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Avatar for Seth Weintraub

Seth Weintraub

Founder, Publisher and Editorial Director of the 9to5/Electrek/DroneDJ sites.

Seth Weintraub is an award-winning journalist and blogger who won back to back Neal Awards during his three plus years  covering Apple and Google at IDG’s Computerworld from 20072010.  Weintraub next covered all things Google for Fortune Magazine from 2010-2011 amassing a thick rolodex of Google contacts and love for Silicon Valley tech culture.

It turns out that his hobby 9to5Mac blog was always his favorite and in 2011 he went full time adding his Fortune Google followers to 9to5Google and adding the style and commerce component 9to5Toys gear and deals site. In 2013, Weintraub bought one of the Tesla’s first Model S EVs off the assembly line and so began his love affair with the Electric Vehicle and green energy which in 2014 turned into electrek.

In 2018, DroneDJ was born to cover the burgeoning world of drones and UAV’s led by China’s DJI.

From 1997-2007, Weintraub was a Global IT director and Web Developer for a number of companies with stints at multimedia and branding agencies in Paris, Los Angeles, New York, Sydney, Hong Kong, Madrid and London before becoming a publisher/blogger.

Seth received a bachelors degree in Industrial and Systems Engineering from the University of Southern California with a minor in Multimedia and Creative Technology in 1997. In 2004, he received a Masters from NYU’s Tisch School of the Art’s ITP program.

Hobbies: Weintraub is a licensed single engine private pilot, certified open water scuba diver and spent over a year traveling to 60 cities in 23 countries. Whatever free time exists is now guaranteed to his lovely wife and two amazing sons.

More at About.me. BI 2014 profile.

Tips: seth@9to5mac.com, or llsethj on Wickr/Skype or link at top of page.

Weekend Tidbits: Apple explains lens flare, AT&T returns cut to 14 days, T-Mobile gets iPhone 5 nano SIMs

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It has been a pretty quiet weekend in the lead up to the iPad mini launch later this month, but we have some notable tidbits goings on. First up, customer-centric AT&T lowered its return policy starting today from 30 days to 14 days for customers who want to avoid incurring penalties.

Starting October 7, customers who purchase new devices from AT&T will have only 14 days to return them without incurring any penalties. Consumers who purchase devices before October 7 have 30 days to return them. “AT&T has updated its device return policy. Consumer customers will have 14 days to return a device for any reason and cancel service without paying an Early Termination Fee,” said AT&T to Phone Scoop in an email. “While this begins on October 7, AT&T customers will continue to have the option to update their voice and data plans at any time.” This policy change won’t affect select AT&T business customers, who will still have 30 days to return their devices and cancel their service.

This obviously includes iPhones purchased at AT&T. If purchased through Apple, however, users still have a 30-day return policy. Don’t like AT&T’s policies?

Good news: T-Mobile has Nano-SIMs in stock, according to TmoNews. T-Mobile USA has been pushing hard to get unlocked iPhone 5 customers who perhaps are looking for low-cost unlimited/prepaid data plans. If you do not live in an LTE part of the country (like my little town about 15 miles from Manhattan), T-Mobile’s speeds are purportedly the fastest HSPA you can find—so long as it has lit up the 1900MHz network in your part of the country (1900MHz Maps here).

The Nano-SIMs look like this:

Here’s a T-Mobile Nano-SIM being put in a Verizon iPhone, below:
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Apple extends complimentary iCloud storage for MobileMe users until September 30th 2013

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9to5Mac readers who migrated from MobileMe are reporting that their complimentary extra storage has been extended an extra year. Apple’s support doc is here.

From: iCloud <noreply@icloud.com>
Date: October 5, 2012, 3:38:18 PM PDT
To: 9to5mac
Subject:Your complimentary iCloud storage upgrade has been extended at no charge
Reply-To:no-reply@apple.com

When you moved your MobileMe account to iCloud, we provided you with a complimentary storage upgrade beyond the standard 5GB that comes with an iCloud account to help you with the transition. Originally, this storage upgrade was set to expire on September 30, 2012.

As a thank you to our former MobileMe members, we will continue to provide you with this complimentary storage upgrade at no charge, for an additional year, until September 30, 2013. No action is required on your part. For complete details, please read this article.

iCloud Team

All of the details from Apple’s Support Doc:


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Google Maps web Street View goes live on iOS devices

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As predicted yesterday, Google’s Street View is now available on Mobile Safari and Chrome on iOS devices. Having a quick look around, the service is very fluid, especially for a web page, and the quality is superb with graphics that really look solid on a Retina display.

Perhaps Apple should make a “pop-out” service that lets you open a Street View web page from within the new iOS Maps.app?
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Poll: What will be the entry price of the iPad mini?

The iPad mini is starting to seem like a lock, as we already seemed to have locked down the 7.85-inch 1,024-by-768-pixel display. But, what will the base price of this thing be? Will Apple try to hit Google and Amazon’s $199 price points or will Apple’s historically huge margins get in the way? Will Apple’s iCloud help keep its storage requirements down? Will Apple include some iTunes credit as Google and Amazon do? Keep in mind: the new 4-inch Retina iPods start at $299. Tell us what you think (we should have more information shortly).

T-Mobile 1900MHz crowdsourced maps will tell you where you will see fast iPhone speeds

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Since T-Mobile is being cagey (likely for regulatory reasons) about the locations of its re-farmed, iPhone-compatible HSPA+ network, a group at Airportal.de has filled us in. The 3G/4G locales are submitted by iPhone 3G and newer owners (or non-AWS 4G phone users) who are seeing 3G/4G on T-Mobile. T-Mobile claims its HSPA+ network shows speeds up to 70 percent higher than AT&T’s network.

The map appears to be filling out and goes way beyond T-Mobile’s stated Las Vegas, Seattle, Washington, DC, and New York metro area rollouts. We first discovered T-Mobile’s 1900MHz network at Moscone center in San Francisco ahead of WWDC this year.

[tweet https://twitter.com/milanmilanovic/status/253543640134197248]
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Google will announce Street View for the iOS web app tomorrow

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About five minutes into the Android Maps vs. iOS Maps video review above, Walt Mossberg mentioned that Street View would come to iOS web maps “Thursday.”

In fact, Google plans to announce on Thursday that it is adding its popular Street View feature, missing from Apple’s maps, to the Web version of Google Maps accessed from the iPhone and iPad. I tested this addition, which displays 360-degree photographic street views of selected locations, and interior photographic views of certain businesses, using sample links Google sent me. These links worked well, allowing me to see the locations and pan around with a finger.

Mossberg was impressed with the web Street View, saying it “worked well, allowing me to see the locations and pan around with a finger.” This confirms David Pogue’s statement from last week that said the feature would appear “within 2 weeks.”
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WSJ: iPad Mini mass production has begun, launch within weeks

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The Wall Street Journal is adding its voice to claims that the iPad Mini is being mass produced en route to a launch later this month.

Apple Inc.’s Asian component suppliers have started mass production of a new tablet computer smaller than the current iPad, people with knowledge of the situation said, as the Silicon Valley company tries to stay competitive against rivals such as Google Inc. and Amazon.com Inc.that are offering smaller, less-expensive alternatives to the iPad.

The report says LG and AU optronics are making the 1,024-by-768 7.85-inch display, and they began production last month. More Mini parts including shells have appeared recently which could indicate finalized parts are in production. The biggest mystery remaining is price. Some speculate that it could be offered as low as $199 in the United States, while more conservative estimates point to $299 for the low-end model.


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Purported iPad mini 4G parts show digitizer, frame and black aluminum housing assembly

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Ukrainianiphone.com reports to have obtained parts for the upcoming iPad mini. The parts, labeled in the gallery above, according to the Russian-language website, were from a source who visited the factory in Asia. Notables include the plastic spacer bars, which Apple has traditionally used for 3G and 4G radio equipment, and an Audio jack at the bottom like the new iPhones, iPods, and the nano SIM tray that “broke off during disassembly.”

The LCD displays appear to be of the same ilk as the recent Kindle Fire displays rather than the iPad Mini’s 4:3 display. So, take this with a few with pinches of salt.

The other parts look just like a big iPod.


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Register for MacTech conference in Los Angeles Oct.17-19, we’ll be there!

Before I started doing this blogging thing, I was an Apple IT guy/web developer for some mid-sized creative firms in New York and abroad (three cheers if you ever had to deploy OD/Active Directory integrated environments!).  This month, I will attend my first MacTech Conference where like-minded Apple technology professionals gather to hone their skills and learn best practices for doing what we do (well, did in my case; MacTech didn’t exist when I was doing IT).

MacTech Conference is a three-day, immersive, technical conference specifically designed for Apple developers, IT Pros, and Enterprise. “The whole idea of MacTech Conference is to allow members of the Apple community to meet and exchange ideas,” said Conference Chair and Executive Editor of MacTech Magazine Edward Marczak. “This will be spurred on by presentations from some of the best and well-known experts in the community.”

MacTech Conference will have two separate tracks: one focused on programming / development, and the other on IT/Enterprise and consulting. Sessions will focus on desktop and mobile, as well as OS X and iOS.

Since 9to5Mac is a media sponsor this year, we have some exciting discounts to offer folks who are thinking about making the trip out to L.A. in two weeks: We can get you $100 off PLUS a MacTech subscription worth another $50 by using this link. That’s $899 for the L.A. conference and $295 for the bootcamps. There are also some fun activities planned throughout the three-day event, aside from all of the free meals…


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…and Samsung files suit against Apple over iPhone 5

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As promised last month, Samsung filed suit against Apple this evening for what it perceived to be patent infringements in the iPhone 5.

Samsung Electronics said on Tuesday that it filed a new lawsuit against Apple Inc in a U.S. court, contending the iPhone 5 infringed on Samsung’s patents.

In a statement, Samsung said: “…we have little choice but to take the steps necessary to protect our innovations and intellectual property rights.”

Apple previously won a $1 billion judgment against Samsung from patent infringements, and it plans to add more of Samsung’s newer devices to the list from which it seeks damages. The Samsung’s suit announced today will go to trial sometime in 2014.. this is definitely far from over.

In related news, the U.S. ban on the Galaxy Tab was lifted today. BusinessWeek has more.


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Tim Cook’s apology was a strategic anomaly and opens up an attack vector for Android vendors

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Yes, the Maps thing is still happening. In this week’s Monday note, Jean-Louis Gassée makes the case that most of the $30 billion or 4.5-percent of Apple’s value that has come off of the AAPL stock price is due to the Maps issue (AAPL is recovering today). He might be overstating the matter, but the opposite view is also not true: Farhad Manjoo’s gushing post, entitled “Mapgate Is Over. Apple Won. Customers Won. Google, Not So Much,” about CEO Tim Cook’s apology totally misses the bigger picture.

In a single succinct, sincere, and brilliant note, Tim Cook has put Apple’s Maps fiasco to bed. It was a beautiful thing.

It wasn’t. It was ugly. More importantly—it opens up a serious marketing hole.

Cook issued the apology and offered customers third-party alternatives not only because Maps is not as good as the Google version, but also because it is not going to be any time soon.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Not weeks, not months. As we now know, mapping is a very hard problem to solve that is a long way from being behind Apple. It doesn’t just require money; it requires time, attention, and competence. I am not saying Apple will never get there. I am just saying it won’t get there this year.

Do not get me wrong: For most current and prospective iPhone users, Maps’ quality is not a deal-breaker. This will not affect iPhone sales drastically, if at all (I am unusually in agreement with analysts here).

But it most certainly is a competitive issue—not only for phones but also for tablets.


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Verizon iPhone 5 update eliminates carrier data usage while connected to a Wifi Network

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An update is going to Verizon iPhone 5 owners this evening that resolves an issue where, under certain circumstances, the iPhone 5 may use Verizon cellular data while connected to a Wi-Fi network. We are not sure how much data leaks, or why and if Verizon will offer a refund, but we reached out to the carrier for a statement.

Update: Torod Neptune, spokesperson for Verizon Wireless, provided the following statement:

“Under certain circumstances, iPhone 5 may use Verizon cellular data while the phone is connected to a Wi-Fi network. Apple has a fix that is being delivered to Verizon customers right on their iPhone 5. Verizon Wireless customers will not be charged for any unwarranted cellular data usage.”

Instructions to install the update.

  1. Tap Settings > General > About.
  2. Wait for the following alert to appear:
  3. Tap OK to install the update.
  4. Hold the Sleep/Wake button down until you see “slide to power off”.
  5. Slide to power off.
  6. After the device powers off, hold the Sleep/Wake button to turn your phone back on.

Note: To finish the installation of the update, your iPhone 5 must be turned off and then turned on again.

After your iPhone restarts, tap Settings > General > About, and then scroll down to Carrier and verify “Verizon 13.1” is displayed.

The issue may be a carryover from the Wi-Fi+Cellular feature that was in the betas of iOS 6 but was eliminated in the final version. One reader below mentions the data leak seems to have occurred while the device is asleep.


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Apple no longer calls iOS6 Maps ‘the most beautiful, powerful mapping service ever’

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As noted by iDaily.de, Apple has not only begun recommending competing mapping services but it also removed some superlatives from the Maps page.

All of which may just make this app the most beautiful, powerful mapping service ever.

Changed to:

All in a beautiful vector-based interface that scales and zooms with ease.

One of our readers predicted the call, below:
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Apple’s tight control over its Asian supply chain profiled

In a wide-ranging report on Apple’s Taiwan supply chain, the Mercury News reports on the incredible sway Apple has over the manufacturing markets in Asia. One little part of the story is notable, however:

An Apple engineer called to inquire about TeamChem’s new conductive adhesive technology that, among other things, would allow chips to be mounted directly on an iPhone circuit board, eliminating the need for tiny sockets. This would lower manufacturing costs, increase the speed in which the devices roll off assembly lines and allow them to be even thinner. The adhesive, which has yet to be mass produced, could also be used on flexible circuit boards for future devices with flexible panels.

It is interesting that the suppliers talk in one breath about how Apple will cut them off if any technical information is leaked, but they are leaking technical information to a media outlet in the next sentence.

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Including Maps on the original iPhone was a last-minute decision

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[youtube=http://www.youtube.com/watch?v=KUEiwBZRHs8&feature=relmfu&start=280]

The New York Times lays out an interesting tidbit from the latest on the series of articles from the Maps soap opera: Steve Jobs decided to make a mapping app for the iPhone just weeks before its launch event.

Including a maps app on the first iPhone was not even part of the company’s original plan as the phone’s unveiling approached in January 2007. Just weeks before the event, Mr. Jobs ordered a mapping app to show off the capabilities of the touch-screen device.

Two engineers put together a maps app for the presentation in three weeks, said a former Apple engineer who worked on iPhone software, and who declined to be named because he did not want to speak publicly about his previous employer. The company hastily cut a deal with Google to use its map data.

Google, at the time, and probably still, has the best mapping data. However, choosing the company that bought the Android phone OS startup two years prior might not have been the best long-term decision. Over the past five years, as mapping has increasingly improved and phones have become faster and faster connections, Geo-location is suddenly one of the most important features on a smartphone and having the best data is a big strategic advantage.
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iPhone 5 A6 chip to dynamically up-clock up to 1.3GHz (and downclock too)?

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Interesting video from our friends at TLDToday: If this is not just a Geekbench app glitch, it could indicate why that A6 processor is so 2X fast.

The A6 was clocked at 1.02GHz on Geekbench before the official launch—probably by one of the media reviewers.

[tweet https://twitter.com/nkapoor124/status/251082770074464256]

Update: It appears to downclock below 600MHz too:
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Some iPhones coming off the assembly line with backward volume keys (iPhone 5 version)

Remember this?

Although it isn’t going to change your life, it looks like a few iPhone 4s are coming off the assembly line with reversed volume buttons.  Reader Eric sends us his which he says works like it should if the buttons were reversed.

Fast-forward a year:

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Thanks Donut Bandit!

Those fine folks at Foxconn might have missed this one.

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Intel CEO Paul Otellini: Microsoft Windows 8 OS is being released before it’s fully ready [Update: Intel denies]

This cannot be good.

Intel Corp. (INTC) Chief Executive Officer Paul Otellini told employees in Taiwan that Microsoft Corp.’s Windows 8 operating system is being released before it’s fully ready, a person who attended the company event said. Improvements still need to be made to the software, Otellini told employees at a company meeting in Taipei today,

If anyone should know, it is Otellini. He is also on Google’s Board of Directors, and he might be feeling some of the sting from the ARM-based Windows RT. Still: Ouch.

Many believe Microsoft’s Windows 8 strategy is reactionary and being dictated by the success of the iPad.

Update: Intel denied in a press release this afternoon the statements:

Intel has a long and successful heritage working with Microsoft on the release of Windows platforms, delivering devices that provide exciting experiences, stunning performance, and superior compatibility. Intel fully expects this to continue with Windows 8.

Full PR below:


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Apple nabs Google veteran Sally Cole for Communications Director role

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Apple hired Sally Cole as the Director of Employee Communications last month. Cole comes from cross-town rival Google, where she served as the Director of Internal Communications for almost six years. The Scarsdale native has a B.A. in history from Yale and a J.D./M.B.A. from nearby Stanford University, from which both companies hire liberally.

As someone intimately familiar with Internal Communications at Google, Cole’s experience could prove very valuable at Apple. Apple is rumored to be after Google Maps employees, for instance, where Cole’s Rolodex could prove “fruitful.” Google and Apple previously had a “no-poach” agreement instituted by former Apple CEO Steve Jobs. Clearly, that is no longer the case.


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Apple Marketing SVP comments on iPhone 5 scratches and chips: ‘That is normal’ for aluminum products

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We just received (and verified headers of) an email exchange from a 9to5Mac reader to Senior Vice President of Marketing Phil Schiller, where the Apple executive gave his take on the small amount of scratches and chips that black iPhone 5 users have experienced. Our reader noted his black iPhone 5 saw some “scuffs, scratches and marks” around the band, and he wondered if Apple had any plans to fix or address the issue. Schiller responded:

Any aluminum product may scratch or chip with use, exposing its natural silver color. That is normal.

As found in some durability tests, the black iPhone 5’s back tends to scratch much easier than its glass-backed iPhone 4/4S predecessors. However, the aluminum back obviously stands up to drops much better than glass. When given the option, I would probably take the scratches.

[youtube=http://www.youtube.com/watch?feature=player_embedded&v=OSFKVq36Hgc]

We can also confirm Schiller is up and answering customer emails at 6:13 a.m. PST.

iPhone 5 case makers rejoice! (Thanks, Alex!)

Update: We’ve posted an extremely informative video on Apple’s anodizing process below:
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Eric Schmidt on Google Maps on iOS: ‘We think it would have been better if they had kept ours. But what do I know?’

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Google Chairman Eric Schmidt was in Tokyo last night demonstrating some Google Maps features, and he unsurprisingly spoke about the current iOS Maps debate. Reuters and Bloomberg were both on hand to collect his musings.

“We think it would have been better if they had kept ours. But what do I know?” Schmidt told a small group of reporters in Tokyo. “What [are] were we going to do, force them not to change their mind? It’s their call.”

Bloomberg reported that he commented on the state of the Google Maps iOS app submission thusly:

“We haven’t done anything yet with Google Maps,” Schmidt told reporters in Tokyo today. Apple would “have to approve it. It’s their choice,” Schmidt said, declining to say if the Mountain View, California-based company submitted an application to Apple for sale through its App Store.

We, along with a host of others, reported earlier that the Google Maps iOS app was ready and it was up to Apple to decide what to do. Whether Google goes through the typical developer App Store approval process or it has back channel approval is semantics. The point is the ball is in Apple’s court, which Schmidt confirmed.

Google showed the video below of its new Google Now Search product over a month ago, which is still sitting in the App Store approval gauntlet. Whether that is the typical App Store approval folks or perhaps some more senior strategy folks outside of the typical channels is probably not a hard question to figure out.

However, Schmidt said Google is still ready to partner with Apple: “I’m not doing any predictions. We want them to be our partner. We welcome that. I’m not going to speculate at all what they’re going to do. They can answer that question as they see fit…”

“Apple is the exception, and the Android system is the common model, which is why our market share is so much higher,” Schmidt said, adding that success was often ignored by the media, which he said was “obsessed with Apple’s marketing events and Apple’s branding.”

It would not be a Schmidt press conference without at least one “joke”…


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Adobe announces Photoshop and Premiere Elements 11 with improved UI, tools and more

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Today is a big day for Adobe due to its Edge HTML authoring tools announcement earlier.

We just got word that Adobe will also update its consumer image and video editing tools, Photoshop and Premiere Elements to version 11.

Photoshop Elements gets the following updates:

• A completely refreshed, user-friendly interface featuring the same engine as Adobe Photoshop – the industry standard for digital imaging – includes easily-navigated Quick, Guided and Expert editing modes; one-click options; a helpful Action bar; and big, bold icons to help users get the most from their shots
• Organize photos based on people, places (via Google maps geo-tagging) or events easily and intuitively
• New Guided Edits make pro-level effects like tilt-shift, vignettes and high and low-key easy to create
• New filters – Comic, Graphic Novel and Pen & Ink – inspire creativity by turning photos into stunning illustrations
• Intelligent Photoshop technology makes it easy to extract objects from different photos
• Easily share photos via email, Facebook, YouTube™, Vimeo® and more

Meanwhile, Premiere Elements gets:

• An entirely new and improved user interface including many of the same updates found in Photoshop Elements 11
• Add polish with a wide range of great-looking effects, transitions, themes, titles, disc menus, and professional-level effects and sound
• Give videos Hollywood movie styles with FilmLooks; easily apply slow and fast motion effects; dial-in colors with slider controls; effortlessly integrate blends for seamless transitions; and make adjustments with Quick Presets
• Show off finished creations with integrated video sharing on Vimeo

The apps are $100 each or $150 for the pair, while upgraders will pay $80 each or $120 for the pair.

[Via Adobe]

Videos and press release follows:
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