CIRP

After digging into how Apple Music and Apple TV+ use varies by age, the latest report from CIRP returns to looking at iPhone adoption. According to the new data, the iPhone 14 lineup has achieved the highest share of sales among all iPhones sold in the US since the iPhone 7 lineup in 2017.

As Apple’s services grow more important to both the company and customers, CIRP is out today with a new report looking at how Apple Music use compares with Apple TV+ across different age groups. One of the big trends revealed is young customers are using Apple Music the most while the oldest are more interested in Apple TV+.

Last week CIRP released a report showing the mix of Macs owned by customers with MacBooks making up the majority. Now the firm is back with a study showing how Mac owners are using their machines between personal, business, and education.

CIRP has released its latest report today on the Mac lineup. Looking at the mix of models owned by customers, the research found some interesting results for the most popular Mac, the mix of ownership between entry-level to pro models, and more.

Last month CIRP analyzed how many Android users were switching to iPhone and found it to be at a 5-year high. However, the report didn’t include what percentage of iPhone users were switching to Android. Now the data is out showing how much stronger Apple is at pulling Android users to iPhone than Google is at getting iPhone users to jump to Android.

Following its report that showed Android users pivoting to iPhone at a 5-year high, CIRP is out today with a study that reveals why people are making the switch. Have a guess at the number one reason? Hint, it’s not iMessage.

After a report last week about how long Apple users are keeping their iPhones, CIRP is out today with another study. Digging into how many new iPhone buyers in the US are coming from Google’s platform, the new survey shows Apple is attracting the most switchers from Android it’s seen in the last five years.

Last week we saw a report from CIRP on Apple achieving an all-time high iPhone average selling price. Today, the firm released a study showing how long Apple users are keeping their iPhones before upgrading, here’s what the results show.

Following up after revealing the most popular iPhones for 2023, CIRP is out today with its latest report that shows Apple has hit a new record for the iPhone’s average selling price in a normally challenging quarter. Here’s the new high…

Following up on a couple of reports looking into how important iPhones are to users by age, CIRP released its newest study this morning. The report reveals which iPhone models are the most popular in the US for Q1 2023 and how well the iPhone 14 lineup is selling.

CIRP is out with a new study today. Continuing the trend of looking at iPhone users by age, the latest survey looked into how soon different age groups upgrade their iPhones. Here’s how the results shook out.

Earlier this month, CIRP released a study looking at how fast users would repair or replace a broken, lost, or stolen iPhone, iPad, or Mac. With its latest survey, the firm attempted to measure how much the devices matter to users by age, and the results are not what you’d expect.

Image via Basic Apple Guy

CIRP has shared its latest study today that’s based around the question, how fast would you repair or replace a broken, lost, or stolen iPhone, iPad, or Mac? Here’s what the results revealed with most responses ranging from “immediately” to “within a month.” We’ve also included a poll so you can share what you would do.

After its last report looked at what iPhone and Android users do with their old devices, CIRP is out today with a follow-up that reveals what condition the different smartphones were in as they were traded in, sold, or handed down to family or friends.

CIRP is out with its latest study today which looks at what customers decide to do with their old smartphones. Instead of just focusing on iPhone though, the survey included Android users to see how things compare when customers buy a new phone.

Recent studies from CIRP have researched what iPhone colors are most popular, how wearing an Apple Watch affects iPhone buying habits, and more. Today, the firm is out with a new study showing how age impacts the likelihood of using an iPhone, iPad, or Mac.

CIRP is out with its latest report today that reveals what iPhone colors are most popular when it comes to the current lineup of Apple’s smartphones. What’s your guess? Here’s what the data shows for each model…

Image via Nomad

CIRP is out with an interesting new study this morning looking at the correlation between Apple Watch owners and which iPhone they have as well as what iPhone people pick who don’t own Apple’s wearable.

We learned in a December report from CIRP that most iPhone purchases in the US end up happening at carriers. But what about when you consider iPad and Mac, do the numbers change? In a study to answer the question ‘How powerful is the Apple Store?’ the latest CIRP research shows where most people buy iPhone, iPad, and Mac in the US.

From the outside, it might seem like Apple Services has been going crazy with growing paid customers quarter after quarter. And it has been increasing revenue impressively with Services now being the second biggest category behind iPhone. However, a new study reveals Apple may have a lot more room to grow when it comes to getting hardware customers to pick up a paid Apple subscription.