Apple

Apple TV 4 isn’t the only new hardware coming out of Cupertino today. Announced earlier this month, the new Beats Pill+ is now available to order for $229 in black or white finishes. The new portable Bluetooth speaker is the first new design to come out of Beats since Apple bought the headphones and speaker company last for $3 billion last year in part to use its Beats Music service as the foundation for Apple Music. The rechargeable speaker uses a Lightning port and cable, the same as iPhones, to power up for up to 12 hours of use.
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Apple is now faced with yet another class action lawsuit claiming that the company failed to properly educate or warn users over the potential for iOS 9’s Wi-Fi Assist to use substantial amounts of cellular data. The lawsuit arose after users complained that Wi-Fi Assist resulted in significant overages after going over their data allowance…

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Earlier this week, Apple stated that it would be nearly impossible for it to access the data on a passcode-locked iOS device running iOS 8 or later. The company also noted, however, that even if it were possible, it would not feel comfortable doing so as to not tarnish the trust it shares with its customers. The Department of Justice has now dismissed that argument, saying that Apple should be required to unlock encrypted data because iOS is “licensed, not sold” to customers (via DailyDot).

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Following CEO Tim Cook saying that the car industry is ripe for a major disruption, Re/code reports that Apple has hired Jonathan Cohen, Nvidia’s director of deep learning. While many only associate Nvidia with phone and computer chips, the company has recently been entering the car market, specifically in the form of autonomous vehicles.

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Apple today, just a short while after updating iMovie, has pushed an update to its iTunes U app on iOS. The update bumps the app to version 3.1 and includes a handful of new features, enhancements, and under-the-hood fixes. 
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Just a few days after CEO Tim Cook joined the Council for Sustainable Urbanization to fight climate change in China, Apple this evening has revealed a handful of new programs in China that promote the use of clean energy. Apple says that the programs will help avoid 20 million metric tons of greenhouse gas pollution in China between now and 2020, which is the equivalent of removing 4 million vehicles from the road for one year.

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Just two weeks after unveiling an initial six new Apple Watch advertisements, Apple this evening has shared seven more, all being part of the same campaign. The ads all highlight certain capabilities of Apple Watch and are short, 15 second TV spots.

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Apple’s recent release of the new Magic accessories … left us all a bit disappointed. Is the new Magic Keyboard, Trackpad 2, or Mouse 2 worth buying? Let’s find out. Along with that, we get into some new information regarding an official Apple TV release date and Apple Music by the numbers. Big thanks to Jamf Now (formerly Bushel) for sponsoring this week’s episode. To find out what awesome cloud-based mobile device management can do for you, check out https://www.jamf.com/happyhour.

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Twitter doesn’t exactly have the best track record in supporting its loyal third-party developers, which is something that could be forgivable if it built half-decent first party applications. The company’s official apps for the iPhone and iPad have dramatically improved as of late, but the official Twitter for Mac client has felt almost abandoned for years.

Today, at the Twitter Flight developer’s conference, the company has confirmed that a much-needed overhaul to the Mac app is on the way…
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Apple this evening has continued its outspoken attitude when it comes to protection of user rights and privacy. The Washington Post reports that the company has spoken out against a controversial cybersecurity bill that, if passed, would give the government a variety of new powers to access user data. Supporters of the bill say that it would protect users from hackers in the long run, but Apple’s not buying it.

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Reuters today reports that Apple has informed a federal judge that it has no way of accessing data that is stored on an iPhone that is locked with a passcode and running iOS 8 or later. Apple revealed this information in a court filing recently in response to the U.S. Justice Department asking if the company would help authorities access data on a seized iPhone.

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It was revealed last week that Apple would be sponsoring the 2016 Met Gala, with Chief Design Officer Jony Ive serving as a co-chair for the event. Now, Ive, along with Vogue editor Anna Wintour, another Gala co-chair, and Costume Institute Curator Andrew Bolton, has sat down with The Wall Street Journal for an interview on Apple’s foray into the fashion industry.

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The big question mark over Apple Music has been how many customers would choose to try it out, and – crucially – how many of them would be willing to pay for the service once the free trial ended. Tim Cook answered both questions yesterday, revealing that the service currently has 15M subscribers, of whom 6.5M are paying customers.

There are still plenty of unknowns, of course. We don’t know the exact split between individual and family subscriptions (though family subs were around 18% back in August), and we don’t know how subscribers map out across the countries – both of which we’d need to know to accurately calculate how much Apple is earning from the service.

But if we do a back-of-an-envelope guesstimate and say that the split between solo and family accounts is around 80/20 and that the costlier countries like those in Europe cancel out the cheaper ones like India, then an average monthly subscription of $11 times 6.5M customers gives us $72M a month. Multiply that by 12 months, and we can get $858M Apple Music revenue per year. Given that this is all very rough and ready, let’s call it a billion dollars a year in round numbers … 
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As expected, Tim Cook today took the stage at the Wall Street Journal Digital Live conference for an interview. During his time on stage, Cook discussed a variety of topics, ranging from iPhone to Apple Watch and to Apple Music. The main points are below:

1. New Apple TV available next Monday, Oct. 26, shipping later that week
2. 6.5 million paying Apple Music customers, 15 million total subscribers
3. A focus on CarPlay in the short-term, but the car industry is at an “inflection point for massive change”

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The Paulson Institute today announced that Apple CEO Tim Cook is joining its CEO Council for Sustainable Urbanization, run in conjunction with the China Center for International Economic Exchanges. The Council for Sustainable Urbanization was initially formed nearly a year ago and includes 17 CEOs from various companies around the world.

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In 1995, two years before his return to the company, Steve Jobs gave a characteristically blunt answer when asked why Apple found itself struggling in the early to mid 1990s. The issue, he said, was that Apple had gotten greedy.

What ruined Apple wasn’t growth … They got very greedy. Instead of following the original trajectory of the original vision, which was to make the thing an appliance and get this out there to as many people as possible, they went for profits. They made outlandish profits for about four years… What that cost them was their future. What they should have been doing is making rational profits and going for market share.

Much has changed since then, of course. Apple has a substantial market share in both the personal computer and mobile markets, demonstrating that the two goals – growth and profitability – are not mutually exclusive. This is not an ‘Apple is doomed’ piece, nor anything like it. But I do wonder whether the company is once more putting short-term profits ahead of long-term brand loyalty … ? 
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