Apple’s annual Worldwide Developers Conference. Outside of sessions and labs, the week has historically given many attendees the opportunity to explore the Bay Area’s fascinating cities from their own perspective. Inspired by the same unique landscape and architecture, one artist has embraced Apple’s creative tools to help her capture Silicon Valley as she sees it.


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Today at Apple worldwide: The first year in review

Twelve short months ago, Today at Apple sessions rolled out to Apple stores worldwide. Since then, thousands of free programs spanning a range of creative topics, from learning how to use Swift Playgrounds to taking a sketch walk in the community have been held daily. The sessions have become a key part of Apple’s recent retail philosophy which aims to reimagine Apple stores as modern-day town squares. With a full year in the books, it’s a fitting time to review the growth of Today at Apple, how well it has remained true to its goals, and what may be in store for year two.


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Adobe redoubles UX design focus with free XD Starter Plan, new Design Fund, more

As part of a larger philosophical goal to empower designers and propel entrepreneurs and creative teams forward, Adobe today announced several new tools for user experience design and a significant financial investment into the future of the creative community. 9to5Mac talked with Khoi Vinh, Adobe’s principle designer, and Cisco Guzman, group product manager for Adobe XD about the announcements and Adobe’s vision for the future of the design industry.


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Apple’s Michigan Avenue store recognized for innovative lighting design at IALD Awards

Apple and architecture firm Foster + Partners were honored alongside sixteen other groups from eleven countries last night during the annual awards ceremony held by the International Association of Lighting Designers in Chicago. The IALD is a prominent organization operating with a goal of setting the global standard for lighting design excellence.


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Inspiring the future: Why Apple should establish an official public archive

Last week, Apple celebrated 20 years of the iMac. Major anniversaries are today relatively uncommon for the company, but will become increasingly prevalent in the future. Now 42 years old, Apple is a cornerstone in the technology industry. With such a rich and unique history, Apple’s products and values deserve to be properly catalogued through an official digital archive.


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Remodeling set to begin in May at Apple’s Palo Alto store, less than 6 years after opening

Tim Cook greeting iPhone customers at Apple Palo Alto.

Apple has announced that their retail location in Palo Alto, CA will be closing for an undetermined amount of time beginning in May. The building will be remodeled as part of Apple’s strategy to bring all of its 500+ retail locations into the Today At Apple era. While store employees have not yet been given a specific date of closure, the renovations are expected to begin in “mid May.” We’ll update this post as more information becomes available. Update: Apple’s website now indicates the store will close as of May 13th. 


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