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Apple News and Brief History

Before you can properly understand Apple News, it’s important to know its history. Apple was founded by Steve Jobs and Steve Wozniak in 1976. In 1977, Apple’s sales were growing with the success of its early computers. Within a few years, Jobs and Wozniak hired designers and a production line crew. Apple went public in 1980 and was an instant success. Over the next few years, Apple shipped new computers featuring new graphical user interfaces, such as the original Macintosh in 1984. As the market for personal computers expanded through the 1990s, Apple lost market share to the cheaper Microsoft Windows on PC clones. Eventually, Wozniak and Jobs both left Apple. Jobs would go on to found NeXT and would return to Apple when NeXT was acquired in the late 90s. Apple then began a journey to the great second act in the history of the business world.

Since the release of the iPod in 2001, Apple has become a major player once again in the technology industry. After releasing the iPhone in 2007, the iPad in 2010, and the Apple Watch in 2015, Apple is now one of the largest companies in the world. Apple’s worldwide annual revenue totaled $274.5 billion for its 2020 fiscal year.

Today, Apple operates retail stores all across the world, has a growing services division, and an ever-expanding hardware lineup. The technology industry follows Apple news to see where the company is headed in the future.

Keep reading for the latest Apple news

First look: Using Apple’s new Audio Unit plug-ins in iOS 9

With iOS 9 released late last month, Apple introduced a full-fledged audio plug-in framework for the first time on its mobile devices, allowing iPhone and iPad apps to implement support for third-party audio plug-ins just like on a Mac.

In fact, the audio plugin framework comes in the form of Audio Unit version 3, an updated version of the file type Apple has long used on the Mac for audio plug-ins in professional-class apps like Logic Pro.

Now that iOS 9 is available to all, we took the feature for a test drive using a couple of the very first apps to update with support…
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Latest 4K drone footage of Campus 2 shows huge glass panels on site as spaceship continues to grow

With the construction of Apple’s new Spaceship campus now showing rapid progress, new 4K drone footage (below) shows huge glass panels in the staging area close to the metal sections.

The circular Campus 2 building is really taking shape now above ground level, even when compared to footage from just three weeks ago, and we get a sense of the scale of the excavation from the sizeable pyramid of excavated dirt just outside the ring … 
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In wake of unflattering movies, Tim Cook emails Apple staff asking to honor Steve Jobs on the 4th anniversary of his passing

Tim Cook has emailed Apple staff on the 4th anniversary of the passing of Steve Jobs, thanking them for “remembering both who he was and what he stood for,” reports the Telegraph. Cook said that Jobs was “a brilliant person” who left an incredible legacy.

What is his legacy? I see it all around us: An incredible team that embodies his spirit of innovation and creativity. The greatest products on earth, beloved by customers and empowering hundreds of millions of people around the world. Soaring achievements in technology and architecture. Experiences of surprise and delight. A company that only he could have built. A company with an intense determination to change the world for the better.

Cook also made two references which which seem to indirectly refer to less flattering portraits painted of Jobs in biographies and movies … 
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Apple acquires virtual assistant maker VocalIQ to bolster Siri’s conversational skills

In an effort to strengthen Siri’s natural language conversation abilities, Apple has acquired a UK-based firm called VocalIQ. Business Weekly was first to report the acquisition today and Apple confirmed the purchase to The Financial Times with the usual boilerplate statement: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”
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Apple leases second ‘spaceship’ campus in Silicon Valley

Silicon Valley Business Journal reports that Apple has secured a deal to build another spaceship campus in Sunnyvale, California. The company will purchase Landbank Investments LLC’s planned Central & Wolfe campus which comes in at 777,000-square-feet at Central Expressway and Wolfe Road in Silicon Valley.


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Apple reportedly wants ‘AirPods’ trademark using shell company, suggesting Apple-branded wireless earbuds

Even in the age of the Apple Watch which only plays music over Bluetooth, Apple has yet to produce any Apple-branded wireless headphones or earbuds, instead promoting Beats-branded earbud and headphone designs created before Apple’s $3 billion acquisition of that company last year. A new report from MacRumors suggests that could soon change, however, as it’s believed Apple may have applied for “AirPods” trademark under an alias company name.
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Opinion: Is iOS’s Home screen heading towards text-free 3D icons?

Is Apple considering another round of major changes to iOS’s Home screen? If watchOS and tvOS are any indication, the answer could be “yes.” Earlier this year, Apple launched the Apple Watch with a purely text-free Home screen, requiring users to identify 20-some initial apps (and manually-added third-party apps) by icon designs alone. This month, it will release the fourth-generation Apple TV with a refreshed UI, again almost entirely eliminating below-app text in favor of redesigned icons with 3D depth.

While it would be easy to write off Apple’s changes to text labels as one-off decisions for “really small screen” and “really big screen” devices, they collectively raise an interesting question: if developers properly redesigned their iOS icons, would text labels — a staple of graphical user interfaces for decades — really be necessary any more? I’ll take a look at some of the pros and cons below…


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Former Boeing CFO James Bell joins Apple’s Board of Directors

James Bell, the former CFO of Boeing, has joined Apple’s Board of Directors, the company announced today. Bell fills an opening left by former Apple board member Millard Drexler, who retired from the board in January. Tim Cook, Apple Chairman Art Levinson, and Bell have all provided quotes for the announcement:

“James brings a wealth of global, financial and industrial experience from his successful career at Boeing as corporate president and CFO,” said Tim Cook, Apple’s CEO. “I am thrilled to welcome him to Apple’s board of directors and I look forward to working with him.”

“We look for outstanding individuals to strengthen our board’s breadth of talent and depth of knowledge, and we are very happy to have identified a fantastic person in James Bell,” said Art Levinson, Apple’s chairman. “I’m confident that he will make many important contributions to Apple.”

“I am an avid user of Apple products and have a tremendous respect for the company’s ability to innovate,” said Bell. “I am delighted to join the Apple board and look forward to contributing to its continued success in any way I can.”

Apple says that Bell brings experience in “finance, strategic planning and leadership in complex organizations” to the Apple Board. Bell retired from Boeing in 2011, and he also served as interim CEO of the company in 2005. Bell is the second new Apple Board member in two years. Last year, Apple appointed Susan Wagner of BlackRock to its Board of Directors.


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Google wants Apple Music to play on Chromecast Audio … but Apple is silent for now

During the announcement of Google’s Chromecast Audio yesterday, the company made sure to mention that music subscription leader Spotify will soon be one of the many music streaming services supported by the platform. With many Apple Music subscriptions renewing (or not renewing) and Google unveiling a $35 dongle that retrofits our existing home speakers with Wi-Fi, some are rightfully wondering: What about Apple Music?

According to statements from one Googler (via TrustedReviews), Google has no bar on any platform joining in on supporting Chromecast, and the Mountain View company has already directly asked Apple to play along…
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Apple purchases 200 acres of land in Oregon to further expand its server farms

Oregon news outlet The Bulletin reports that Apple has purchased nearly 200 acres of land in Prineville, Oregon this week. The property purchased this week is directly adjacent to Apple’s already existing facility in the city. Apple reportedly paid $3.6 million for its new 200 acre plot.

Apple hasn’t specified its plans for the land to Prineville yet, although in April it filed for an application to expand its data center operations. In that application, Apple said it wants to build two more “pods” to house its server farms for its cloud-based services. The project is expected to cost over $6 million.

McCabe said he expects Apple to apply for the same Oregon enterprise zone tax abatements it already enjoys on its existing facility. The 15-year agreements, created by the state to encourage development in counties with high unemployment rates, save companies millions of dollars in taxes on equipment and site improvements. In return, they must create a specific number of jobs that pay well above the county median wage.

Apple originally purchased 159 acres in Prineville back in 2012 to start its campus. With today’s new addition, Apple now holds 359 acres of land in the city for its cloud-based operations.

Apple Music, iTunes Movies, and iBooks now available in China

Apple today announced via a press release that its Apple Music, iTunes Movies, and iBooks services are now available to customers in China. The company says that Apple Music is launching in China with “millions” of songs, including local artists like Eason Chan, Li Ronghao, JJ Lin and G.E.M, as well as international stars like Ed Sheeran and Taylor Swift.


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Sources: Philips Hue to release HomeKit support in October via bridge box, new 800 lumen lights with better colors

Update: We’re hearing the date for the new HomeKit bridge is October 6th … In addition, Philips has officially confirmed that the old box will not be getting HomeKit compatibility in any form. However, it will continue to receive other software updates. You can buy the new HomeKit bridge from here.

Philips is finally ready to join the HomeKit ecosystem with a new box that will act as a bridge between the Apple HomeKit standard and its range of smart internet-connected lightbulbs. As shown in the images above, provided by sources, the new box looks very much like an Apple TV — a rounded rectangle ‘puck’ with indicator lights showing connectivity status.

The new HomeKit box will be available in October and connect existing Philips Hue accessories to the Apple platform. The bridge box will be sold standalone as an official ‘Works with Apple HomeKit’ compatible accessory as well as in new combo sets, also depicted above. These sets include new bulbs with a few improvements over the current models …


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How to repair/replace iPhone 6s/6s Plus battery and display (Guides)

With the iPhone 6s and 6s Plus officially going on sale and delivering to pre-order customers over the weekend, it’s just a matter of time before you smash your display to pieces and drain your battery’s capacity. While some screen breaking and defective batteries might be covered under AppleCare and the 1 year hardware warranty included with all iPhones, otherwise you’ll need to refer to one of these handy guides from our friends at iFixit.
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Rumor Roundup: iPhone 7 to feature new casing material, water and dustproof design

While the iPhone 6s and iPhone 6s Plus only just became available this past week, rumors surrounding next year’s flagship from Apple are already starting to surface. A pair of postings on Chinese social networking site Weibo first spotted by Macotakara claim that the iPhone 7, or whatever it may be called, will feature several design changes that are a significant departure from the past few years of iPhone releases…


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Apple could face penalty in Russia over same-sex couple emoji inclusion

Apple could potentially be facing a fine upwards of one million rubles in Russia (which is only about $15,000 USD) over its inclusion of same-sex couple emoji characters on the built-in iOS keyboard. The Independent reports that police in Russia have began an investigation into Apple to determine whether the company has violated a highly controversial national ban on activity its government considers homosexual propaganda.

Local police in Russia’s Kirov region began their enquiries after Orthodox activist and lawyer Yaroslav Mikhailov complained that the images violated a controversial 2013 law banning the promotion of homosexuality to minors.


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The best iPhone 6s 3D Touch features [Video]

Apple’s iPhone 6s is finally here and it comes along with a new feature that you may not be familiar with. Today we’re checking out the best 3D Touch features. Some of you are probably thinking, how is this any different from a long press, right? Well its uses may not be very different at the moment, but the technology that makes this possible is a very different thing.

3D Touch will sense the amount of pressure your finger applies to the screen and trigger various actions. So instead of a short press or a long press, 3D Touch enables a soft press and a hard press. So you can “tap” on the display, but then you can go even further (quite literally) and press into the display at multiple levels. Once you’ve reached the amount of pressure to trigger an event, the iPhone will provide slight haptic feedback to let you know. So what can 3D Touch actually do?


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iPhone 6s vs iPhone 6s Plus: Dual unboxing + impressions [Video]

Meet the iPhone 6s and 6s Plus. I’m almost certain this isn’t the first time you’ve seen these phones, but I thought I’d give you my voice on the matter. Sure, we may be on the “S” cycle this year, but does that mean there’s nothing special to look forward to?

This year, the iPhone is now available in a new Rose Gold color option, but no matter which way you slice, that color is pink. There’s also the typical Gold, Space Gray, and Silver available as well, but colors aside, what makes this iPhone better than last year’s model?


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Foxconn reportedly interested in buying Sharp’s LCD business with an investment from Apple

According to a report from Nikkei Asian Review, Apple manufacturing partner Foxconn has proposed to purchase Sharp’s LCD business. The deal would see Foxconn hold a majority stake in the company, while Apple would also come on board as an investor. The exact breakdown of the partnership between Foxconn and Apple in purchasing Sharp’s LCD business is unclear at this point, but Apple already controls a major portion of the business…


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