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Depth, breadth and music knowledge will be key to the success of Apple Music, say Eddy Cue & Jimmy Iovine

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In an interview with The Loop, Apple SVP Eddy Cue and Beats founder Jimmy Iovine said that depth, breadth and musical knowledge would allow Apple Music to succeed in a market where all streaming services offer access to the same 30M songs.

“One of the things we wanted with Apple Music was depth, said Cue. “We wanted you to be immersed in it when you started using it.”

Iovine pointed out that playlists generated by algorithms tended to be predictable, while those curated by people with deep knowledge of the music industry could make surprising connections – using Bruce Springsteen as an example.

[With an algorithm, you can] pretty much guess what’s going to be played. Bob Seger, John Mellencamp, and Tom Petty are always popular choices.

What freaked me out is that Apple Music played ‘Paint It Black,’ which I happen to know is one of Springsteen’s favorite Stones songs.

Iovine said that most algorithms stuck to one genre and era, while human DJs could mix things up because “the DJ is in the middle, explaining how it works.” This, said Cue, generated greater breadth, and you could find a hip-hop track following a rock one … 
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The reviews are in: Apple Music is ‘deep, overwhelming, exciting…’

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Apple Music makes its debut in a few short hours/minutes/seconds and if you want to spend that time reading about what early reviewers thought (after migrating your playlists), we’ve got a list of Apple’s selected journalists who’ve played with the app and listened to the music with a few choice words:
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As Apple Watch hits seven more countries, more coming on 17 July – inc Netherlands, Sweden & Thailand

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The Apple Watch, originally launched in nine countries, hits seven more today – with a further rollout on July 17th. Apple has so far added the July 17th date to its websites in the Netherlands, Sweden and Thailand.

The countries going live today include Italy, Mexico, Singapore, South Korea, Spain, Switzerland and Taiwan … 
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Apple joins Confederate flag boycott, removes apps that use flag in offensive or mean-spirited ways [U: Statement]

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after

[Update: Apple has confirmed the policy with us. Statement below.]

[Update #2: Reports are now surfacing that Apple is now reinstating some apps with the Confederate flag to the App Store. The company is working with developers who use the Confederate flag, but not in a mean-spirited manner.]

[Update #3: TouchArcade specifies that affected games are able to change their app icons and App Store screenshots to avoid removal.]

A couple of days after Zac Hall called for Apple to join large retailers like Walmart, Target, Sears, Amazon and eBay in withdrawing from selling items featuring the Confederate flag, Apple appears to be working on doing just that.

Touch Arcade noticed that many Civil War games like Ultimate General: Gettysburg and the Hunted Cow series have all disappeared. An App Store search for ‘Confederate’ on Tuesday found plenty of games featuring the flag, while the same search today appears to show only apps dealing with the history (such as the reference work shown) above. All of the games shown in Tuesday’s search (below) have been removed from the App Store … 
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Report: 20,000 indies likely on board Apple Music as Beggars Group & Merlin sign up (hello Adele?)

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Apple’s decision to reverse course and pay royalties to artists during the three-month free trial of Apple Music appears to have persuaded indie labels to sign up to the service. Billboard reports that Beggars Group – which owns 4AD, XL, Matador and Rough Trade – has signed, and Merlin, which represents 20,000 indie labels and distributors, has recommended the deal to its members.

Apple Music, the hardware giant’s soon-to-launch streaming service, has landed an eleventh-hour coup, striking deals with the independents’ digital rights organization Merlin and with Martin Mills’ indie powerhouse Beggars Group, sources tell Billboard.

The biggest name represented by Merlin is Adele. While most of Merlin’s members are likely to sign following the company’s endorsement, Adele of course has the clout to make her own decision, so it’s not yet certain that she will come on board … 
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Long-time iTunes holdouts Metallica “feel very safe” with Apple Music from “the coolest company in the world”

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Metallica haven’t always been the greatest fans of Apple’s music, criticizing iTunes’ track-based sales model as “contributing to the demise of the album format” and only allowing the band’s music to be sold on the service in 2006 – some three years after its launch. iTunes sales outside the U.S. didn’t happen until 2008.

But while Taylor SwiftAnton Newcombe and others have been attacking Apple Music (something which may or may not now be resolved), Metallica drummer Lars Ulrich has been singing the praises of the new service, reports the NY Post.

Speaking at Cannes Lions, drummer Ulrich said he and his Metallica bandmates were excited about the launch of Apple Music’s streaming service. “I think that Apple is just about the coolest company in the world. I am a huge supporter of Apple and all their products, and I have been fortunate enough to meet most of the people there, a lot of the people who make key decisions, and I feel very safe with them,” Ulrich said.

Ulrich said that the band had good relationships with the Apple team, including Tim Cook and Jimmy Iovine … 
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Apple Music free trial saga may not be over as Apple likely won’t pay full royalties during trial

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Just as we thought Apple’s u-turn would put an end to the controversy over its original intention to pay artists nothing during the free trial of Apple Music, a statement to the WSJ suggests that there is still time for the saga to turn into a PR nightmare.

While everyone assumed Apple would now be paying artists and publishers the 71.5% royalty rate from day one, it appears the actual amount paid during the free trial will be lower.

Apple declined to say how much it plans to pay during the trial period, though it said the rate will increase once customers start paying for subscriptions.

Eddy Cue’s tweets in response to Taylor Swift’s open letter said only that Apple “will pay artist for streaming” and “will always make sure artists are paid,” stopping short of promising to pay the full royalty rate from day one … 
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Opinion: Seven reasons I think Apple may become a bank within the next five years

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I first speculated that Apple might one day become a bank almost a year before the launch of Apple Pay. What triggered that thought was the use of Touch ID for iTunes purchases and the depth of security involved in the secure enclave used by Apple’s fingerprint system. It was clear even then that Apple had big ambitions in the mobile payment field.

Now that Apple Pay has launched, and already proven a big success, I think the argument for Apple to make the move are even stronger. So here are seven reasons I think Apple may become a bank within the next five years … 
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Report: Apple already working on putting a virtual Home button into the iPhone screen

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Concept image: Martin Hajek for Computer Bild

The idea of replacing the iPhone’s physical Home button with a pure touch one embedded in the display has been around for quite a while now, but a report from the variably reliable DigiTimes claims that Apple is already working on the technology.

Apple is internally developing touch and display driver integration (TDDI) single-chip solutions for its iPhones, according to sources in Taiwan’s IC design industry.

The TDDI single-chip solutions will also come with integrated fingerprint sensors, said the sources. The integrated design would fit into future iPhone designs – models with ultra-thin and ultra-narrow displays, and with a whole plane design eliminating the Home button.

While the report doesn’t specifically reference embedding the home button into the display itself, referring only to ‘a whole plane design,’ this would seem to be what the report hints at …
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Brian Jonestown Massacre frontman rants at Apple Music free trial, says pressured by Apple [Updated]

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Update: As we suspected, this appears to be a misunderstanding on Newcombe’s part. An Apple spokesperson told Rolling Stone that it is not threatening to remove music from its iTunes store if artists don’t agree to it’s streaming terms.

Anton Newcombe, frontman for Brian Jonestown Massacre, has posted a series of tweets attacking the fact that Apple is paying nothing to artists for streaming their music on Apple Music during the three-month free trial. His tweets claim that Apple told him that his music would be pulled from iTunes if he didn’t agree to the company’s terms for the streaming service.

[tweet https://twitter.com/antonnewcombe/status/611124094227087360 align=’center’]

The fact that Newcombe references a fake Twitter account in one of the tweets suggests that he may not have done due diligence on whatever was actually said to him. A misunderstanding may be more likely than a genuine threat to remove music from iTunes – especially as we already know that Apple won’t be streaming the entire iTunes library.

However, his comments that “the biggest company on earth wants to use my work to make money for 3 months and pay me nothing” andApple has more cash reserves than all of these nations yet they want to use my work for free” do reflect views expressed elsewhere in the music industry … 
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Latest Slice estimates put U.S. Apple Watch sales at 2.8M as IHS analysis says $49 band costs Apple $2

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Slice Intelligence, which tracks online orders by scanning the email inboxes of more than 2M panel members, estimates that Apple has sold 2.79M Apple Watches in the USA, reports Reuters. The estimate does not include sales in the United Kingdom, Australia, Canada, China, France, Germany, Hong Kong or Japan.

Slice last month reported that around 1.5M U.S. orders were placed on the first day of pre-orders, with sales tailing off rapidly after this. KGI is estimating worldwide sales of 5-6M Watches in Q3, 20-30% down on earlier estimates.

Sales are likely to be boosted by the availability of in-store pickup as of this week, with global sales set to grow significantly following a launch in a second wave of countries later this month. Apple has not released any numbers, simply saying that it was “thrilled” by the popularity of the Watch … 
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Apple considered Uber for same-day delivery service, may have pulled out over insurance concerns

Apple considered but ultimately rejected Uber for the same-day delivery service it piloted in May and expanded earlier this month for its online store, reports the WSJ.

In recent months, Uber lost out on the opportunity to make deliveries in some cities for Apple Inc. and Starbucks Corp. , which discussed tie-ups with Uber but then made deals with startup courier service Postmates, according to people familiar with the discussions.

One possible explanation for the decision not to use Uber may be found in a comment by another online retailer, Gilt Groupe, which says it rejected Uber because the company “was unable to insure high-priced items.”

Apple’s same-day option offers delivery within four hours for a $19 courier fee, but only for certain items and within a very small number of zip codes.

Postmates appears to be the main or sole courier company being used for the service, but Apple’s offer does not extend to all areas covered by the delivery company. If you live within a Postmates area but Apple does not currently offer same-day delivery, it may be worth trying to order the product through the Postmates app.

Apple Music passes on >70% of subscription payments to labels, but pays nothing during free trial

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Suggestions that Apple will pay music owners just 58% of subscription payments for its Apple Music service are not true, says the company. Robert Kondrk, the Apple VP who has been working with Eddy Cue on negotiating deals with music labels, says that company actually pays a little more than the industry-standard 70% figure.

In the U.S., Apple will pay music owners 71.5 percent of Apple Music’s subscription revenue. Outside the U.S., the number will fluctuate, but will average around 73 percent, he told Re/code in an interview. Executives at labels Apple is working with confirmed the figures.

The 58% number doing the rounds earlier this month appears to be based on a misunderstanding: that’s the usual cut for the label, which owns the recording; the publisher, which owns the rights to the song itself, gets a 12% cut. Add the two together, and you get the 70% number that is standard for streaming music services.

But the most interesting revelation to me was that Apple is not paying music labels a single cent for tracks streamed during the three-month free trial period … 
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Apple releases new PowerBeats2 Wireless headphone colors aimed at Apple Watch Sport users

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image credit: Ben Thomas

Apple quietly updated its Powerbeats2 headphones to match Apple Watch Sport colors this week signalling a new move to focus audio accessories to the Apple Watch ecosystem. The new colors, which match the Apple Watch Sport Band colors of Blue, Black, Green, Pink and (updated) White, are available in Apple Stores but haven’t arrived at other retail locations yet.

The Apple Watch can store and play 2GB of music without a tethered iPhone wirelessly via Bluetooth 4 and with watchOS 2 will get access to many more audio applications. It wouldn’t be out of character for Apple to release over the ear Beats headphones in matching colors or even PowerBeats Wireless to match the more expensive stainless steel Apple Watch.

The new Powerbeats2 headphones will of course work with all Apple and other Bluetooth 4 devices even though they appear to be focused on the growing Apple Watch market.

Apple Powerbeats2 Wireless earphones still come in their original, dare I say, dated colors for $199 ($189 Amazon, $169 Best Buy or $160 Ebay) but the original White version has been moved from the old lineup the the new lineup. Original urBeats wired headphones can be found for as little as $45 via 9to5Toys.com

(Via Benjamin Thomas)
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Apple SVP Retail/Online Angela Ahrendts opens stunning Upper East Side Apple Store [Gallery]

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[tweet https://twitter.com/angelaahrendts/status/609827140612132864 align=’center’]

As previously reported, the Upper East Side New York Apple Store opened today and Apple’s head of retail was on hand for the occasion.  Angela Ahrendts tweeted from the event (above) and took photos with visitors (below). The store is at  940 Madison Avenue on the corner of 74th St, a block from Central Park.

We noted previously that the almost 100-year old building that Apple restored used to be a bank which included a vault that Apple turned into a VIP room for Apple Watch Edition try ons. The VIP space includes a large TV/Display, couches and other niceties (more images below).

https://instagram.com/p/33w5KuApm2/

In addition, the decor and showcasing is unique to this location with a new kind of recessed showcase, large chandeliers and black and white artwork.

The new store will help alleviate some of the traffic that the Fifth Avenue Store loses while it relocates to the smaller FAO Schwarz location for upgrades. Not everyone is happy with the store opening. Local residents have complained that it will bring throngs of shoppers to this somewhat quiet (by Manhattan standards) upscale neighborhood. Apple has promised to open later and close earlier than other nearby stores in order to appease the neighbors.

[tweet https://twitter.com/kledaras/status/609717365086003200 align=’center’]

Many more images below:
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Opinion: Will the launch of Apple Music mark the beginning of the end for Spotify?

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Spotify is almost synonymous with streaming music. It may not quite have managed the Google trick of becoming a verb, but it’s pretty much the default way to stream music.

Spotify has 75M active users and, despite doubts in many quarters about its ability to convert free users to paid subscribers, it has succeeded there too. The company announced this week that it now has more than 20M paid subscribers, half of them added in the past 12 months, at a rate of one every three seconds.

It seems hard to imagine that any new entrant into the market, even one with Apple’s clout, could steal its crown. And yet early market leaders often look unassailable – until they are left behind. Look at Nokia or BlackBerry. I wondered back in February whether Apple could decimate the competition, and now the company has thrown the wraps off Apple Music, I think it’s time to revisit the question …


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Grab $50 iTunes gift cards for $40 at Ebay using Paypal

From 9to5Toys:

Update: The Coupon code is no longer valid but iTunes gift cards are still 20% off using this link

Grab 2 $50 iTunes Gift cards for $40/each (already a good deal) delivered free via mail. Then apply CFATHERS10 at checkout to knock off another $10 – bringing the total to $70 for $100 worth of iTunes Gift Cards. These are great gifts for Dads or is good for 30% off Apple Music, Videos, Mac/iOS Apps, Games, Books or anything sold at the iTunes and App Stores.

More great gift cards deals including $10 off $50 at Ebay here.

Note this is for mail delivery, not email. Payments via Paypal good in US only.

Tim Cook responded to Apple Store staff complaints about bag check policy, asking execs “Is this true?”

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Papers from a failed class action suit by Apple Store staff reveal that at least two retail employees complained directly to CEO Tim Cook about the policy of subjecting them to anti-theft bag checks before they left the store. Tim Cook forwarded the complaints to senior retail and HR executives, asking “Is this true?” … 
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Opinion: Does watchOS 2 make it time for ‘first-generation refuseniks’ to jump on board?

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I described my own journey with the Apple Watch, from smartwatch skeptic to daily user, in a four-part diary (parts one, two, three and four). My uncertainty was less to do with the specifics of the Apple Watch and more to do with whether there was a role in my life for any kind of smartwatch.

But there are those who have been holding off for another reason: they steer clear of first-generation Apple products of all kinds. Their thinking is that the 1st-gen model tends to have a bunch of glitches, with the 2nd-gen product not just getting those worked out but also adding significantly to the functionality too.

This is a perfectly reasonable viewpoint, with significant historical evidence behind it – from the original Macintosh onward (one could even say from the Apple I). But with Apple having added a whole bunch of functionality to the existing Watch via watchOS 2, has the company managed to give the first-gen refuseniks enough reason to reconsider … ? 
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Apple officially confirms it is building its own mapping, with Street View style imagery

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We exclusively revealed last month that Apple is developing its own mapping database, complete with 3D Street View imagery – and the company has now officially confirmed this on a new webpage.

Apple is driving vehicles around the world to collect data which will be used to improve Apple Maps. Some of this data will be published in future Apple Maps updates.

We are committed to protecting your privacy while collecting this data. For example, we will blur faces and license plates on collected images prior to publication.

We first speculated back in February that this was the likely reason for the camera-equipped minivans leased by Apple, at a time when many were suggesting they were test beds for self-driving cars.

If you fancy trying to photobomb one of Apple’s camera vans, the company has posted a list of the locations they will be visiting later this month … 
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WWDC News Hub/Live Blog: Apple announces iOS 9, OS X 10.11, Apple Watch SDK & Apple Music

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It’s Monday, June 8th and nearly time for Apple’s annual Worldwide Developers Conference. We’ve already run down what we’re expecting from the conference, ranging from a significant iOS 9 update for iPads, iPhones, and iPod touches with a focus on quality, an upgraded version of OS X with the same core focus, the new Apple Music streaming service along with the new iTunes Radio, and the native software development kit (SDK) for the Apple Watch. We’ll be following the news closely from before the keynote, during the event, and after the event, and we’ll be live updating this post with the latest information out of the WWDC Keynote.

You can find our live updates and analysis below, as we get closer to show time.


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WWDC jackets leave little doubt about Apple’s adoption of San Francisco system font

The jackets Apple is handing out to WWDC attendees appear to leave little doubt about our exclusive report that the company plans to adopt San Francisco as the new system font in iOS and OS X. As one of our readers tweeted, Apple has used San Francisco for the jacket lettering.

There’s also a little in-joke in the jacket labels, Apple using its Swift programming language to indicate the size and country of manufacture.

We reported that Apple plans to replace Helvetica Neue with San Francisco in iOS 9 and OS X 10.11. The new font is already used in watchOS.

[tweet URL align=’center’ https://twitter.com/Apple4Persian/status/607882699651596288]

AP: Apple aiming for 100M subscribers to streaming music service, dwarfing existing services

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Apple is aiming to sign up a massive 100M subscribers for its streaming music service, according to a source cited by the Associated Press (reproduced in the NY Times). This would be more than double the subscriptions for all other streaming music services combined.

The International Federation of the Phonographic Industry says that existing worldwide streaming subscriptions total around 41M across all services. The market leader, Spotify, has around 4.7M subscribers in the USA … 
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Apple’s Japanese bond sale will raise more than expected, at $2B

Apple’s first ever Japanese bond sale will raise more than had been previously estimated. An SEC filing reveals that the sale will raise ¥250B ($2B), more than the ¥200 billion ($1.6B) which had been reported earlier.

Apple is selling the bonds in Japanese yen due to the extremely low interest rates in the country, with Apple offering a rate of just 0.35%, paid twice a year in June and December. Goldman Sachs, one of the two underwriters of the bond issue, said that the market would welcome the offering.

“It’s Apple’s first time issuing in yen. Their ratings, credit fundamentals and familiarity within the Japanese market are very high,” said a Goldman Sachs banker. “The outcome proves how much the market welcomed seeing this issuer come up.”

Although Apple has huge cash reserves, the majority of this is held overseas and cannot be repatriated back to the U.S. without large tax liabilities. It is cheaper for the company to borrow money to fund its stock buyback program and to fund dividend payments. Apple announced in April that it will spend $200B by the end of March 2017 on a mix of share repurchases and dividend payments.

Photo: randomwire.com