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Apple announces ‘Apple Intelligence’: personal AI models across iPhone, iPad and Mac

Apple Intelligence

As part of its WWDC keynote, Apple today unveiled its AI strategy, with a suite of features aimed to be powerful, intuitive, integrated, personal, and private. Apple Intelligence features are available across iPhone, iPad, and Mac, and use a combination of on-device and server-powered generative AI models.

Apple Intelligence features includes personalized prioritization of notifications on iPhone, generative writing tools across apps, image generation and more …

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iOS 18 is coming today: Here’s everything we know

iOS 18 favorite features poll

iOS 18 will mark Apple’s annual iPhone software update for 2024 and will be full of changes, and we’re just hours away from it being announced. The update has been described as one of the biggest ever for the iPhone. There will be major new AI features and design changes, plus new customization options. Read on for a recap of everything we know about iOS 18’s new features so far.

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Report: iOS 18 will tint iPhone app icons in dark mode, allow users to lock apps behind Face ID

On the day before WWDC, we have a couple more reports about some non AI-related iPhone software, which Apple will officially announce tomorrow as part of iOS 18.

MacRumors reports that app icons will change color in Dark Mode for the first time, with a dark tint to match the darkened system chrome. The site also reports that the system will gain the ability to lock access to apps behind Face ID or Touch ID biometrics, on every app launch.

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New Control Center in iOS 18 will have multiple pages, here’s what that means for you

Control Center on iPhone

iOS 18 will be fully unveiled this Monday at the WWDC keynote. According to one of the late breaking rumors, the iPhone update will introduce a redesigned Control Center.

One core feature of the new Control Center is the ability to place controls on multiple separate pages, rather than the single-page view currently available. Here’s what that means for you.

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Feature Request: Make iPhone voice transcription a universal feature

iPhone voice transcription screengrab

iPhone voice transcription is already included in iMessage, and is available in some other chat apps – but not always for free. In Telegram, for example, you have to pay for a premium membership to get the feature.

The latest Bloomberg piece says that Apple is finally bringing audio transcription to the Voice Memo app, and this seems a perfect opportunity to make it a system-wide feature …

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WWDC: Two of AI’s biggest PR issues are about to be Apple’s strengths

AI

Apple is set to unveil a host of AI-centric updates in iOS 18 and its other software platforms this Monday at WWDC.

Much of what the company will announce is playing catch-up to its competitors, though at a scale and accessibility that’s hard to match. However, where the company is especially poised to make an AI splash is in its differentiated approach.

Unlike its competitors, Apple has strengths in two areas that are currently PR headaches for AI: privacy and the environment.

Here’s what that means for its AI reveals at WWDC.

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iOS 18 Mail app AI features: Smart replies, tone change, auto-sort, more

iOS 18 Mail app AI features | Mail icon with thousands of unread messages

A new report suggests Apple may announce a number of iOS 18 Mail app AI features during WWDC.

These include the option to automatically create Smart Replies to emails, as well as the ability to draft a reply yourself and then ask Siri to change the tone – for example, ‘make this sound more professional’ …

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Apple went all in on AI after Craig Federighi tested Github Copilot during his Christmas break

Apple AI features iOS 18

As we await Apple’s tantalizing iOS 18 and other announcements at its WWDC conference next week, the Wall Street Journal has an interesting profile about changing attitudes towards AI inside Apple, and how the company became more comfortable with taking risk.

In particular, it pinpoints the moment when Apple’s approach on AI shifted. The report says SVP Craig Federighi was testing Github’s Copilot code completion features in late 2022, during his Christmas holiday break, and came away impressed. This swiftly led to an internal mandate in the software engineering group to explore and productize as much artificial intelligence functionality as possible.

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iOS 18 Control Center reportedly features redesigned music widget and HomeKit controls

iOS Control Center

iOS 18 is expected to be a pretty significant release in terms of the number of changes and new features. While artificial intelligence capabilities will be the big theme of the update, we are also expecting other enhancements.

Today, Mark Gurman writes in his Power On newsletter that Apple is preparing to overhaul the iPhone Control Center as part of iOS 18. The new design will include updates to the ‘now playing’ music widget and the HomeKit smart home controls.

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Get ready for a redesigned Settings app in iOS 18, iPadOS 18, and macOS 15

Settings in iOS 18

All of the hype around WWDC this year has centered around two letters: AI.

Even though a large portion of Apple’s keynote is expected to highlight AI-related features, there will certainly be a variety of other improvements on deck for iOS 18, visionOS 2, and Apple’s other software platforms.

Mark Gurman reports that one such change will be a redesigned Settings app across the iPhone, iPad, and Mac.

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The iPhone 16’s biggest selling point may not be the phone itself, but AI features in iOS 18

iPhone 16 Pro rumors

Days out from WWDC and the AI rumor mill is active as ever.

Yesterday Mark Gurman reported that many of iOS 18’s AI features will require using an iPhone 15 Pro or later. It’s rare for many major software features to be exclusive to the latest iPhone, especially the latest Pro phone. But that’s exactly what iOS 18 seems set to deliver.

Which got me thinking: Apple’s marketing pitch for this fall’s iPhone 16 may center primarily on software, not hardware.

AI features in iOS 18 may be the biggest selling point for the iPhone 16.

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