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6,148 'Apple News' stories November 2008 - September 2015
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Apple News and Brief History

Before you can properly understand Apple News, it’s important to know its history. Apple was founded by Steve Jobs and Steve Wozniak in 1976. In 1977, Apple’s sales were growing with the success of its early computers. Within a few years, Jobs and Wozniak hired designers and a production line crew. Apple went public in 1980 and was an instant success. Over the next few years, Apple shipped new computers featuring new graphical user interfaces, such as the original Macintosh in 1984. As the market for personal computers expanded through the 1990s, Apple lost market share to the cheaper Microsoft Windows on PC clones. Eventually, Wozniak and Jobs both left Apple. Jobs would go on to found NeXT and would return to Apple when NeXT was acquired in the late 90s. Apple then began a journey to the great second act in the history of the business world.

Since the release of the iPod in 2001, Apple has become a major player once again in the technology industry. After releasing the iPhone in 2007, the iPad in 2010, and the Apple Watch in 2015, Apple is now one of the largest companies in the world. Apple’s worldwide annual revenue totaled $274.5 billion for its 2020 fiscal year.

Today, Apple operates retail stores all across the world, has a growing services division, and an ever-expanding hardware lineup. The technology industry follows Apple news to see where the company is headed in the future.

Keep reading for the latest Apple news

Apple debuts iPhone 6s + iPhone 6s Plus

Avatar for Jeremy Horwitz Sep 9 2015 - 11:26 am PT
13 Comments

Following months of rumors, Apple today officially unveiled the 4.7″-screened iPhone 6s and 5.5″-screened iPhone 6s Plus, the “S”-series sequels to last year’s hugely successful iPhone 6 and iPhone 6 Plus — billed by Apple as the most popular iPhones ever. Preserving their predecessors’ physical sizes and glass-and-metal industrial designs, the new models have been updated with a collection of enhancements, including:

  • 3D Touch, force-sensing technology that adds new gestures “peek” and “pop,” which bring up modal windows and things hidden under panes.
  • A9 processor promising 70% increase on A8 speed and 90% faster graphics (“console class”), enabling games to offer all sorts of special effects and frame rates better than A8.
  • M9 motion coprocessor, always on, along with always-on Siri.
  • Second-generation Touch ID, twice as fast as before.
  • All new 12MP iSight camera. 50% more pixels than before, more accurate autofocus. They decided they would not add pixels over the 6/6 Plus camera until they wouldn’t compromise image quality. 4K video support has been added, as well.
  • New 5MP FaceTime HD camera, including “Retina Flash” (screen) with True Tone ability. Screen can light up three times brighter than usual for this.
  • Support for Live Photos, pictures you can save and watch animate (with sound) as you press with 3D Touch. They’re mini videos automatically created as you take pictures. But they’re not videos, a series of frame-to-frame compressed videos that work on all devices.
  • Wi-Fi and LTE Advanced with “up to” 23 LTE bands, 2X faster LTE, and 2X faster Wi-Fi (866Mbps).

New leather, silicone, and dock colors have been announced as well. Photos and many more details are below. We’re still updating, refresh for more…

Today is notably the last day to lock in Gazelle’s guaranteed cash trade-in prices for older iPhones ahead of the iPhone 6s launch, as well as NextWorth’s special 9to5Mac reader bonus adding 10% to any iPhone trade-in (use promo code 9TO5MAC). Amazon is still offering aggressive trade-in values, assuming you want Amazon store credit rather than cash.


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Apple TV pricing: $149 32GB, $199 64GB, 3rd gen $69, available October

Avatar for Jordan Kahn Sep 9 2015 - 11:26 am PT
23 Comments

Apple’s just unveiled fourth-generation Apple TV will become available starting at $149 this October. That $149 will get you an entry-level 32GB model of the new Apple TV, while a 64GB version will be available for $199. The previous third-generation Apple TV will stick around for $69.

For the fourth-gen Apple TV, Apple is introducing upgraded hardware with a brand new remote control, an App Store, and an all-new operating system that includes an updated user interface and new features for users. Some of the highlight features include a new remote control with a touchpad for navigating and a built-in mic for Siri voice commands.

We have all of the details on specs and features of the revamped Apple TV here.
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Apple unveils its all-new Apple TV, here’s what you need to know

Avatar for Jordan Kahn Sep 9 2015 - 10:57 am PT
64 Comments

Apple today officially announced its long anticipated revamped Apple TV set top box, marking one of the biggest jumps forward for a product category the company previously classified as a hobby project. Prior to today’s event we reported extensively on Apple’s development of the new Apple TV and the features it planned for the device and developers.

While proclaiming that “The future of TV is apps,” Tim Cook and team highlighted the key areas of the updated hardware and software: new powerful hardware, a modern OS, an all-new user experience, developer tools, and an App Store.

Head below for all the details…
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Apple adds more powerful iPad mini 4 to lineup, lowers iPad mini 2 price

Avatar for Zac Hall Sep 9 2015 - 10:54 am PT
14 Comments

iPad mini barely got a mention on stage last year as Apple only added Touch ID and a gold option plus 128GB models to what was in every other respect the same 7.9-inch tablet that it released in 2013. iPad mini with Retina display was renamed iPad mini 2 while the new iPad mini 3 model kept the same exact chip and specs aside from the finger print sensor. Nearly a year later the smaller tablet form factor is back with the more powerful version.

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All eyes on today’s iPhone 6S/iPad/Apple TV announcements as Apple reportedly not holding October event this year

Avatar for Benjamin Mayo Sep 9 2015 - 2:51 am PT
18 Comments

9to5Mac has been saying for a while that Apple’s Hey Siri event today will be a product blitz of announcements, with at least three major new products set to be shown off: the new iPhone 6S, the new larger iPad Pro and a revamped Apple TV with a new remote. There’s also likely to be a new iPad mini and some updates for Apple Watch — you can read it all in our roundup.

Some people were confused about why Apple is stuffing so many announcements into one event. Having called a single event “not logical” earlier in the day, Daring Fireball’s John Gruber now agrees with our prior reports: breaking tradition, there won’t be an October event this year.


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Apple TV 4: Video streaming service Periscope reportedly developing app for the new hardware

Avatar for Benjamin Mayo Sep 8 2015 - 11:55 am PT
11 Comments

We have reported many times that the new Apple TV is getting an App Store. The new A8-powered box combined with a revamped software interface will enable developers to make apps and games for the new hardware, set to be announced at tomorrow’s iPhone 6S/Apple TV/iPad event. TechCrunch is reporting, via sources, that Periscope, the video live streaming app for iPhone and Android, is working with Apple in advance of the unveiling to create a custom Periscope app for the new Apple TV.


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Tim Cook and Jonathan Ive rank 4th on Vanity Fair 2015 ‘Disrupters’ list

Avatar for Benjamin Mayo Sep 8 2015 - 5:24 am PT
5 Comments

Vanity Fair has published a new 2015 list of ‘The New Establishment’, where reporters rank the most important visionaries in business and culture. Although Mark Zuckerberg takes the top spot in the Disrupters category, Tim Cook and Jony Ive get listed at the 4th spot.

This is down from their previous rank of number three in last year’s 2014 list. In the accompanying blurb, Variety singles out Ive as Apple’s new front-runner using the Watch to become the “creative mantle at the world’s most highly valued company”.


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Apple Watch vs Moto 360 (2015): Which one should you buy? [Video]

Avatar for Dom Esposito Sep 6 2015 - 9:39 am PT
41 Comments

Now that Android Wear is officially compatible with iOS devices there’s a lot more smartwatch love to go around, at least for Apple fans. Android users have had a taste of the first generation, but Motorola’s new Moto 360 is one of the many new options available for both sides for the fence. The question is, should you give Motorola your money?


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iPhone 6s to have ‘3D Touch’ three-level, next-gen Force Touch interface

Avatar for Mark Gurman Sep 5 2015 - 2:27 pm PT
53 Comments

One of the cornerstone features of the iPhone 6s and iPhone 6s Plus, to be announced next Wednesday, is a screen based on the Force Touch technology from the latest MacBook trackpads and the Apple Watch. However, as we noted in previous articles such as our event expectations roundup from yesterday, the Force Touch feature in the new iPhones will actually be a next-generation version of the technology. According to sources familiar with the new iPhones, the new pressure-sensitive screen will likely be called the “3D Touch Display”…


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Apple reportedly purchased facial motion-capture company FaceShift

Avatar for Mike Beasley Sep 4 2015 - 12:07 pm PT
14 Comments

A new rumor floating around the web today indicates that Apple may have recently purchased FaceShift, a Swiss tech company specializing in real-time markerless facial motion capture. It wouldn’t be Apple’s first purchase in the area of facial motion capture or gesture control, though outside of the new Apple TV, it’s unclear what they might be using it for.

While Apple and FaceShift haven’t yet confirmed the buyout, there are some interesting details that seems to point to that being the case.


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Apple’s ‘Hey Siri’ Event Roundup: Upgraded iPhone 6s, Bigger iPad Pro, Revamped Apple TV + Apple Watch updates

Avatar for Mark Gurman Sep 4 2015 - 7:31 am PT
97 Comments

Apple’s Wednesday, September 9th event is shaping up to be one of the largest in the company’s history. The Cupertino-based company is planning to unveil several major new products on stage, including a pair of new iPhones with revamped internals, a sequel to the Apple TV, a larger version of the iPad Air, a refreshed iPad mini, and new Apple Watch accessories. The company is also likely to discuss at least two of its latest software platforms: iOS 9 and watchOS 2. We’ve reported the lion’s share of what is to come at next week’s event, so this article outlines everything we’re expecting and adds some new details…


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More Apple Music Festival performers revealed including The Weeknd, James Bay, & others

Avatar for Chance Miller Sep 2 2015 - 2:36 pm PT
3 Comments

Apple officially confirmed its Apple Music Festival two weeks ago, announcing that the event will take place from September 19th through September 28th in London. At the time, the company announced artists such as One Direction,  Disclosure, Pharrell, and Florence + The Machine would be performing at the event. This evening, however, Apple has announced a handful of new artists for its annual festival…


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UK Apple Pay users can now spend up to £30 in one transaction

Avatar for Benjamin Mayo Sep 1 2015 - 2:47 am PT
21 Comments

Users of Apple Pay in the UK can now spend an extra £10 per contactless transaction, bringing the limit up to a total of £30, thanks to new contactless policy. Until today, the maximum spend on almost all Apple Pay transactions was £20. The £30 total now exceeds the average cost of a supermarket trip making it possible for UK Apple users to take advantage of Apple Pay at more places.


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Apple gives new look at Campus 2 construction progress in updated aerial photo

Avatar for Jordan Kahn Aug 31 2015 - 1:04 pm PT
4 Comments

In an updated aerial photo published today, Apple gives us our latest look at construction progress on its new ‘Campus 2’ building in Cupertino.

In the photo, we get a closer look at new developments on the main building, as well as the surrounding campus including a planned 1,000 seat auditorium, 300,000 square foot R&D facilities, a parking structure and other buildings separate from the main circular structure. The photos were published to the City of Cupertino’s webpage tracking progress and road closures on the project for the public.

Apple hasn’t updated its planned general project schedule on the City of Cupertino’s website and still plans to complete building construction on Campus 2 by the end of 2016 when it can begin to move in approximately 13,000 of its employees.

We’ve been keeping track of construction progress on Campus 2 with the latest photos, news, and drone flyovers in our timeline here.

Apple unveils major Cisco partnership to create iOS “fast lane” for enterprise customers

Avatar for Zac Hall Aug 31 2015 - 11:12 am PT
6 Comments

Apple CEO Tim Cook & Cisco CEO John Chambers today

Apple has announced a new partnership with Cisco that will result in a “fast lane” for enterprise customers using iOS devices on Cisco’s networks and push iPhone and iPad into Cisco’s enterprise environments. At a joint event today, Tim Cook reportedly said Apple is “all in on the enterprise” while calling the Cisco deal “the Holy Grail” of partnerships.

With Apple’s support, Cisco will deliver experiences specially optimized for iOS across mobile, cloud, and premises-based collaboration tools such as Cisco Spark, Cisco Telepresence and Cisco WebEx in order to deliver seamless team collaboration and reinvent the meeting experience.

The Cisco partnership adds to Apple’s increasing effort at targeting business with iPhones and iPads. Last year Apple established a connection with IBM that has resulted in several dedicated enterprise apps for iPhone, iPad, and Apple Watch. Apple is also said to be working with over 40 companies to make the iPad a better tool for business.


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Apple hire of Microsoft HoloLens engineer fuels speculation as it plans AR features for iOS 9

Avatar for Jordan Kahn Aug 31 2015 - 7:28 am PT
6 Comments

UI concept for VR iPhone case Pinć from Cordon Labs

Apple has recently hired a lead engineer from Microsoft’s HoloLens team, leading to more speculation that it could be working on its own augmented reality project behind the scenes.

Piper Jaffray’s Gene Munster first spotted the change of positions for Nick Thompson, who was reportedly previously leading audio hardware engineering efforts for Microsoft’s Hololens augmented reality project:
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Tim Cook’s political savvy profiled as Apple joins Pentagon effort to build military wearables

Avatar for Zac Hall Aug 28 2015 - 9:32 am PT
11 Comments

Tim Cook’s efforts to influence policy in Washington DC in ways that better serve Apple have been hard to miss during his tenure as CEO. Pushing the company’s strong stance on privacy has been met with great pushback from the justice department and Apple was unhappy with how the ebook pricing case against it went so it’s no surprise its lobbying efforts have climbed in recent years. Now Politico, a news site focused on politics, has dedicated a lengthy 4,000+ word profile on Tim Cook’s relationship with Washington DC over the last four years.
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