Michael is a Creative Editor who covered Apple Retail and design on 9to5Mac. His stories highlighted the work of talented artists, designers, and customers through a unique lens of architecture, creativity, and community.
Contact Michael on Twitter to share Apple Retail, design, and history stories: @MichaelSteeber
Apple Park’s Visitor Center opened to the public for the first time on Friday, and we’ve already shown you photos from the line, a look at the exclusive merchandise available for purchase, and the immersive AR experience you can try out if you visit. For those unable to visit, we’ve brought you a full video tour of the visitor facility on opening day.
Apple Park’s Visitor Center opened to the general public for the first time today, and one of the features many people are most excited about is an interactive augmented reality experience that Apple has built to show guests what the new campus is all about. We got a hands-on look with the special app to see how it works.
Apple Park’s Visitor Center celebrated its grand opening to the public today, and 9to5Mac is on the ground in Cupertino to see the new facilities in person. Just like at Apple’s Infinite Loop campus, the Apple Park Visitor Center has a company store with exclusive merchandise not available in other locations. Here’s a look at everything you can buy if you visit the new campus.
Marking the completion of a construction project over a decade in the making, Apple today welcomed the general public to their new campus with a grand opening celebration at the Apple Park Visitor Center.
We first learned about the grand opening last week when Apple posted a notice at the campus and sent out invitations to Cupertino residents. 9to5Mac stopped by the new campus today as the first guests were lining up to take a firsthand look.
Adobe today updated its new user experience prototyping solution, Adobe XD, adding several helpful new features. XD was first introduced in March 2016 as a beta product, and was formally released last month at Adobe MAX 2017.
With the release of iOS 10, Apple harnessed the growing power and advancing optics of iPhones and iPads by introducing RAW image capture support. Users wishing to edit their RAW photos on iOS have been left with few options, however. Now, a former Apple engineering director is aiming to help professional and amateur iOS photographers alike with the release of a powerful new app for iPhone and iPad.
Apple’s design studio at Infinite Loop
On November 17th, Apple will welcome the general public to its expansive new campus for the first time, marking an important milestone in the history of the company. This isn’t the first time Apple has moved their campus, though. Let’s take a look back at the corporate offices that preceded Apple Park.
Alongside the introduction of the iPhone 8 Plus and X this fall, Apple introduced Portrait Lighting, a camera effect designed to simulate specific lighting conditions normally only found in a studio environment. These lighting effects, combined with the background-softening depth effect introduced wth the iPhone 7 Plus, are designed to make shooting professional looking portraits easy.
Putting this claim to the test, photographer Daniel DeArco used an iPhone X to compare the results Portrait Lighting to actual studio lighting in a comparison video.
While the iPhone X has only been in the hands of customers for about a week, a new concept is already looking ahead to what next year’s iPhones might bring. Designer Martin Hajek has mocked up a rumored larger ‘iPhone X Plus’ with a massive 6.7-inch display in gorgeous new renders.
If you’re a designer, you’ll know that font selection can make or break the effectiveness of your work. Often times when I’m away from home I’ll see signs and ads with perfect type on them, and snap a photo for later. What you may not know is that your iPhone can automatically identify fonts for you from photos, thanks to new apps that are harnessing the power of machine learning to analyze photos. I took a look at the best options available to see which may be right for you.
Less than a week after release, the iPhone X is being quickly put through its paces by photo and video professionals eager to explore the new capabilities afforded by its new camera system. We’ve already seen the camera put head to head with a Panasonic GH5, and photography experts have weighed in on the update. Now, the French production team AmnesiArt has released a cinematic short film shot entirely on the iPhone X.
The iPhone’s camera system has long been a favorite of professional videographers looking to capture video with mobile rigs, and the iPhone X is proving to be no exception. This year, Apple brought a faster, f2.4 aperture telephoto lens to their flagship phone, featuring dual optical image stabilization. New to not only the iPhone X, but 8 and 8 Plus as well is 4K video recording at 60fps, and slow-mo video in 1080p at 240fps.
In a new video, photography blog Fstoppers put the iPhone X’s improved video capabilities to the test, comparing the phone to a professional mirrorless camera, the Panasonic GH5.
The Mac is in the midst of a photo editor renaissance, with applications like Photos for macOS continuing to improve and third-party options likes Affinity Photo popping up. Adobe, too, recently launched Lightroom CC, an all new cloud-based version of Lightroom for the Mac. Today, Macphun, the developers behind several popular photography applications for macOS, are introducing Luminar 2018, their answer to the increasingly competitive software landscape.
Both photographers and those who publish content online know how often it’s necessary to make quick and repetitive adjustments to batches of images, or to watermark photos and graphics before publishing. Eltima Software recently overhauled their batch editing tool, PhotoBulk, bringing several new features and a refreshed interface.
This year’s Adobe MAX conference was dominated by chatter about machine learning, artificial intelligence, and specifically, Adobe Sensei. The importance of these emerging technologies was repeatedly reinforced not only in the conference’s opening keynote, but on the show floor and in sneak peaks of upcoming products.
9to5Mac sat down at MAX with Tom Hogarty, Adobe’s Director of Photography Product Management, to talk about the rise of computational photography and how products like the iPhone and Mac have played a role in redefining how we think about photos.
Adobe’s research team previewed emerging technology today at Adobe MAX 2017 that may one day make the tedious, but increasingly popular work of colorizing black and white photos obsolete. Project Scribbler is a new initiative powered by Adobe Sensei that can interpret any black and white sketch or photo and accurately apply realistic coloring to it.
Alongside announcements of new Creative Cloud applications, Lightroom CC, and machine learning features powered by Sensei, Adobe is today previewing an entirely new tool it calls Project SonicScape, shown for the first time at Adobe MAX 2017.
Project SonicScape is an experimental feature that builds on Adobe’s recently expanded support for immersive 360-degree and VR experiences. Adobe Premiere now features real-time VR playback support and VR-enabled motion graphics templates. Project SonicScape goes a step further by allowing you to edit 3D audio in VR through an immersive visual experience.
During Adobe’s opening keynote in Las Vegas at Adobe MAX 2017, the company previewed prototype versions of Photoshop and XD, featuring all new technologies powered by Adobe Sensei, the machine learning platform first launched by Adobe at MAX 2016.
Adobe revealed a major update to its popular photo editing tool, Lightroom CC, today with a brand new interface, workflow, and sharp focus on cloud-based editing. The new photography service, previously known as Project Nimbus, coincides with a series of new Creative Cloud photography plans tailored for new and increasingly mobile workflows.
Adobe announced a flurry of new applications as well as features for existing products today as it kickstarts Adobe MAX 2017, the company’s annual creativity conference. This year Adobe is making a heavy investment in artificial intelligence, with updates powered by Adobe Sensei, a machine learning platform geared towards creative tools that was first launched last year at Adobe MAX. Let’s take a closer look at everything that was announced.
With the introduction of cellular connectivity in Apple Watch Series 3, it’s now more convenient than ever to leave your phone at home for quick trips and during workouts without consequence – for the most part. When you want to snap that quick photo or have a FaceTime video call, the Watch still won’t cut it. This is the one of the largest remaining friction points in a truly independent Apple Watch experience.
At first it might sound unnecessary, or even a little invasive to have a camera always on your wrist. However, Apple has been putting in place technologies over the last several years that may soon make a camera on the Apple Watch not just a reality, but an essential part of your day-to-day life. Let’s take a look at why now may finally be the right time for all of these pieces to come together.
Adobe today announced a new release of its Elements family of software packed with new tools that will enhance existing photo and video workflows and make previously complex editing features more accessible. Elements has always offered easier photo and video organization, editing, and sharing than its pro-level counterparts, but for the 2018 release, Adobe has streamlined the applications and built the software around a more modern digital lifestyle.
When the original iPhone was unveiled in January 2007, Steve Jobs introduced its signature home button with a succinct pitch: “It takes you home from wherever you are. And that’s it.” Such a simple explanation seems striking today. Not only would the home button evolve into a Swiss Army Knife of functions, but it would become the iconic face of the iPhone itself, making it instantly recognizable even from a distance.
Ten years later, the home button has been put through its paces. It’s old, bloated with features, and taking up valuable space on devices with rapidly shrinking bezels. For the first time this fall, Apple will ship an iPhone without a home button at all — the iPhone X. How did we get here? Let’s take a look back at the home button’s winding history.
Over the weekend we gave you an exclusive look at some of the big new features coming to iOS 11 and the soon-to-be-announced iPhone 8, 8 Plus, and iPhone X. One of the highlights is a novelty feature for iMessage called Animoji, which will allow users to send their friends 3D emoji animated by actual facial expressions. Apple isn’t the first company to pull off this effect, however. A new social app called Polygram has already implemented its own version of facial reactions, and you can run it on your iPhone today.