Apple Pay

Apple’s “Spring Forward” event is scheduled for Monday, March 9th and we’re already getting prepared to bring you live coverage and last minute leaks leading up to the event. What can you expect at the event? Below we’ve put together our list of likely announcements including some unannounced Apple Watch features and possible surprises…

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Starting today, AppleCare will begin providing support service for Beats Music customers as well as businesses interested in accepting Apple Pay, according to sources. Support for the streaming music service previously went through a separate system from Apple’s other products and services. AppleCare staff has also been advised on helping businesses with accepting Apple Pay as the company pushes its new mobile payment service.
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Ahead of likely Apple Watch and Apple Pay announcements on Monday during Apple’s ‘Spring forward’ event, Apple has spruced up the main Apple Pay site to further highlight the Watch’s compatibility with Apple Pay and clarify frequently asked questions about the service for merchants. Changes to the site include a dedicated page for finding out where to use Apple Pay, and a new FAQ support document to help merchants learn about Apple Pay and start accepting the mobile payment service.
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Ahead of Apple’s ‘Spring forward’ event on Monday where we expect to hear much more about the Apple Watch, more than a dozen new banks and credit unions have added support for Apple Pay. The Apple Watch will support the mobile payment service and extend Apple Pay support in stores beyond the iPhone 6 and iPhone 6 Plus to the iPhone 5, iPhone 5c, and iPhone 5s when paired. Following the addition of 18 new banks including credit unions for American Airlines and IBM today, Apple Pay is now supported by nearly 100 institutions. Here’s the list of newly added banks:
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French site iGen is reporting that Tim Cook told an employee in the Kurfürstendamm Apple Store in Berlin that he wears his Apple Watch all the time–”even in the shower.” While Apple has previously mentioned water-resistance, and stated that the S1 innards are “completely encapsulated in resin,” this is the first time we’ve had a specific indication on what that means in practice.

In line with expectations that the watch will only have one day of battery-life, Cook confirmed that he removes it every night to charge … 
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Visa Europe has announced that its European contactless payment terminals will support the tokenization service used by Apple Pay by mid-April. This would allow Apple to introduce Apple Pay to Europe anytime from this point on. MasterCard has advised us that it already supports tokenisation globally.

Tokenisation technology will be at the heart of new mobile payment solutions and has been hailed as one of the best data protection and fraud prevention methods available. The new service will be available for financial institutions [in Europe] from mid-April 2015.

Although Europe has had contactless payment cards for several years, these currently transmit the actual card details to the terminal. Apple Pay, in contrast, transmits single-use codes which card companies can map back to the actual card, a functionality currently only available on the Visa network in the USA. As of mid-April, that functionality will be available in Europe too … 
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The second wave of the month for new banks and credit unions supporting Apple Pay is happening now adding to the more than 60 institutions already supporting Apple’s mobile payment service. The mid-February wave includes 19 additional banks and credit unions bringing the total to more than 80 institutions. Here are the new banks listed as supporting Apple Pay as of today:
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Staples has revealed that Apple Pay is now the most popular form of payment in its iOS app, used for 30% of purchases made using the app. Apple Pay also appears to have driven new sales, with almost two-thirds of those transactions being from first-time Stapes customers, reveals FierceMobileIT.

“Apple Pay has been one of the most successful implementations when it comes to payments. […] Right now it’s the number one payment method for us in our iOS apps,” said Prat Vemana, vice president of mobile commerce for Staples.

Vemana also revealed that while Staples has both iOS and Android apps, with usage split pretty evenly between the two, Apple owners are more profitable, generating 70% of mobile purchases … 
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When Apple develops a new technology or feature for its hardware, it typically rolls it out on one product then expands it to the rest of the line. For example, Touch ID launched for the iPhone in 2013 and made its way to the iPad with the iPad Air 2 in 2014. For 2015, Touch ID may make its debut on the Mac, according to a rumor from website apple.club.tw. According to the blog, which published legitimate photos of iPad Air 2 Touch ID and A8X chip components last fall, Touch ID will come to Macs this year to enable Apple Pay functionality…

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We learned last fall that Apple plans to bring Apple Pay to China by partnering with UnionPay. Code found within iOS pointed to Apple preparing its mobile payment service for China while MarketWatch reported Apple was working on a deal with the institution. Several months later, however, MarketWatch now reports that Apple is “struggling with its relationship with UnionPay,” adding that Apple has not yet established an agreement it hoped to reach by March.
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Apple unveiled its mobile payment service Apple Pay last September alongside the iPhone 6 and Apple Watch later rolling it out to new iPhone users in October through the free iOS 8.1 software update. Dozens of banks and credit unions have flipped the switch on Apple Pay since then as more merchants have announced support or plans to accept the new payment method.

Apple Pay, which allows users to securely pay in stores using the latest models of the iPhone simply by placing the smartphone near a special terminal, uses your existing credit or debit card without revealing personal information like your name or card number to merchants.

In practice, Apple Pay is a real delight to use as a payment method as it feels a bit like you’re skipping the payment process altogether; I imagine moving from cash and checks to debit and credit cards years ago felt similar. There’s still a social oddity about paying with your phone in many parts of the United States in 2015, though, which I’m not sure happened with the transition to using cards.
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Apple has been working with several third-party App Store developers at its Cupertino, California offices to assist developers in finishing up applications for the upcoming Apple Watch. Development and design representatives from dozens of different development firms have visited Apple last week, or are coming to Cupertino this week, to work with Apple engineers to finish up WatchKit-based applications. One source claims that Apple is holding workshops for over 100 different developers across February. Apple also met with a smaller number of developers to assist with WatchKit development and discuss future plans in early January…

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Tim Cook is set to speak ahead of President Obama today at the White House Summit on Cybersecurity at Stanford University, and the White House has already shared some unexpected news regarding government support for Apple Pay. As noted by Bloomberg, the White House announced that federal-payment cards will support Apple Pay, including debit cards where veteran benefits and Social Security payments are issued.
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As we mentioned earlier this week, Apple CEO Tim Cook is in attendance at the White House Summit on cybersecurity today at Stanford University where he’s expected to discuss Apple, privacy, and security. Notably, Tim Cook is the only technology company chief executive participating in the event with the White House as CEOs at Facebook, Yahoo, and Google each declined deciding to send lower-level staff instead. Other CEOs in attendance include the heads of Apple Pay partners Bank of America and Visa as well as the chief executive officer of AIG. You can view a stream of the event below:
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Apple announced Starbucks as an Apple Pay partner when it unveiled the mobile payment system last fall, and today the coffee chain is beginning to roll out support for Apple Pay through the latest version of its iPhone app.

While Starbucks does not yet accept Apple Pay in its brick-and-mortar stores, customers have long been able to pay with the iPhone app in stores using a digital Starbucks Card barcode scanned by a barista. Starting today, customers can load credit to a Starbucks Card within the app using Apple Pay as a payment method.
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As mentioned earlier today, Tim Cook is speaking momentarily at the 2015 Goldman Sachs Technology and Internet Conference where his remarks will be live streamed, and below we’ll update with the latest from the Apple CEO. In previous years, Cook has used the platform to share insight about product performance including the Apple TV and tease future roadmaps as the CEO often does. Today’s appearance follows Apple’s record quarter for any company with more than $74 billion reported in revenue and over 74 million iPhones sold. Apple is also positioned to release the Apple Watch in April, Cook recently mentioned, so today’s remarks should be interesting.
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