Apple

Following the official release of the iPad Pro yesterday, Apple this evening has launched a pair of new featured sections on the App Store showcasing apps that take advantage of the massive 12.9-inch Retina display the iPad Pro has.

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Apple’s fourth-generation Apple TV has been available for two weeks now and after using it using it exclusively for all my media consumption, I’ve gathered a handful of thoughts. When Apple announced the device back in September, I was perhaps more excited for it than I was the iPhone 6s. And rightfully so. Tim Cook touted the new Apple TV as the future of television, using superlatives that seemed extreme even for Apple. The device had been a long time coming, too, which further contributed to the hype in my mind that surrounded the release.

As someone who had incredibly high hopes for the fourth-gen Apple TV, what do I think of it two weeks later? Let’s discuss…

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Yesterday we shared that the popular automatic screen brightness adjusting app Flux had found a way to make it from the Mac to iPhones and iPads on iOS 9. This afternoon the developers behind Flux announced that the app will no longer be available on iOS at the request of Apple. In a blog post sharing the development, the developers behind the app said that Apple contacted them to say that the app violated Apple’s Developer Program Agreement. While the app was unofficially supported on iOS 9 as a sideloaded app and not an official App Store app, Flux did use Xcode signing to work properly on iPhones and iPads.
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Today we’re taking a look at the iPad Pro. On the surface, it may look like a giant Netflix machine, but well… it kind of is. This is the biggest iPad ever without a doubt, that packs a 12.9-inch display and obviously has a much larger footprint when compared to the iPad Air 2, this is larger by 78 percent actually. But enough with the small talk, let’s take a look inside of the box..,

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Apple CEO Tim Cook visiting app developers in London this week

Tim Cook reportedly met with U.K. Chancellor of the Exchequer George Osborne this week to discuss Apple Pay and regulations in the country as the Apple CEO continues a tour to meet government officials, app developers, and students abroad.

Bloomberg reports that Osborne offered details of the discussion at a recent talk noting that the two “spoke extensively about Apple Pay” and that the UK Chancellor is “committed to ensuring that regulators don’t stifle innovation”:
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So many of Apple’s products either rely on or benefit from wireless Bluetooth connectivity these days that viewing Bluetooth’s roadmap is almost like viewing features for future Apple devices and accessories. Today the Bluetooth Special Interest Group has shared details on updates planned for the wireless connectivity technology in 2016 including improvements to range, transfer speed, and smart applications. Future and potentially even current Apple devices will certainly benefit as a result.
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Will iPad Pro replace your MacBook? With the iPad Pro officially going on sale today, there is lots of discussion about what this means for the iPad category. Can it be a true Microsoft Surface competitor? Does the addition of official keyboard and stylus companion accessories from Apple mean the company has finally changed its stance on so-called hybrid laptop/tablet devices?

While the majority of reviews praised the bigger form factor, pen input with the new Apple Pencil, and benchmarks on par with some MacBook models, many reviewers pointed out iOS as the limiting factor in making the iPad Pro a PC replacement or hybrid competitor. But does it need to be?

Apple’s marketing message for the new iPad Pro is unmistakably clear. The company is romancing pro users (like Disney and Pixar animators) for the launch of the new device with most of its ads and marketing material focusing on content creation possibilities with the larger display and new Apple Pencil and Smart Keyboard. And companies like Adobe are taking full advantage by making sure there is a lot of pro software available at launch. 

But how will YOU be using the new iPad Pro? Will you attempt to replace your MacBook or other device in one way or another? Or will the larger iPad Pro simply complement your current lineup of devices and add new possibilities to your workflow? That’s the question we’re asking in today’s poll, and we’ll be continuing the discussion in the comments below. 
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Accessory maker Moxiware is the first out of the gate with a dock for the new Apple Pencil stylus that launched today alongside Apple’s larger 12.9-inch iPad Pro.
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Update: If you order an iPad Pro right now, Apple is quoting Friday delivery. The Apple Pencil and Smart Keyboard accessories are already backordered at least 5-7 business days. Some customers are seeing same-day in-store pick up options for iPad Pro.

In September Apple unveiled the long awaited larger iPad Pro to the public, and today customers can finally start placing orders for the 12.9-inch tablet before models hit stores later this week. iPad Pro-only accessories including the Apple Pencil digital stylus and new Smart Keyboard cover are also available to purchase on Apple.com and through the Apple Store app. On Monday Apple announced that the iPad Pro and would be hitting Apple Stores, carriers, and authorized resellers “later this week.”
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With iPad Pro officially going on sale tomorrow (possibly at midnight tonight Cupertino time if Apple follows past launches), it’s time to move our attention to accessories for the device.

Will you go the Apple route and stock up on the official but pricey Apple keyboard, case & cover, and Apple Pencil? Or perhaps you’re looking for accessories with features that aren’t offered by Apple’s. Whatever the case, below we’ve started rounding up the best of the best accessories for iPad Pro. Most are available to order now while a couple are coming soon. We’ll be adding more as they pop up in the weeks following the iPad Pro’s launch.
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As was widely rumored, T-Mobile has today announced at their UnCarrier X event that customers can now stream unlimited video from certain services without impacting their data caps. The new program is called Binge On (not all too different than the company’s previously-launched Music Freedom in principle), and the list of compatible services includes many favorites like ESPN, Netflix, HBO Now, and more. The company also announced new Simple Choice plans…
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Ahead of the device’s availability on Wednesday, Apple today has shared the first video advertisement for the 12.9-inch iPad Pro. In a video entitled “A Great Big Universe” shared on its YouTube channel, Apple shows of the benefits of the device’s larger form factor, as well as apps that are optimized for it.

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Ahead of her appearance at Bloomberg’s ‘Year Ahead’ business summit tomorrow, Apple’s SVP of Retail and Online Stores Angela Ahrendts has today made an appearance at Fast Company’s Innovation Festival in New York City. Ahrendts sat down with Fast Company Editor at Large Rick Tetzei to discuss her role at Apple since joining the company in 2014…

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Although Apple has yet to confirm the existence of “Project Titan,” it seems like every week brings a new clue that the company is indeed working on an electric car. We learned that Sixty Eight Research, a sketchy firm widely believe to be a front for Apple’s effort in the automotive business, recently attended the 17th Global Car Body Benchmarking Conference in Germany.
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Last week on our sister-site Electrek, we reported on Faraday Future (FF), a well-funded California-based startup looking to invest $1 billion to build an electric vehicle factory in the US. Due to the company refusing to disclose its CEO or investors, some media outlets have been reporting that it could be a front for Apple’s Project Titan.

But it isn’t likely for Apple to have any involvement with the company since everything points to it being backed by the Chinese technology company LeTV.
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Nearly a year ago, a federal judge dismissed a class action lawsuit Apple employees filed against the company for wages they lost while standing in bag-check lines for 10 to 15 minutes before and after their shifts. The case, however, lived on in California. Until today, that is. According to a report out of Bloomberg, a San Francisco judge has today sided with Apple in the case, saying employees could have easily avoided the checks.

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The Apple TV has been available for a week now and the tvOS App Store is estimated to include over 1,000 apps, with more coming online every day. There’s a pretty good selection of titles, with a heavy focus on gaming. Developers are still figuring out how to use the touchpad Siri Remote in interesting and new ways but the initial launch is promising for sure. We’ve rounded up our favourite apps and games for the new Apple TV so far …

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Theo Levey’s early iPhone 6 render wasn’t perfect, but it was usefully close

Reporting on future Apple products isn’t easy — it’s actually one of the biggest challenges in the world of technology journalism. Back in April 2011, The Verge’s predecessor (This Is My Next) ran a much-discussed report on the “iPhone 5,” which was claimed to be teardrop-shaped, with an enlarged, gesture-sensitive Home Button, and a bezel-less 3.7″ screen. NFC, inductive charging, and a speaker and sensors hidden behind the screen were also said to be possibilities for the new iPhone. Not surprisingly, the report lit up the Internet, generating a lot of attention (and over 500 comments) for a fledgling web site. Though some people were skeptical, accessory makers actually took the report seriously enough to manufacture cases matching the claims.

As it turned out, the report was wrong — very wrong. Exactly none of those features actually arrived in either the “iPhone 4S” Apple announced in October 2011, or the real “iPhone 5” that debuted in September 2012. The report also didn’t forecast actual iPhone design trends in any useful way. From my standpoint, that’s the critical difference between most Apple rumors and the ones that are actually worth caring about: some early information, even if it’s imprecise, can help you make a better buying decision about an Apple product today or six months down the line.

A small group of nitpickers — notably including people who are fed information directly by Apple, off-the-record — have been taking shots at people who report independently-researched rumors, attempting to undermine the value of big, “not from Apple” scoops versus small, “not (officially) from Apple” tidbits. This may be an inside baseball topic that most people really don’t care about, but it’s worth at least considering for a moment…

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