Apple Retail

OtterBox is out today with a new option to protect your 2018 iPad Pro. The Symmetry Series 360 is now available for both the 11- and 12.9-inch models at Apple stores.

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Apple is doing something a bit different for Black Friday this year. It is set to announce a four-day shopping event that stretches from November 23rd through November 26.

You can click here to add the shopping event to your calendar. The event is obviously centered around the US Thanksgiving holiday, but offers will be available in many regions worldwide.

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Top photo courtesy of Arnaud Ducoret

In a city known for style, Apple has made a fashionable contribution. Today in Paris, Apple Champs-Élysées opened as Europe’s most elegant Apple retail location and the best place in France to attend a Today at Apple session. 9to5Mac readers visited the new store and provided us with photos of the grand space to share.

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Two Apple retail stores returned to the Pacific coast today. Apple Third Street Promenade in Santa Monica, California and Apple Alderwood in Lynnwood, Washington both reopened with reimagined designs. The openings come just hours before Apple will unveil its newest flagship location in Paris which houses a towering Forum on the historic Champs-Élysées.

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This Sunday, Apple will light up the streets of Paris with the grand opening of Apple Champs-Élysées. France’s latest Apple retail location features stunning historic architecture in a dazzling location. Ahead of this weekend’s full reveal, Apple has shared some photos and new details of the upcoming store.

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Apple has today announced a new program to help human trafficking victims get behind-the-scenes jobs at its retail locations. The program comes as Angela Ahrendts accepted the Stop Slavery Award on Apple’s behalf at an event in London.

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As is tradition around this time each year, the 2018 Apple holiday gift guide has been revealed. The extended holiday return period has also begun while limited retail hours for Thanksgiving week have been set.

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It’s a special day for Apple fans in Thailand. The country’s first Apple store and the second in all of Southeast Asia opened today at Bangkok’s ICONSIAM shopping center. The landmark retail complex is significant both for Bangkok and Apple’s overarching goal of making Today at Apple available to more customers and in more countries.

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Apple will unveil one of its “grandest Forums in Europe” on November 18th. The opening of Apple Champs-Élysées in Paris will come just over one week after Thailand’s first store, Apple Iconsiam, opens its doors. Both monumental locations mark a significant expansion of Today at Apple around the world.

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Ahead of the grand opening of Apple’s first retail location in Thailand this Saturday, November 10th, a new interview has shed more light on Apple’s thinking and goals for the project. Following last week’s special event at The Brooklyn Academy of Music, Thai YouTuber Ceemeagain Chatpawee sat down with retail SVP Angela Ahrendts in Williamsburg to learn more about Apple Iconsiam.

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After closing on September 16th to receive a renovation, Apple’s Third Street Promenade store in Santa Monica, California will reopen on November 17th at 10:00 A.M. Updates to the store will include a newly added Forum, expansive Video Wall, and Apple’s latest fixtures and displays.

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Photos courtesy of Chase Hooper.

This morning in Southlake, Texas, Apple reopened its store in the Southlake Town Square shopping district with an all-new design. The grand reopening comes just in time for the release of new iPads and Macs on November 7th. Customers will recall that the store closed on March 4th of this year for renovations. Over the past eight months, Apple essentially rebuilt the store and massively expanded its footprint.

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This week’s Apple event in Brooklyn introduced more than new Macs and iPads. Today at Apple, the company’s platform of in-store creative sessions, received a massive update. After launching globally 18 months ago, the results of Apple’s efforts are beginning to show in a big way. While new hardware and slick designs catch eyes, Today at Apple is becoming Apple’s most underestimated competitive strength in metropolitan areas and a powerful platform to feature upcoming creative talent on a local and global level. 

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Apple is celebrating the upcoming completion of its newest retail location in France. A new webpage highlights creative sessions arriving soon in Paris. The flagship store was mentioned onstage yesterday by retail SVP Angela Ahrendts during the special event keynote in downtown Brooklyn. An earlier report had confirmed the store would open sometime in November.

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Apple Park Visitor Center. Photo courtesy of Brian King.

Apple’s special event in Brooklyn this morning has wrapped up. Along with the introduction of new Macs, updated iPads, and a second generation Apple Pencil, Apple’s retail stores were also spotlighted. 60 new Today at Apple sessions were announced, and fans around the world gathered in stores for a special session where today’s keynote was streamed live from the Howard Gilman Opera House.

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During this morning’s special event in downtown Brooklyn, Apple announced that its program of creative and educational sessions held at retail stores across the world will be significantly transformed. The program, collectively called Today at Apple, rolled out globally in 2017 and has become an essential part of Apple’s contemporary retail experience.

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While Apple continues to globally expand its retail footprint, Chinese stores have seen slowing growth over the past several years. A new report from The Information attempts to explain Apple’s multi-faceted struggle in China as legal issues, fraud, competitors, and high standards hamper rapid expansion.

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It’s a bittersweet time for Apple fans in Paris. Apple Carrousel du Louvre, the company’s first retail store in France, just closed permanently after nine years of service and just two days of iPhone XR sales. While the announcement came as a disappointment to Parisian tourists and locals, a new store experience is just around the corner. In the meantime, we’ve taken a nostalgic look back to remember the famous store’s history.

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Apple store robberies are unfortunately relatively common, with the latest one happening at the Palo Alto location. It was hit twice in 12 hours for about $100,000 worth of stolen goods. Now, a Best Buy store has been robbed with the total going even further to $150,000 of Apple devices.

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