Apple Books

Yesterday, reports from The Wall Street Journal claimed the United States Justice Department was planning to launch an antitrust case against Apple and the country’s five largest book publishers related to claims of e-book price fixing. The European Commission announced in December that it would begin investigating whether Apple and book publishers “engaged in illegal agreements or practices that would have the object or the effect of restricting competition.” Many believe the probes are a direct result of Steve Jobs’ comments documented in Walter Isaacson’s Steve Jobs biography where the late CEO said: “Amazon screwed it up.”

“We told the publishers, ‘We’ll go to the agency model, where you set the price, and we get our 30 percent, and yes, the customer pays a little more, but that’s what you want anyway… They went to Amazon and said, ‘You’re going to sign an agency contract or we’re not going to give you the books.’ “

Today, new court documents from a request by Apple to throw out a class action case over e-book price fixing revealed Apple’s stance on the issue. PaidContent explained: “Apple argues that its business plan was to sell as many e-books as possible and that it had no incentive to raise prices.” Meanwhile, Apple argued: “Why would Apple offer Amazon’s Kindle app on the iPad.” The company’s comments sidestepped all claims about Apple allegedly conspiring to slow Amazon’s entrance into the tablet market with Kindle Fire:

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Marvel announced today that comic fans around the globe could now launch the iBooks app and buy its classic graphic novels.

The publisher said it “entered a bold new era in digital comics” with the release of iconic Marvel stories and characters on the free iOS e-book application:

“With an iPad, iPhone, or iPod touch, Marvel fans across the world can now purchase over 80 graphic novels with fan-favorite characters like Thor, Captain America, Iron Man, Hulk, Wolverine, Spider-Man and more by launching the iBooks app,” wrote the company on the Marvel Comic News website.

Fanatics can visit the Marvel Graphic Novels section on the iTunes Store to start downloading the graphic novels today. Prices currently range from free to $24.99.

The publisher promises to add more titles to the choice each week for a “truly digital comic book reading experience that customers will never forget.”

Moreover, “New Avengers Vol. 1: Breakout” is available free of charge for a limited time. As of press time, the e-book had a 4.5-star rating. There are also literary-adapted graphic novels available for children (“Wonderful Wizard of Oz“) and adults (“Pride & Prejudice“) alike, including a pre-order option for “Marvels.”

It is worth noting that the Walt Disney Company bought Marvel Entertainment in 2009 for over $4 billion. Apple’s late cofounder and CEO Steve Jobs was a Disney shareholder and served on its board of directors until August 2011.

A complete list of Marvel’s iBooks offerings is available below.

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Apple began its full assault on education when it launched the iPad a few years ago. The iPad offers students apps and books that are used in the classroom to help students raise their test scores. While it is still on the way to seeing a larger adoption, Apple also introduced iBooks in January to help more in education, but how effective is the iPad in student learning?

To put some numbers behind the education work Apple is doing, The Loop profiled a report based off a study done throughout a Maine school district that indicated the iPad is improving kindergartner’s literacy scores.

The school district in Auburn, Maine assigned 16 iPads to a classroom of 16 kindergartens over a 9-week period. A total of 236 students were given literacy test before the 9-week testing period for the iPad began. Over the 9 week period, 129 students were taught using an iPad, while 137 students were taught the old fashion way. The school district found that students using an iPad out-performed students not using an iPad in every literacy test by a significant margin.

Principal Sue Dorris told how the iPad benefited the kindergartners in her school, “We are seeing high levels of student motivation, engagement and learning in the iPad classrooms.” Ms. Dorris also told of how they use apps to specifically target a child’s needs, “The apps, which teach and reinforce fundamental literacy concepts and skills, are engaging, interactive and provide children with immediate feedback. What’s more, teachers can customize apps to match the instructional needs of each child, so students are able to learn successfully at their own level and pace.”

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Less than a month after Apple introduced its free “iBooks Author” e-book publishing platform, interactive iPad textbook startup Inkling introduced its own publishing platform called “Habitat.” Founder and CEO Matt MacInnis, who also happens to be a former senior manager of international education markets and Asia education marketing at Apple, made the announcement today in New York at the “Tools of Change for Publishing” conference.

Inkling dubbed Habitat the “First-Ever Digital Printing Press for Professionals,” and suggested the company hopes to offer a more comprehensive solution to professionals than Apple’s iBooks Author platform. In its press release, Inkling runs down some of habitat’s features: standards-based content including “guided tours, 3-D exhibits, interactive quizzes, and high definition video,” and single-click cross-platform publishing, cloud storage for collaboration, object-oriented content, and “Infinite revision management” to backup every change to your project.  The platform also has an “automated error reporting” feature to scan published content for broken links, and other issues with content…

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Apple just updated its End User License Agreement for the iBooks Author application, and the changes clearly outline the Cupertino, Calif.-based Company only requires .iBooks formatted products created in iBooks Author to sell through the iBookstore.

With that said, Apple aims to sell the packaged format without claiming the content nor restricting where else authors can distribute the content.

iBooks Author released alongside iBooks Textbook last month and controversy immediately brewed over its terms and conditions, which many claimed infringed upon software rights and imposed unjust requirements…

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Jumsoft has just released Book Palette 1.0 on the Mac App Store– a collection of templates and themes for Apple’s recently released iBooks Author platform. The first release of many to come includes 10 templates from business to cookbooks that all include customizable layouts, covers, chapter pages, tables of contents, glossary pages, and everything included in the iBooks author app. It looks like Apple isn’t going to have an issue with developers selling additional add-on content for iBooks Author through the Mac App Store.

Although Jumsoft has designed the templates to be ready to go with the default designs and layouts, they explained just how customizable they are:

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From 9to5Toys.com:

Today only, until 7 pm ET, Best Buy takes 20% off iTunes eGift Cards, as listed below. At up to $20 off and no shipping, each is tied with our mention from four weeks ago and at or near the lowest price we’ve ever seen. Sales tax is added where applicable. The gift cards will be emailed for redemption so those overseas with US iTunes accounts can take part.

• $15 iTunes eGift Card for $12
• $25 iTunes eGift Card  for $20
• $50 iTunes eGift Card for $40
• $100 iTunes eGift Card for $80

iTunes credit can be used for Mac Software, iOS Software, Games, iBooks, music, movies or just about anything besides hardware.

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Following Apple’s big push into education with the announcement of the new “iBooks 2.0” and “iBooks Author” platform, new reports claim 27 German textbook publishers are banding together to combat Apple with a digital textbook platform of their own. The platform will launch in time for the 2012 to 2013 school year.

According to a report from German language publication Boersenblatt.net (via eBookNewser), the unspecified German textbook publishers will unveil the new platform in Hannover during the Didacta Education Trade Fair from Feb. 14 to Feb. 18. The report seems to claim the platform is backed and developed in conjunction with the Educational Media Association. There is not a ton of details, but the reports claimed the platform would be completely open and available to all vendors and publishers, along with being supported on all devices and operating systems. According to eBookNewser: “There’s going to be both online and offline modes, and teachers and students will be able to purchase eBooks from different publishers and manage them on a shelf.”

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According to Global Equities Research (via AllThingsD), the new inexpensive digital textbooks Apple launched last Thursday at the Guggenheim Museum in New York City was downloaded over 350,000 times in just three days. iBooks Author, a new free of charge Mac tool to author iBooks Textbooks, saw 90,000 downloads in the same period. This data is not official and is derived from the investment firm’s proprietary tracking system that monitors Apple’s iBook sales.

Global Equities Research’s Trip Chowdhry said the numbers could be deciphered as “a recipe for Apple’s success in the textbook industry.” Apple’s new digital textbooks are priced at $14.99 or less and are available from several launch partners, including Pearson, McGraw Hill, Houghton Mifflin Harcourt and DK Publishing.

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Following Apple’s big education announcements yesterday with the introduction of iBooks 2.0, iBooks Author, and the iTunes U iOS app, the CEO of publisher McGraw-Hill Terry McGraw —one of Apple’s partners bringing textbooks to the iBookstore— sat down with All Things D to discuss the new partnership. When asked how long his company has been in talks with Apple, McGraw discussed meeting with Jobs:

Sitting and listening to all of this, I wish Steve Jobs was here. I was with him in June this past year, and we were talking about some of the benchmarks, and some of the things that we were trying to do together. He should be here. He probably is [gesturing up and around]. This was his vision, this was his idea, and it all had to do with the iPad.

We already learned in Walter Isaacson’s “Steve Jobs” biography that Jobs had his “sights set on textbooks as the next business he wanted to transform.” According to the book, Jobs’ “idea was to hire great textbook writers to create digital versions” for the iPad. We also knew he held meetings with major publishers, but we now know he was still working on the textbook projects until at least June.

All Things D also asked McGraw about the possibility of bringing similar content to Google’s platforms. McGraw avoided answering the question directly:

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Watch the full stream here or get it on iTunes.

Check out our full coverage of Apple’s education event and additional assets:

ARTICLE – Liveblog: Apple’s education-focuse media event in NYC
ARTICLE – Update on business metrics from Apple’s education event
ARTICLE – Apple releases iBooks 2, a brand new textbook experience for iPad
ARTICLE – Apple to price new iBook textbooks at $14.99 or less
ARTICLE – Apple announces iBooks Author, free Mac app for authoring textbooks
ARTICLE – Apple launches iTunes U, free iOS app for educators to take courses anywhere
ARTICLE – Apple releases iTunes 10.5.3 with support for textbook syncing to iPad
ARTICLE – Heartwarming clip of teachers and students Apple played at the presser
ARTICLE – An overview of publishing and distribution for iBooks Author
VIDEO – Gallery of elements that can be used for interactive iBooks
VIDEO – The iBooks Textbooks promo
PR – Apple reinvents textbooks with iBooks 2 for iPad
PR – Apple unveils all-new iTunes U app for iPad, iPhone & iPod touch
SUPPORT – iBooks Author: Best practices for using 3D models
SUPPORT – iBooks Author: Use iPad-safe fonts when authoring books
SUPPORT – iBooks Author – How to make your iBooks accessible
SUPPORT – iBooks Author – Add video to your iBooks
SUPPORT – iBooks Author – Publishing and distribution FAQ
CHANGELOG – iTunes 10.5.3 for Mac
CHANGELOG – iTunes 10.5.3 for Windows (64 bit)
APP STORE – iBooks Textbooks section in iTunes
APP STORE – iTunes U for iPhone, iPod touch and iPad
APP STORE – iBooks 2 for iPhone, iPod touch and iPad
APP STORE – iBooks Author for Mac
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image via the Verge

NOTE: The full coverage is right after the break.

McGraw Hill CEO Terry ..wait for it.. McGraw is in attendance.

10:00am: Schiller time! “We’re proud to help students learn”…and “Students are being introducd to the iPad”

10:03: “In general Education is in the dark ages”

10:05: 20,000 EDU apps on iPad. Many more in iBookstore

10:07: 1.5M iPads used in Education.

10:08: “Reinventing Textbooks”

10:09: How do textbooks measure up? Content amazing but portability and durability are bad.

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From 9to5Toys.com

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Update: 20% discount is over

Best Buy offers Digital Delivery of iTunes Gift cards for 20 percent off across the board.  Sizes range from $15, $25, $50 and $100 that are marked down to $12, $20, $40 and $80.  These cards can be used toward music, movies, TV, books, apps and more.  This might be particularly interesting to our overseas readers who use the United States iTunes store.

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Following multiple reports claiming that Apple is holding an event later this month to discuss new media-related services, Clayton Morris shared some tidbits that he has heard from sources. First, Morris claims he heard about the event in September 2011 and the event was originally scheduled for late 2011. Morris said the event has been long in the making and the announcements were close to Apple Co-founder Steve Jobs. Morris again affirmed that we will not be seeing hardware at the event and he expects two “large projects” relating to education to be announced.

We have independently heard that the iTunes team is on “lockdown mode” ahead of the announcements, which have been delayed before as also reported by Morris. This affirms that whatever Apple announces will be connected to iTunes in some fashion. Keep in mind the iTunes team runs the actual iTunes Store, the App Store, and the iBookstore.

Update: MacRumors reported that Apple has filmed promotional interviews with executives from the textbook publishing industry, possibly affirming that this upcoming event will focus on digital textbooks. They noted that while these interviews have indeed been worked on, there is no confirmation that they relate to this upcoming event.

Update 2: Goodereader claimed that Apple will be launching an iTunes self-publishing service with the EPUB format…
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Walter Isaacson signing books in Times Square | Photo: Tanner Curtis

We noted last week that Walter Isaacson’s Steve Jobs biography published by Simon & Schuster became Amazon’s best-selling book of 2011, but that included just sales of the dead trees version. Print sales do not, however, paint an accurate picture because Kindle e-books are now outselling hardcover and paperback editions combined, prompting Amazon to include Kindle books into the rankings.

The company this morning issued a press release stating that the biography of Apple’s late co-founder broke all records to become the best-selling book of 2011 – just 50 days following the October 23 release. It’s not just Amazon, the book also topped Customer Favorites chart on Amazon and is #2 on Audible.

The exclusive biography is also a top-seller in the Non-fiction category on Apple’s iBookstore, where it can be yours for fifteen bucks. It’s also available as a digital download from the Kindle store. It did not fare as well on Barnes and Noble however, only garnering a #34 ranking of NookBooks. Go past the fold for Amazon’s list of Top 10 best-selling books overall.

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Best Buy has had $100 iTunes gift cards (both online and physical) for $80 since Black Friday but they’ve just opened up $50 gift cards for $40.  iTunes gift cards make great gifts and can be used on Music, Videos, iBooks, iOS Apps  and Mac Apps.If you buy two, you can additional $10 Best Buy Gift Card free if you pick them up in store.

Check out other holiday deals on Apple products here and on 9to5Toys.com
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We pondered how best to get our hands on the Steve Jobs Bio that was released last night at midnight. I ended up getting it on Kindle (and hardcover soon) while others at 9to5Mac got it at the iBookstore and/or via local hardcover outlets. We were wondering what the breakdown was for our audience…

Obviously, the book is beyond popular as the #1 Kindle eBook as well as hardcover and Audiobook currently.

Hows the reading going? I passed out at around page 400 last night. Anyone finish? Skip to the last chapter?

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We’re getting reports that the Steve Jobs bio is hitting Amazon Kindle early and we’re just hearing that it has hit the iBookstore as well (it has been hitting at midnight the world over but looks to have gone a bit early because of Amazon’s jumping the gun).

Apple also offers an Isaacson Jobs-Einstein-Franklin three pack for $47 and and Audiobook version of Steve Jobs narrated by Dylan Baker over 25 hours ($30).

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As it passes into Monday in Australia and across the World, the Steve Jobs bio is hitting the iBookstore (full shot below). It is still a $16.99 pre-order in the US but should become available at midnight tonight. It also hasn’t begun shipping in hardcover form from Amazon $17.88, but the Kindle downloads should be available at about the same time. We saw that some bookstores had begun stocking them prematurely yesterday and readers have been sending in lots of scanned pages since then (thanks).

Thanks Dean!

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From 9to5Toys.com:

Ending this weekend, Best Buy takes 15% off all Apple iTunes Gift Cards. With free shipping, that’s the best deal we could find on these cards and the first time we’ve seen them discounted since June, when Target took 20% off in-store only. After the discount, a…

$15 gift card costs $12.75.

$50 gift card costs $42.50.

$100 gift card costs $85, among others (3 pack of $10 for $25).

They’re good for music, videos, iBooks and iOS/Mac app purchases.

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During their earnings call happening right now, Apple has just announced that 180 million e-books have been downloaded from the iBookstore. That’s a big number!