Beats Electronics

Earlier this month I broke down all of the gifts you should get for the Apple lover in your life that loves entertainment. Items in that guide ranged from speakers to game controllers to headphones to TVs and more. In this guide, however, I’m going to breakdown some of my personal favorites on the market right now that I use everyday, as well as some items that are on my own wish list this year. These items are all gifts that any tech lover in your life would love to receive this holiday season…

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At the start of the week we saw Apple officially pull the plug on Beats Music after using it as the foundation for Apple Music which includes a streaming radio station dubbed Beats 1 as a salute. On the hardware front, Apple is totally marching forward with the headphone and speaker business it acquired after buying Beats for $3 billion a year and a half ago. The first totally new product to come from Apple under the Beats brand is the recently announced Beats Pill+ ($195, reg. $229), a portable Bluetooth speaker that recharges over Lightning like iPhones and iPads.

The Pill+ marks Apple’s first real step back into the speaker business since briefly entering it in with the iPod Hi-Fi from 2006 to 2007; aside from color variations and wireless models, all other Beats hardware has been designed before the Apple move. Still, Apple’s new portable speaker resembles previous versions of Beats hardware more than you might expect from the iPhone maker in 2015. There’s even a companion Pill+ app for both iOS and Android. And even though this is clearly a Beats-branded product and not purely Apple, there’s something for fans of both to like, but is it the best speaker in its class?

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Apple’s new <a href="http://www.amazon.com/gp/product/B016QXV2QK?qid=1449202644&ref_=sr_1_1&keywords=beats%252520pill%25252B&tag=n003f1-20&sr=8-1" target="_blank">Beats Pill+</a> Bluetooth speaker

Apple may have outsourced Black Friday discounts on its products to other retailers this year, but it’s not staying completely out of the promotion game during the Christmas shopping season. Starting today Apple is bundling $60 gift cards that can be used toward Apple Music memberships with almost all Beats headphones and speakers purchased from Apple for a limited time. The promotion specifically pushes Apple Music memberships as it can pay for almost 6 months of access, but the $60 credit can be used toward iTunes, iBooks, and App Store, and Mac App Store purchases and subscriptions as well.
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The carrier wars in the US are heating up as we head further into the winter, and that’s generally good news for consumers. Verizon is currently adding 2GB of data for new and current subscribers that upgrade to certain plans over the next few weeks. T-Mobile is targeting switchers by offering AT&T subscribers that jump carriers the chance to buy the 128GB iPhone 6s at the price of the 16GB model and save as much as $125 on financed accessories including Beats headphones and the Apple Watch. Read on for details…
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If you’re buying gifts for music lovers in your life, there has never been a better time to do it: there’s a vast range of products to choose from at every price level. But here I’m focusing on the premium end of the market – a main gift for someone who you love as much as they love music!

These are products consistent with my philosophy of buying the right thing once. Gifts that will be appreciated as much a few years down the line as they will when first unwrapped.

Let’s start with headphones … 
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Update 10:20PM ET: Jimmy Iovine has issued an apology to BuzzFeed News for his controversial quote regarding him believing women have a “difficult” time finding music:

“We created Apple Music to make finding the right music easier for everyone — men and women, young and old. Our new ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men. I could have chosen my words better, and I apologize.”

Apple executive Jimmy Iovine and popular recording artist Mary J. Blige sat down with the hosts of CBS This Morning earlier today to discuss Apple Music. A couple of months back, Apple debuted a new TV ad for its music streaming service starring Blige along with actresses Kerry Washington and Taraji P. Henson. In the ad, the three stars described Apple music as the “Instant boyfriend mixtape service” and touted that the For You feature is the equivalent of having a boyfriend inside your computer.

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Two months after the introduction of the rose gold iPhone 6s and Apple Watch Sport, Apple has refreshed its Beats Solo 2 Wireless headphones and urBeats in-ear headphones with matching rose gold color options. If you’ve already got Solo 2 Wireless or urBeats, the only difference here is the new color option, but they do look good especially if you want to match your hardware. Apple now offers iPhone and Apple Watch color-matching versions of both headphone models with gold, rose gold, silver, and space gray.
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As it does regularly with older products, Apple is about to move a bunch of Macs, iPods, and accessories to obsolete status, meaning the products will no longer be eligible for service or repair support through Apple retail stores or authorized third-party channels. So if you happen to have one of these products and need a hardware repair of some kind, you’ll have until early December to do so at an Apple Store or authorized service provider. 

The Macs getting the axe this time around include:
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Apple can’t catch a break on Android. When Apple released its first app on Google’s platform last month called Move to iOS, Android fans were quick to negatively rate the app that only existed to help people switch from Android to iPhone. To date, Move to iOS has roughly 30,000 1 star reviews to only 10,000 5 star reviews with not much happening in the middle.

Now Apple has its second Android app on the Google Play Store called Beats Pill+. It’s a companion app to Apple’s new portable Bluetooth speaker with the same name, allowing both Android and iPhone users to pair two speakers as stereo or amplified and use a DJ feature for queueing up tracks from multiple phones.

And the reviews? Just as extreme despite Beats speakers working with both iPhone and Android and only recently being bought by Apple…
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Apple has published a new app for controlling and managing its Beats Pill+ speaker. Notably, this cross-platform release is the second Android app the company has released, following up on the Move to iOS app.

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Apple TV 4 isn’t the only new hardware coming out of Cupertino today. Announced earlier this month, the new Beats Pill+ is now available to order for $229 in black or white finishes. The new portable Bluetooth speaker is the first new design to come out of Beats since Apple bought the headphones and speaker company last for $3 billion last year in part to use its Beats Music service as the foundation for Apple Music. The rechargeable speaker uses a Lightning port and cable, the same as iPhones, to power up for up to 12 hours of use.
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Apple has recently released a new lineup of Magic accessories for Mac, but are they worth the hype? Along with that, we get into some discussions on the new 21.5-inch 4K Retina iMac and how it compares to the 27-inch model. Big thanks to Jamf Now (formerly Bushel) for sponsoring this week’s episode. To find out what awesome cloud-based mobile device management can do for you, check out https://www.jamf.com/happyhour.

[soundcloud url=”https://api.soundcloud.com/tracks/228404312?secret_token=s-Ip08T” params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”150″ iframe=”true” /]

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[Update 10/26: Now available for pre-order with early delivers shipping tomorrow.]

Since being acquired by Apple for $3 billion just over a year ago, we haven’t seen much in terms of new hardware from the speaker company aside from new colored headphones and a wireless version of the Solo 2’s. Beats’ most expensive speaker, the Pill XL, was actually recalled and taken off the market after a fire risk when charging was discovered. But as we get in to the holiday season, Beats is finally ready to show off its first totally new piece of hardware created since joining Apple. A step up from the current Pill 2.0 but still smaller and more portable than the discontinued Pill XL, the new Beats Pill+ features a new design and comes equipped with a Lightning port for charging, a first for Beats products.
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Even in the age of the Apple Watch which only plays music over Bluetooth, Apple has yet to produce any Apple-branded wireless headphones or earbuds, instead promoting Beats-branded earbud and headphone designs created before Apple’s $3 billion acquisition of that company last year. A new report from MacRumors suggests that could soon change, however, as it’s believed Apple may have applied for “AirPods” trademark under an alias company name.
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Luke Wood, left, pictured with Jimmy Iovine and Dr. Dre (photo: Kevin Mazur/Wire)

Beats President Luke Wood, who runs the audio products side of the business, told Mashable that the acquisition was a great fit because the company shared DNA with Apple.

We’re looking at our little audio slice of the world and trying to focus on creating a stellar product experience. I think that’s also the fundamental DNA of everything Steve wanted to accomplish at Apple. By product experience, that includes ID, design, technology, innovation, simplicity. Those are always things that have been fundamental to our DNA, too.

He said that the early days of low-quality digital music resulted in a ‘lost generation’ for premium audio, but that we now live in a very different world … 
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Apple is continuing its promotion of Apple Music this weekend. After putting out a trio of television advertisements promoting Apple Music and its artist-integrated Connect platform, the company has announced a pair of statistics for the launch weekend of its employee Dr. Dre’s new Compton Album. In a statement, Apple says that Compton was streamed 25 million times over the course of its opening week as an Apple Music exclusive. The album was also downloaded half a million times via the iTunes Store.

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Apple last month kicked off its annual Back to School promotion, announcing that it is giving away a free pair of Beats Solo 2 headphones with the purchase of any eligible Mac. At the time, however, the promo was limited to Apple retail stores, with the promise of the deal coming later on to Apple’s online store. Starting today, however, Apple’s Back to School promotion is now available via Apple’s online store.

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Dr. Dre joined Apple as part of the Beats acquisition last year. Dre’s contribution to (aside from branding) is questioned by critics but fans of his work will be pleased to know he announced his first new album in fifteen years, entitled Compton A Soundtrack. The album can be preordered on iTunes now ready for release on August 7th.

Dre announced his long-awaited new release on his Beats 1 radio show yesterday with rapper and former colleague, Ice Cube. The album will be exclusive to Apple, available to buy on iTunes or stream on Apple Music.

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