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Facebook is the most popular social media service in the world with 2.32 billion monthly active users as of December 31, 2018

Facebook is the most popular social media service in the world with 2.32 billion monthly active users as of December 31, 2018. It also averages 1.52 billion daily active users as of December 2018.

Facebook was launched in February of 2004 (as The Facebook) for college students and then rapidly grew as it opened the service to more than those with a .edu email address. It was the subject of the 2010 movie called “The Social Network“.

In 2012, the social media giant offered its IPO and Facebook earned the title of the fastest company to grow to $250 billion market capitalization in the S&P 500.

In recent years, the company has been at the center of attention related to its role in the Russian interference in the 2016 US election. Since then, it’s been a continual stream of negative news for the company. They recently had all of their enterprise certificates for iOS revoked after it was discovered they had repackaged Onavo VPN as a ‘Research’ app and were paying teens $20/month to sneakily sideload it.

In early 2019, CEO Mark Zuckerberg announced a “privacy shift” for the company. He outlined a detailed vision for the future of the social media platform, specifically its messaging services. Notably, in contrast to how the company operates today, he says the future of the platform will be privacy-focused with features like end-to-end encryption, interoperability between its various apps like Facebook, Instagram, and WhatsApp, reducing how long it holds data, secure storage of personal data, and more.

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Former Facebook employees detail how iOS 14 privacy features are affecting the company

privacy

Apple has become even more aggressive with its privacy policy since the introduction of iOS 14, which added multiple new features to let users control how third-party apps use their data. Facebook has been criticizing these changes, and now some former employees explained how the iOS privacy features are affecting the company.

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Mark Zuckerberg subtly criticizes Apple’s rumored AR and VR headset plans in new interview

As rumors of Apple’s plans to create AR and VR products intensify, Facebook CEO Mark Zuckerberg joins The Information 411 podcast this week to talk about Facebook’s own interest in AR and VR. Zuckerberg made it through the interview without mentioning Apple by name — but the icy relationship between the two companies was clear in multiple comments from the Facebook CEO.

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Facebook planning to take on Siri with new ‘Hey Facebook’ voice activation feature

Users who have an iPhone, iPad, Apple Watch, or Mac can interact with Siri without even touching the device by using the voice command “Hey Siri,” which invokes Apple’s virtual assistant. As other assistants like Amazon’s Alexa also have similar commands, Facebook is now introducing a new, “Hey Facebook” wake word for its own smart devices.

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Facebook’s new PR blitz touts benefits of personalized ads ahead of Apple’s privacy feature

Facebook continues to play defense against Apple’s upcoming App Tracking Transparency feature. The company has today launched a new digital ad campaign called “Good Ideas Deserve to be Found,” with the purpose of explaining the importance of personalized advertisements.

The world is full of good ideas. Now, thanks to personalized ads, small businesses can get theirs found. Good ideas deserve to be found.

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Apple versus Facebook on ad-tracking: Harvard sides with Apple

Apple versus Facebook Harvard

We’ve seen an increasingly heated Apple versus Facebook battle over the upcoming App Tracking Transparency feature, which will require apps to seek permission to capture data that can be used to deliver personalized ads.

Facebook has claimed that the change will hurt small businesses by making their ads much less effective. But a piece in the Harvard Business Review says that this is misleading …

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Facebook testing new prompt asking users to allow tracking ahead of Apple’s ATT launch

privacy

The battle between Facebook and Apple over the upcoming iOS 14 ad tracking transparency (ATT) feature is ramping up. Starting today, Facebook will begin testing its own prompts asking users to allow app and website tracking. That comes ahead of Apple officially rolling the feature out in “early spring” that will give highlight what apps and websites are tracking them and the ability to easily opt-out.

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Tim Cook condemns Facebook business model, says valuing engagement over privacy leads to ‘polarization’ and ‘violence’

Speaking at the EU data protection conference CPDP today, Tim Cook gave the opening keynote with his talk entitled “A path to empowering user choice and boosting user trust in advertising.” Cook covered Apple’s concerns about privacy and security in the technology industry, the hope it sees for change going forward, what it is doing to protect privacy, its deep concerns and consequences with Facebook’s business model, and much more.

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Report: Facebook building antitrust lawsuit against Apple over iOS 14 privacy features

Facebook is reportedly planning to take its long-running battle with Apple to the courts. The Information reports that Facebook has been working with outside legal counsel to prepare an antitrust lawsuit against Apple alleging that the company “abused its power in the smartphone market by forcing app developers to abide by App Store rules that Apple’s own apps don’t have to follow.”

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Facebook improves its AI that generates photo descriptions on iOS for visually impaired users

Facebook today announced a major update to its Automatic Alt Text (AAT) system, which automatically generates photo descriptions for people with visual impairments. Based on AI, the system can now recognize 10 times more objects and scenes in photos shared on Facebook and also Instagram, providing detailed descriptions for screen readers like Apple’s VoiceOver.

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WhatsApp delays privacy policy change that led to confusion about Facebook data sharing

WhatsApp data sharing

WhatsApp has announced that it is delaying a controversial and confusing change to its privacy policy. A new WhatsApp privacy policy was slated to go into effect in February, but the Facebook-owned company now says it will delay the change for three months.

“There’s been a lot of misinformation causing concern and we want to help everyone understand our principles and the facts,” the company writes in the blog post.

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As privacy pressure grows, Facebook debuts redesigned tool for downloading your personal information

Facebook privacy apps

Facebook has offered tools to download your information and understand what details the platform has about your for a while now. But now amid more privacy pressure than ever, the company is launching a redesigned “Access Your Information” tool for iOS and Android to make it easier to view and download all these details.

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