As pointed out byMacStories, Apple recently removed trials for the iWork suite and Aperture 3 from Apple.com. The webpage formerly home to the iWork trial now includes a message informing users that iWork apps, such as Keynote, Pages, and Numbers, are available through the Mac App Store.Apple removed the trial for a short while last year before returning it; however, the company also informed users last month that the iWork.com Beta service would shut down July 31. Apple does not currently offer trial versions of the $20 Mac Store apps.
Avid, the makers of the music industry’s leading DAW called “Pro Tools”, just dropped an iPad version of its pro-sumer Final Cut Pro competitor known as “Avid Studio.” Although the latest Final Cut Pro X update brought multicam editing, broadcast monitoring, and many of the features pro users demanded be re-implemented, the Avid Studio iPad app shows why Apple should and most likely will release FCPX for iPad.
The app is available from the App Store now for $4.99, significantly less than the desktop version that retails for $169.99, but the app will increase to $8 after an initial 30-day introductory period. The Avid Studio app is the company’s first video editing suite for iPad and aims to provide most of the features offered through the desktop version.
Users will get the familiar timeline and storyboard, but new gestures will allow them to pinch and squeeze to scale images and videos, and arrange edits on the timeline for picture-in-picture effects. Users of the desktop software will also appreciate the Precision Trimmer, Razor Blade tool for on the fly cuts, and the ability to export projects easily to Avid Studio on the desktop. Projects can be uploaded to iCloud, and finished projects can be shared to YouTube, Facebook, and by email from within the app. Unlike the desktop version, there is no Flash export option.
Update: Apple has published a white paper entitled “Final Cut Pro X for Final Cut Pro 7 Editors” to detail the differences between the two apps and smooth the transition for professional users.
Apple updated its Final Cut Pro X video editing software this morning with some much-needed improvements. It is a significant update, because Final Cut Pro X version 10.0.3 now appeases to pro editors with two new features, including multicam editing that automatically syncs up to 64 angles of video and photos, and broadcast monitoring. The software also advances XML 1.1 support for better plug-in compatibility, and it supports media re-linking while boasting enhanced chroma keying with edge quality, light wrap and color sampling. Users can also finally import layered Adobe Photoshop files.
Multicam editing is done in a typical Apple fashion, and besides taking advantage of the time code to sync camera angles, Final Cut Pro X can also sync scenes using audio waveforms to provide great accuracy. Users also no longer have to export to a motion graphics application to view results with real-time playback, and the broadcast monitoring feature lets an editor connect to waveform displays, vector scopes, and calibrated, high-quality monitors to ensure the projects meets broadcast specifications. Broadcast monitoring requires a Mac Pro with a PCIe card or a Thunderbolt device. In the case of the latter, customers will be able to monitor their project live while on a shoot.
Interestingly— broadcast monitoring is releasing as a beta feature, which is unusual for Apple. Then again, the iPhone 4S digital secretary Siri is also in beta, so perhaps these features mark a change in Apple toward getting new products out of the gate as soon as possible and smoothing out the rough edges over time.
The Final Cut Pro X 10.0.3 update is free for anyone that owns Final Cut Pro X, a $299 download from the Mac App Store. By the way, if you are stuck with a current Final Cut Pro 7 project, there is now a new app called “7toX by Assisted Editing” that is a $99 value and lets you easily convert old files to Final Cut Pro X projects.
Other updates include Compressor 4.0.2 that lets you customize output settings, work faster with distributed encoding and tap into a comprehensive set of delivery features and Motion 5.0.2 which allows users to customize Final Cut Pro titles, transitions and effects, with 2D/3D animations using real-time feedback.
There is a lot of buzz on the net right now on Louis CK’s self-promoted video which he launched this week for $5, DRM free. We love the idea and loved the 1.1GB video. One interesting note, via Reddit interview: Louis CK does his own editing on Final Cut Pro:
You’ve been listed as a video editor on most of your projects. What program do you use to edit and why have you decided to take on this role?link
I love editing. I have used Avid in the past but I exclusively use Final Cut Pro now, though I am concerned about the future… You always have to put three dots after the future… editing is part of the process. It’s how you form everything. In some ways not editing yourself would be like a sculptor dropping some clay off at a guys house and saying “Make a naked lady chasing a bull. and do it nice.”
The show went on sale at noon on Saturday, December 10th. 12 hours later, we had over 50,000 purchases and had earned $250,000, breaking even on the cost of production and website. As of Today, we’ve sold over 110,000 copies for a total of over $500,000. Minus some money for PayPal charges etc, I have a profit around $200,000 (after taxes $75.58). This is less than I would have been paid by a large company to simply perform the show and let them sell it to you, but they would have charged you about $20 for the video.
Hardware specialists over at Bare Feats ran a series of interesting Final Cut Pro X benchmarks pitting the latest Sandy Bridge-equipped iMac and MacBook Pro against the last year’s Mac Pro. The iMac system rocked a 3.4GHz quad-core Core i7 processor with 16GB of DDR3 1333MHz RAM and AMD Radeon HD 6970M graphics with 2GB of GDDR5 video memory. The MacBook Pro was a 2.3GHz quad-core Core i7 system with 8G of DDR3 1333MHz RAM and AMD Radeon HD 6750M graphics with 1G of GDDR5 video memory. The 2010 Mac Pro desktop had a 3.33GHz six-core Westmere processor with 24GB of ECC DDR3 1333MHz RAM and AMD Radeon HD 5870 graphics with 1G of GDDR5 video memory.
Summing up, in two out of four benchmarks involving blur sharpen and blur directional effects the iMac came in first and the MacBook Pro outperformed or matched the Mac Pro. It is in the remaining two GPU-intensive tests – exporting a Final Cut Pro X project in H.264 (transcoding) and encoding a Blu-Ray stream in Compressor 4 – that the Mac Pro shined. Although the benchmarks are far from conclusive, they give away the false impression of Apple favoring the newer Sandy Bridge architecture.
TheNextWebreports that Apple has begun returning the $299 purchase price of Final Cut Pro X to customers who are unsatisfied with the product’s features and capabilities. Cupertino has begun issuing refunds to those who have filed an official request using Apple’s Mac App Store Customer Service form.
“Moving forward, I understand that you are not satisfied with the app “Final Cut Pro”. I can certainly appreciate you would like a refund, and I would be more than happy to help you out with this today. In five to seven business days, a credit of £179.99 should be posted to the credit card that appears on the receipt for that purchase.
Please note that this is a one time exception because the iTunes Terms and Conditions state that all sales are final.”
This is an interesting gray area because Mac Apps purchased through the Mac App Store aren’t usually up for return so long after they are purchased (unless you re in Taiwan). Whereas boxed software, especially Pro level stuff, usually has a longer guarantee even if there are restocking fees. Expand Expanding Close
There has been a big stink (several actually) about Final Cut Pro X’s lack of ‘Pro’ features. One such glaring omission has been the lack of Final Cut Pro 7 XML imports. MacMagazine.brdid some digging and found that the code for doing Final Cut Pro 7 imports is actually inside Final Cut Pro X and for some reason hadn’t been enabled for shipping.
As per usual, Apple will likely enable that functionality (and many others that are missing) in updates to Final Cut Pro X. If you are daring, MacMagazine offers a workaround that might be able to import now (they haven’t yet tested).
Hardmacreports today some of Steve Jobs’ latest thoughts on BluRay.
He admitted that retrospectively he feels ashamed that Apple’s name is associated to Blu-ray, as he thinks that BD supporting associations look today more like Mafia than anything else.
Jobs famously called BluRay a ‘Bag of Hurt’ during a Q&A after a MacBook Event in 2008.
Concerning authoring on Blu-ray, it seems impossible to provide software supporting such format for consumer market. In addition to DRM, here it is the cost of licenses that slow down the entire process; one would have to start paying 3,000 USD to AACS, then 80,000 USD to Sony, 40,000 USD to Sonic, etc.
Hardmac also reports that the next version of Final Cut Pro will come in March or April 2011, which is what we’ve seen in Jobs emails.
