Augmented Reality (AR)

Apple has been investing a lot in augmented and virtual reality since the introduction of its own ARKit API. However, when it comes to open standards on the web, Apple is still far behind its competitors. In the opinion of industry insiders, the company “has been a drag on innovation in WebAR,” as Safari still lacks support for the WebXR API.

Apple remote working has been a bone of contention for many US workers after the company insisted that almost everyone should return to the office at least three days a week. But there is one US team who is making extensive use of remote working: US engineers managing production in China.

Apple engineers are said to be using a combination of live-streaming video and augmented reality, with iPads the main device in use …

A joint research paper by Nvidia and Stanford University describes a technology that could be key to the difference between the bulky Apple VR headset we’re expecting to see in late 2022/early 2023 and the type of thin Apple Glasses likely to launch several years later.

One of the key challenges facing any true glasses-like AR device is the physics of display optics …

While Apple Glasses rumors continue to brew, it seems we may be getting closer to seeing an augmented reality/virtual reality (AR/VR) headset from the tech giant. According to Patently Apple, the U.S. Patent and Trademark Office has granted Apple two mixed reality (MR) headset patents.

Epic Games announced on Monday a new app called “RealityScan,” which will let anyone use the iPhone camera to scan objects and turn them into high-fidelity 3D models. The app was developed using technologies from Capturing Reality, a company specializing in photogrammetry that was acquired by Epic in 2021.

Apple has officially announced its March event. Along with sharing the date, the company has continued its tradition of hiding a fun easter egg for iPhone and iPad users on the invite.

Supply chain sources say that Apple AR headset testing has now reached the next phase of engineering validation after moving beyond the prototype stage.

This means there are now likely 100+ units that combine the functionality of the final device with something that looks less like a prototype and more like a real product …

It was yesterday reported that Facebook owner Meta had abandoned work on its own AR/VR OS, but the company responded, saying that it was still working on the project, and that it was growing the team, not cutting it.

However, the wording used by Meta strongly suggests that this is a face-saving statement …

We’ve been hearing rumors about a new Apple augmented reality headset for years now, but when exactly the company plans to announce the new product remains unclear. Read on as we detail what to expect for Apple’s new AR/VR device.

Omicron fears caused most stocks to fall yesterday, including tech giants like Amazon, Google, Meta, and Microsoft. The Dow lost 651 points, the Nasdaq was down 1.6%, and the S&P 500 down 1.9%.

AAPL, however, not only weathered the storm, but saw its share price increase by 3.16% as investors saw it as a safe haven, with good short- and long-term prospects …

In his latest edition of the Power On newsletter, Bloomberg’s Mark Gurman talks about Apple’s long-rumored mixed-reality device, which could finally launch as early as next year. This is not the first time Gurman has reported on this mixed reality device. Apple has been planning one for a few years now and it seems it’s almost ready to be announced.

Plans for an Apple VR headset continue, with the company reportedly now testing a display panel with a massive pixel density of 3,000 dots per inch (dpi).

Conventional OLED panels max out at 600 dots per inch, and Apple has so far used the term Retina to describe displays as low as 227 dpi …

While Apple’s AR Glasses are still at least one year away from being unveiled, the company is still looking for other Augmented Reality applications. Cupertino Company is teaming up with T-Mobile for an AR Innovation program with hubraum, a Deutsch tech incubator from the US carrier.

A sketchy report today says that the rumored Apple headset with combined AR-VR capabilities has fallen behind schedule. The report says supply-chain partners expected the device to move into a second phase of prototype testing last quarter, but this didn’t happen.

However, it’s unclear that much weight should be given to the claim …

Apple officially announced its next event “Spring Loaded” for April 20 today. Along with the colorful invitation artwork, another AR Easter egg has been included on Apple’s Events webpage.

Snap is preparing a new Spectacles model, its fashion glasses to record Snaps, but with a different approach. The new Spectacles will feature displays capable of AR effects, according to a new report by the Information.

Creators are discovering new ways to tell immersive stories through augmented reality (AR). Driving the adoption of AR is a new generation of apps, tools, and technologies that democratize art creation and make virtual worlds instantly accessible to anyone. The evolution of AR from a novelty to an essential communication tool will unlock new experiences for artists, teachers, shoppers, travelers, students, and more.