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Beats Electronics was created in 2006 by Dr. Dre and Jimmy Iovine. They focused on premium speakers and headphones. In 2011, it was estimated they had over 60% of the $100+ speaker market. On August 1, 2014, Apple acquired the company for $3 billion in cash and stock. It was the largest acquisition in Apple’s history.

After being acquired by Apple, Beats Music (a Spotify competitor) was shut down and many of its features found their way into Apple Music. Apple continues to release products under the brand today.

Current Products:

HBO CEO reached out to his old boss Jimmy Iovine to land Apple’s HBO Now launch

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Eddy Cue and Jimmy Iovine at Code Conference via Re/code

As HBO’s new standalone streaming service launches today exclusively on Apple TV and iOS devices, FastCompany has a story profiling HBO CEO Richard Plepler and the motivation behind the new service and partnership with Apple.

In the story, Plepler denies that an $80 billion bid to buy Time Warner encouraged the launch of HBO Now and explains that he had already reached out to Apple executive Jimmy Iovine, who he had worked for previously at Warner Music:
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Upcoming refreshed Apple TV reportedly will not feature support for 4K video

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BuzzFeed reports today that Apple’s next-generation Apple TV will not support 4K video streaming. Citing “sources in position to know,” the report claims that due to the lack of TVs that support the latest video standard, as well as the lack of streaming 4K content, Apple has no plans to implement it into its upcoming refreshed set-top box.


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Opinion: Will Apple’s streaming music service mean I finally stop buying music?

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I was an early adopter of digital music (you hide your surprise well). I bought my first mp3 player in 1998, some three years before the first iPod. It cost a silly amount of money and stored exactly one album at a time in its 64MB (not GB) of flash memory.

Me being me, I went through a few different generations of mp3 player before Apple completely changed the game with the iPod. Ironically, by adopting a less sophisticated technology–a hard drive in place of flash memory–Apple created a far better product. One that allowed us to carry around 80 albums at a time. I bought one the day it went on sale, having by then finished ripping all my CDs to mp3.

When the 160GB iPod came out in 2007, I again bought one immediately. That was large enough to hold my entire music collection at the time. I not only carried it everywhere with me, I also plugged it into my hifi at home and to the AUX socket of my car stereo. At which point, I started wondering why I still had a wall full of CDs … 
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Pandora CFO promises CarPlay support, talks Apple relationship in recent interview

The limited selection of CarPlay apps has not grown much since its launch, with one of the most prominent hold-outs being Pandora. In a recent interview with Fox Business, however, Pandora CFO Mike Herring said that the company plans to add CarPlay support soon. “We’ll definitely be in CarPlay,” Herring said in the interview.


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Apple hires Dolby’s technology chief to bolster audio and display technologies

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Continuing its high-level executive hiring spree, Apple has recruited Dolby Executive Vice President Mike Rockwell to become an executive in its hardware division, 9to5Mac has learned. According to a source, Rockwell has likely been hired to bolster the audio and display performance of future Apple products, which could include anything from next-generation Apple monitors to professional audio/video editing tools to speakers. Rockwell’s LinkedIn profile confirms he joined Apple in February but does not specify his role.


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Jay-Z’s new Tidal music service respects the artist, but rips off Spotify’s UI

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In case you hadn’t heard, Jay-Z is this week launching (relaunching) the Tidal music service he recently acquired along with a lot of help from industry friends. The company is hoping its model is innovative and helps artists earn more, but its UI for the web app appears to be a shameless copy of Spotify, as you can see in the comparison screenshot: Tidal above, Spotify below.
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Jimmy Iovine tried to lure key Tidal artists away to Apple, but no hard feelings, says Jay Z

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Jay Z suggested in an interview with Billboard that Jimmy Iovine had tried to lure away top-selling artists from his newly-relaunched streaming music service, Tidal, but that he wasn’t angry about it. Iovine had reputedly offered more up-front cash to Tidal artists who agreed to do a deal with Apple.

I think that’s just his competitive nature, and I don’t know if he’s looking at the bigger picture: That it’s not about me and it’s not about him; it’s about the future of the music business.

The rap and hip-hop star said that he had initially hoped to work in cooperation with Iovine, having “talked to every single service,” but had apparently been rebuffed … 
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This is the Apple Store’s in-ear headphone try-on Demo Kit

Earlier this month we shared that Apple would soon begin allowing customers to try in-ear headphones at its retail stores. As we mentioned then, Demo Kits include six models of in-ear headphones, half of which are Beats-branded:

The following headphones are available to try out with Demo Kits (Apple’s prices listed, but linked to better prices at Amazon): RHA MA450i ($49.95), urBeats ($99.95), Beats Tour ($149.95), JayBird BlueBuds X ($169.95), PowerBeats 2 Wireless ($199.95), and the Bose QC20i ($299.95).

Japanese blog Macotakara has now shared an image of the Demo Kits including each headphone model reported before. 
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WSJ: Apple announcing $30-40/month Web TV service in June, shipping in September with 25+ channels

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According to a new report from The Wall Street Journal, Apple plans to launch an online TV service this fall with support for “about” 25 channels. According to the report, the service will debut on all of Apple’s iOS devices, ranging from the Apple TV to the iPhone and iPad, and will be announced in June (which is also when the Beats overhaul will debut) and fully released in September of this year. Industry executives said that the service will be priced between $30 and $40 when it launches. Of the 25 channels, the service will be headlined by ABC, CBS and Fox.


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Neat Safari add-on lets you listen to Beats Music on your MacBook without Flash

If you enjoy listening to Beats Music on your MacBook, but hate having Flash on your machine (or just want better battery-life while listening to it), there’s now a Safari extension for that. BeatsMe allows you use the web player using HTML5 instead of Flash.

Developer Chris Aljoudi said he created the extension after being disappointed at finding the web player used Flash.

It’s completely free and very minimal. Install BeatsMe, and listen.beatsmusic.com just works using native HTML5 audio playback. No Flash required.

You even get better battery life in comparison as a free bonus!

Apple is slowly progressing its plans to relaunch the streaming music service as an Apple-branded product, the company folding Beats Music support into AppleCare earlier this month. Apple is expected to formally announce the service at WWDC in June, later than initially expected, having reportedly given up on plans to hit a $7.99/month price-point.

Apple unlikely to hit $7.99/month for streaming music service as labels stand firm on pricing

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Apple appears set to abandon its plans to offer the rebranded Beats streaming music service for less than the $9.99/month charged by Spotify, Rdio and Google Play Music. Billboard reports that Apple’s attempts to use its clout to negotiate better deals with record labels have been unsuccessful.

Negotiations for Apple’s upcoming subscription service are evidence labels are standing firm on pricing. Industry sources say Apple has backed down from its effort to lower monthly pricing for its subscription service to $7.99 from $9.99.

The report says that the deals offered by the labels would have left Apple losing money if it had gone ahead with its plan to offer the service for the rumored $7.99/month … 
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Apple plans relaunched Beats streaming music service for WWDC, skipping March event; Apple TV still coming

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Apple won’t take the wraps off of its upcoming Beats-based music streaming service at its March 9 “Spring Forward” event, according to music industry sources briefed on the launch timeline. Instead, Apple currently plans to introduce the service, at least in beta form, at its Worldwide Developers Conference (WWDC) in early June. The WWDC keynote likely takes place on Monday, June 8th, and that’s the event where the debut will occur. The new iTunes music streaming service is based on technology acquired from Beats Music, including curated playlists, cloud-based libraries, and offerings customized to the musical tastes of individual users. The service will be priced as high as $7.99 per month, which is less expensive than current $9.99 pricing for Beats Music, Spotify, and Rdio…


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Apple will fight iOS bugs with first-ever iOS Public Betas: 8.3 in March, 9 in summer

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In an effort to eliminate bugs from upcoming iOS versions ahead of their general releases, Apple plans to launch the first-ever public beta program for the iOS operating system, according to multiple people briefed on the plans. Following the successful launch of the OS X Public Beta program with OS X Yosemite last year, Apple intends to release the upcoming iOS 8.3 as a public beta via the company’s existing AppleSeed program in mid-March, according to the sources. This release will match the third iOS 8.3 beta for developers, which is planned for release the same week. Apple then expects to debut iOS 9 at its June Worldwide Developer Conference, with a public beta release during the summer, and final release in the fall…


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Taylor Swift’s ‘1989’ bonus tracks coming to iTunes

Taylor Swift announced last night that she is making the bonus tracks from her insanely popular newest album ‘1989’ available on iTunes. This morning, Swift released the first bonus track, “Wonderland” on iTunes, with two more still to come. “You Are In Love” is the next bonus track on the album and was produced by Jack Antonoff of Bleachers and ‘fun.’ fame. The third bonus single still to come is entitled “New Romantics.”


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Live blog: Tim Cook at Goldman Sachs Tech Conference 2015

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As mentioned earlier today, Tim Cook is speaking momentarily at the 2015 Goldman Sachs Technology and Internet Conference where his remarks will be live streamed, and below we’ll update with the latest from the Apple CEO. In previous years, Cook has used the platform to share insight about product performance including the Apple TV and tease future roadmaps as the CEO often does. Today’s appearance follows Apple’s record quarter for any company with more than $74 billion reported in revenue and over 74 million iPhones sold. Apple is also positioned to release the Apple Watch in April, Cook recently mentioned, so today’s remarks should be interesting.
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Opinion: Could Apple’s integrated streaming music service decimate the competition?

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Image: Forbes

When Apple enters a new business, you know it’s not going to do so in a half-hearted, small way. When it launches its Apple-branded Beats Music service later this year, it’s a no-brainer to predict that it’s going to be a big deal for the music industry. With Apple’s deep integration of Beats into its existing iOS/iTunes ecosystem exclusively revealed by Mark Gurman added into the mix, I wonder whether the unique selling points being notched up by Apple could be enough to leave existing big-name players like Spotify, Google Play and Rdio dead in the water?

That’s rather a grand idea, of course. As of last month, Spotify reached 15 million paid subscribers–up 50% in the last six months alone. Beats Music had only a little over 100,000 subscribers at the time Apple bought the company, and is rumored to have only 2-3 times as many now. But an Apple-ified Beats Music service has four things going for it … 
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From NWA to Apple exec, Dr. Dre introduces NSFW biopic ‘Straight Outta Compton’ trailer [video]

[youtube=https://www.youtube.com/watch?v=OrlLcb7zYmw]

Before there was his current Apple gig, there was Dr. Dre’s storied rise from the streets of Compton to global hiphop sensation and producer which eventually led to the headphone, speaker, and streaming music brand and Jimmy Iovine partnership with Beats.

This is the Hollywood version of that story which Dr. Dre co-produced.

Straight Outta Compton – Red Band Trailer with Introduction from Dr. Dre and Ice Cube (HD) (Official)
The Story of N.W.A. – In Theaters August 14th
http://www.straightouttacompton.com/

In the mid-1980s, the streets of Compton, California, were some of the most dangerous in the country. When five young men translated their experiences growing up into brutally honest music that rebelled against abusive authority, they gave an explosive voice to a silenced generation. Following the meteoric rise and fall of N.W.A., Straight Outta Compton tells the astonishing story of how these youngsters revolutionized music and pop culture forever the moment they told the world the truth about life in the hood and ignited a cultural war.

Starring O’Shea Jackson Jr., Corey Hawkins and Jason Mitchell as Ice Cube, Dr. Dre and Eazy-E, Straight Outta Compton is directed by F. Gary Gray (Friday, Set It Off, The Italian Job). The drama is produced by original N.W.A. members Ice Cube and Dr. Dre, who are joined by fellow producers Matt Alvarez and Tomica Woods-Wright. Will Packer serves as executive producer of the film alongside Gray.

The Next Episode: Apple’s plans for Beats-based music service revealed

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Six months after buying the subscription music service Beats Music, Apple is actively working to launch a completely new paid streaming music service that will compete with Spotify and Rdio. Yet to be named, the new service is entirely Apple-designed, yet leverages Beats’ technologies and music content, a collaboration that has thus far led to personnel challenges and delays. Multiple sources within Apple and the music industry have provided the first in-depth details of Apple’s upcoming streaming service, which we share below.


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Apple moving Beats Electronics technical support wholly in-house, replacing outsourced support

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Apple is in the process of winding down Beats Electronics’ outsourced phone support ties and moving technical support completely in-house via AppleCare, according to sources. Beats Electronics phone support is currently split between Apple and Sitel, a customer support outsourcing firm, and Apple is aiming to completely end that relationship as soon as March. Apple cut several Beats jobs in July following the acquisition. Sitel employees have confirmed that they will be moved to new technical support positions for other companies, and AppleCare employees similarly confirmed that Beats support will soon be handled completely internally. Apple acquired Beats Electronics and Beats Music in May 2014 for $3 billion, and sales transitioned to the Apple Online Store in August. Apple Store Genius Bars began servicing Beats products late last year.


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Review: Harman Kardon’s Soho Wireless is a luxury alternative to Beats’ Solo 2 on-ear headphones

I wasn’t a fan of Harman Kardon’s Soho headphones when they debuted a year ago, but the reason was unusual: they were seriously uncomfortable. Soho was a much smaller, wired version of Harman’s gigantic Bluetooth wireless headphone BT, notably using relatively tiny 30mm speakers instead of the 40mm drivers found in BT and many rivals, including Beats’ Solo 2 and Solo 2 Wireless. Something was off during Solo’s design or manufacturing process, because its steel headband felt like a vise on my head, an issue I hadn’t previously encountered while testing hundreds of other headphones.

Believe it or not, I’m glad that Harman didn’t give up on Soho, because the latest version Soho Wireless ($250) actually fixes most of its predecessor’s flaws. It’s a sharp-looking headset, and though it continues to use anemic 30mm audio drivers, Soho Wireless is markedly smaller and more comfortable than before. As the name suggests, it’s now capable of operating in a fully wireless mode using Bluetooth 3.0, with a usable range well in excess of the standard’s 33-foot minimum. And Harman has upgraded the design and materials a little, apart from including a simpler soft carrying case rather than a larger, heavier box.

The two biggest changes in Soho Wireless’s design are tweaks to the headband and the on-ear drivers. Although the new headband could still benefit from padding under its leather wrapping, Harman has thankfully revised the shape to feel natural rather than vise-like on your head–a critical improvement that makes Soho Wireless actually wearable.

The speakers are now behind cushioned leather rather than fabric, which lets this version of Soho surpass the luxury of Bowers & Wilkins’ P3 rather than just matching it. If anything, Soho Wireless is gentle on the ears even after you properly adjust the pull-down arms, which permits a little ambient noise to leak in—you don’t get the ear seal of Beats’ Solo 2, but there isn’t obvious audio leaking out at regular volumes, either.

Harman has also made a couple of changes to Soho’s cabling and controls. On Soho Wireless, the included 3.5mm audio cable is purely optional—slim, fabric-jacketed, and lacking an in-line remote control. The only integrated button is found underneath the right earcup, doubling as a power and Bluetooth pairing control. A similarly-sized box with a USB icon hides a micro-USB port, connectable to an included fabric USB cable to recharge Soho Wireless’s 400mAh battery, for which Harman’s web site, packaging, and manual oddly provide no estimate of run time. When asked, a Harman representative noted that Soho Wireless offers 9 hours of playback after 2 hours of recharging, which isn’t bad at all, but falls a bit short of the 12 hours promised by Beats’ Solo 2 Wireless.

Track controls are hidden on the outside of the right earcup. To change, pause, or play tracks, you now tap or swipe your finger against the flat leather surface using gestures helpfully indicated inside Soho Wireless’s box. When the gestures work, they work, but all it takes is a slight miss of the hidden touch surface and you’ll find yourself re-tapping or re-swiping. Once again, this feature is better than having no integrated controls, but less than ideal.

Sonically, Soho Wireless is a middle-of-the-road performer for its price. As the 30mm drivers inside are atypically small, there are points during listening when they seem to be straining to reproduce the frequency range–notably the bass–of larger headphones such as Solo 2. Head to head, they’re pretty close to Solo 2, roughly mimicking the Beats model’s so-so highs, fine midrange and good mid-bass, but the lowest notes aren’t as punchy or obvious.

We preferred Soho Wireless’s sound in wired mode, as a hint of buzz can be heard in the headphones when they’re operating wirelessly, but the difference isn’t profound. Additionally, a microphone is hidden underneath the right earcup, delivering only OK sound quality relative to the iPhones’ built-in mic system when you need to make phone calls.

The key thing that will make Soho Wireless a viable alternative to somewhat comparable alternatives from Beats, Bowers & Wilkins and others is the aesthetic it delivers for $250. Harman’s choice of chrome and leather is luxurious and mature, giving users the choice between Beats’ more expensive, all-plastic design or something that looks and feels executive-class at a lower price. On the other hand, you’ll compromise somewhat on audio quality, which may or may not be important to you. Soho Wireless is a big step in the right direction for Harman, but definitely not the last stage in the evolution of its wireless headphones.

Read more of my reviews here, as well as our premium headphone guide, and some of my personal top headphone picks.

Spotify now reports 15 million paid subscribers

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Streaming music subscription service Spotify shared its latest user numbers today, announcing that it now has 15 million paid subscribers to its premium service and 60 million active users. Spotify’s paid user count of 15 million accounts is up from the 10 million paid subscribers it previously reported just over six months ago.

Since then, Apple has officially closed on its $3 billion deal to acquire Beats Electronics and Beats Music, which gave it access to its own on-demand music streaming subscription service. Before Apple’s Beats acquisition last year, the Spotify competitor was believed to have just over 110,000 paid subscribers of its own.
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CNN honors Tim Cook as ‘CEO of the year’ thanks to climbing stock price

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<em><a href="http://9to5mac.com/2014/09/09/apple-offering-new-u2-album-songs-of-innocence-for-free-on-itunes/">Tim Cook and U2 at this year’s iPhone 6 event</a></em>

Apple CEO Tim Cook ranked well on CNN Money’s list of best CEOs of 2014 taking the top spot of CEO of the year. The news organization said Cook has “arguably the toughest CEO job in America” as he battles critics skeptical of his performance running Apple without Steve Jobs and cited the company’s 40% stock climb this year as well as the debut of the iPhones 6 and Apple Pay ahead of the Apple Watch early next year.
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Bose reportedly planning to take on rival Beats Music with upcoming music streaming platform

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Bose and Beats have been at each other’s throats in recent months, with the former inking a deal with the NFL to ban the Apple-owned company’s gear from appearing on camera at the league’s events. Apple fired back by pulling Bose products from its physical and online stores.

Now things may be about to get even more interesting between the two companies as Bose reportedly plans to launch a direct competitor to the Beats Music streaming service. The information comes from a job listing posted by the speaker manufacturer.

The listing states in no uncertain terms that…

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Financial Times names Tim Cook ‘Person of the Year’

Tim Cook might have gotten snubbed for Time’s Person of the Year recognition after being nominated as a finalist for 2014, but the Apple CEO did get the coveted title from the Financial Times this year. The FT cited both Cook’s financial decisions for the company and social decisions including publishing the essay on his sexuality:

Financial success and dazzling new technology alone might have been enough to earn Apple’s steely chief executive the FT’s vote as the 2014 Person of the Year, but Mr Cook’s brave exposition of his values also sets him apart.

This was never more powerful than when he talked publicly for the first time about his sexuality.

FT also nodded to Cook hiring Angela Ahrendts to run Apple’s retail channels, luring her to Apple from her role as CEO of Burberry, as well as Apple buying Beats for $3 billion this year and launching the iPhone 6, iPhone 6 Plus, Apple Pay, showing off the Apple Watch, and Apple’s market capitalization setting a record for US companies hitting $700 billion. You can read the full piece here.