Apple Books

9to5Mac has learned that Apple’s iTunes chief Eddy Cue has been promoted to Senior Vice President of Internet Software and Services, reporting directly to Tim Cook, the CEO of Apple. Cue, 47, will also serve on Apple’s executive management team. The change has been communicated internally via Tim Cook’s email message to employees, enclosed below. Also, Apple’s PR beat Cue, whose LinkedIn profile still lists his old role, by updating his public bio page on the company’s site to reflect the change.

Interestingly, Cue is now responsible for Apple’s iAd division which has been struggling since its promising launch in the summer of 2010, culminating with the resignation of Apple’s former vice president of mobile advertising Andy Miller earlier this month. In fact, Eddy Cue is now in control of Apple’s entire cloud-based operation that encompass the iTunes Store, App Store, iBookstore and iCloud services, the CEO wrote in his email message. Here’s Cook’s email to troops:

Team, It is my pleasure to announce the promotion of Eddy Cue to Senior Vice President of Internet Software and Services. Eddy will report to me and will serve on Apple’s executive management team.

Eddy oversees Apple’s industry-leading content stores including the iTunes Store, the revolutionary App Store and the iBookstore, as well as iAd and Apple’s innovative iCloud services.

He is a 22-year Apple veteran and leads a large organization of amazing people. He played a major role in creating the Apple online store in 1998, the iTunes Music Store in 2003 and the App Store in 2008.

Apple is a company and culture unlike any other in the world and leaders like Eddy get that. Apple is in their blood. Eddy and the entire executive management team are dedicated to making the best products in the world that delight our customers and make our employees incredibly proud of what they do.

Please join me in congratulating Eddy on this significant and well-deserved promotion. I have worked with Eddy for many years and look forward to working with him even closer in the future.

Tim

Fast Company last year ranked Cue the second most creative person in their annual list of creatives. They wrote:

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The official Steve Jobs biography by Walter Isaacson, which is now set for the November 21 release, has been available for pre-order on Amazon for a while and Apple’s iBooks store also had an entry and meta data in place, but without a price and sporting the old cover, depicted below. A tipster told us (thanks, Roshan Z.) that iTunes now lists the book for pre-order for $17 (or 13 quid, above), also featuring the new cover by Albert Watson and the official description from publisher Simon & Schuster, as evident in the updated iTunes listing on the web.

Interesting that Amazon has also updated the blurb, but they still show wrong publication date (the original release date of March 6, 2012) and incorrect tittle, “Steve Jobs: A Biography” as opposed to just “Steve Jobs” (the original, rather painful title, was “iSteve: The Book of Jobs”). The online retailer has a $19.50 price tag for the hardcover, which makes it a much better deal for those preferring a dead tree version – $2.50 more compared to the digital download over at the  iBooks store. iTunes already has nine “reviews” from fans eagerly awaiting this high-profile release. Also find two screenshot for the iPhone below the fold.

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Lake Minneloa, a school in Central Florida, is outfitting its students with over half a million dollars worth of iPads. Every student will be able to use their iPad at school and take it home with them for ‘homework’ at night (KIDS THESE DAYS!*shakes fist*)..

The school says this is an effort to save money on text books and bring a new type of learning to students.

The final cost was $700,000 dollars, which brought the school 1,750 iPads (which means they are getting a healthy discount at $400 each). Why isn’t every school doing this? (Schools in El Paso are as well)

“Students learn differently now because of the technology,” said Kathy Halbig, innovative learning manager for the Lake school district who is overseeing the project. “Students are used to having multiple sources and being able to have more social collaboration in their learning process rather than just doing it sitting quietly and reading.”

via Orlando Sentinel
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