Skip to main content

Apple event

See All Stories

iMazing 3 gives you full control of your iPhone, with a 20% discount

iMazing started life as a more powerful and flexible alternative to iTunes, but has since grown into a comprehensive desktop solution for managing Apple mobile devices across personal, educational, and professional contexts. Just in time for the iPhone 17, iMazing is offering readers a limited 20% discount on all licenses with the code: 9to5mac-20off.

While the app was originally designed for consumers, the addition of new features in recent versions has attracted business and enterprise users — from casual to expert SysAdmins, IT and fleet managers — for tasks as diverse as photo exports, WhatsApp backups, Time Machine-style backup snapshots, and much more.

Expand Expanding Close

iPhone 17 is here: Apple event live blog and news hub

Apple is set to announce the iPhone 17, Apple Watch Series 11, and more today as part of its “Awe dropping” special event. I’m in Steve Jobs Theater at Apple Park for the festivities, so head below for full live coverage of everything Apple announces today.


This special event coverage is brought to you by iMazing — the world’s favorite iPhone management suite on Mac and PC. Fully compatible with iOS 26 and ready for the iPhone 17 lineup. Test-drive it today, and claim a 30% discount if you choose to subscribe.

Expand Expanding Close

Expect the iPhone 17 event to avoid Apple Intelligence promises

Apple event won't promise upcoming Apple Intelligence features

It’s finally the day of the Apple event, and everyone is eagerly awaiting the official launch of the iPhone 17 lineup. 9to5Mac readers are mostly power users, so it’s no surprise that the thing you’re most looking forward to is the unveiling of the iPhone 17 Pro Max – though there is also substantial interest in the all-new iPhone 17 Air.

While we’re expecting a fairly packed event, there’s likely to be one significant difference from last year’s iPhone 16 launch: a conspicuous absence of Apple intelligence promises …

Expand Expanding Close

iPhone 16 is here: Apple event live blog and news hub

iPhone 16 event

9to5Mac is brought to you by iMazing 3: The world’s most trusted tool to manage Apple devices and transfer data from a Mac or PC. Try it now.


The iPhone 16 is coming! Apple will announce its latest flagship iPhone 16, Apple Watch Series 10, new AirPods, and more during today’s “It’s Glowtime” special event. I’ll be covering it all day for 9to5Mac. Head below for all of the latest news and commentary from today’s event.

Expand Expanding Close

iPhone 16 ‘It’s Glowtime’ event hints at major Apple Intelligence focus

Apple ‘It’s Glowtime’ event logo

Apple has officially confirmed its iPhone 16 event for Monday, September 9. The ‘It’s Glowtime’ event also came with a revealing press invite and animation. While some invites carry minimal secret meaning, this latest release is giving strong Apple Intelligence vibes. Here’s why.

Expand Expanding Close

Here’s everything Apple announced at its iPad-focused ‘Let loose’ event

let loose apple event shot on iphone

Today Apple held its ‘Let loose’ event, where over the span of 38 minutes the company debuted its latest and most advanced iPad hardware yet. There were some software surprises sprinkled in too.

In the market for a new iPad? Just curious to see what new products Apple announced? Here’s everything that was shared at the event.

Expand Expanding Close

Apple’s ‘Let Loose’ event was shot on iPhone and edited on Mac… and iPad

let loose apple event shot on iphone

Apple on Tuesday held its special “Let Loose” event at which the company introduced the new M2 iPad Air and M4 iPad Pro. Interestingly, at the end of the event, Apple confirmed that it was entirely recorded on the iPhone (potentially on the iPhone 15 Pro). But the most intriguing part is that the company also says it was “edited on Mac… and iPad.”

Expand Expanding Close

Apple event news hub and live blog: New iPads are here!

Apple Let Loose Event Dark Lead Image

9to5Mac is brought to you by iMazing 3: The world’s most trusted tool to manage Apple devices and transfer data from a Mac or PC. Download iMazing 3 for free and try it out today!

Today’s the day that Apple will update the iPad lineup for the first time in over a year. Today’s special Apple event, dubbed “Let loose,” will include new iPad Air, iPad Pro, Magic Keyboard, and Apple Pencil announcements. Head below to follow along with everything in real-time.

Expand Expanding Close

Here’s everything to expect from Apple’s iPad-focused ‘Let loose’ event

Apple Let Loose Event Dark Lead Image

The first Apple event of 2024 is almost here. Set for May 7, the “Let loose” event is expected to focus entirely on the iPad. This should come as no surprise, considering the device was Apple’s only major product line to not receive any hardware updates in the entirety of 2023. iPad sales, as a result, keep dropping. But Apple is prepared to reverse that trend with its May 7 lineup.

Here is a roundup of everything you can expect to see when the event arrives.

Expand Expanding Close