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Unpopular opinion: iPhone colors don’t matter to most people

iPhone colors don’t matter | Montage of expected iPhone 15 Pro colors

We’re less than a fortnight away from the September Apple event, and by this point we’re reasonably sure we know which iPhone colors to expect in this year’s line-up.

Many of you have already reached at least a tentative decision for the Pro models, based on our renders, with Dark Blue the most popular choice. But does it really matter much … ?

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Smartphone market worsening, but iPhone market share set for all-time high – IDC

Smartphone market worsening | iPhone 15 Pro render in black

Market intelligence company IDC says that the global smartphone market is worsening, and that the decline in shipments this year will be even lower than previously expected.

However, it says that Apple will buck the trend in a dramatic fashion, predicting that iPhone market share will reach an all-time high this year …

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Apple officially announces iPhone 15 event: ‘Wonderlust.’

Apple Wonderlust event

Apple has officially announced its next product event where it will announce the new iPhone 15 lineup alongside Apple Watch Series 9 and Apple Watch Ultra 2. The event will take place on September 12. The tagline for the event reads “Wonderlust.” and features the rumored colors of the titanium iPhone 15 Pro lineup.

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Poll: Which rumored iPhone 15 Pro color would you choose?

iPhone 15 Pro colors

Over the last few days, we’ve heard a lot of rumors when it comes to the colors of the iPhone 15 Pro. Since Apple is replacing the stainless steel frame with a new one made of titanium, the company is also expected to introduce new colors to match the material. Based on these rumors, we want to know which of the rumored colors you would choose.

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iPhone 15 production cut by 11 million units over supply snags – analyst

iPhone 15 USB-C port Thunderbolt

There’s a ritual around every new iPhone release, and we’re crossing one of the final steps before launch.

First, analysts predict how many tens of millions of new models will be produced. Some time passes, then last minute reports of production issues arise. Finally, just before the new iPhones are announced, analysts cut their iPhone production predictions due to supply constraints.

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iPhone 15 cable rumors highlight a mess Apple ought to solve

iPhone 15 cable mess should be avoided | Mac cable shown

This week has seen three iPhone 15 cable rumors, which serve to underline the mess around USB-C cables in general. While that’s not a mess of Apple’s making, it is one the company could and should solve for its own customers.

The first of the three rumors appeared to be good news. It suggested that the charging cable included in the iPhone 15 box might be longer than usual and perhaps also more durable…

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USB-C cable included with iPhone 15 may be limited to USB 2.0 speeds

iPhone 15 Pro USB-C charging speed storage tiers | 9to5Mac render

It’s only three weeks until Apple announces the next generation iPhone, and we’ve been hearing more details about the new phones. Last week, a rumor claimed that some iPhone 15 models will support Thunderbolt for faster data transfer speeds. While this may still be true, a new rumor suggests that the USB-C cable included in the box will be limited to USB 2.0 speeds.

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iOS 17 beta gives us another hint that iPhone 15 Pro will have an Action Button

iPhone 15 Pro render

Apple is expected to announce the iPhone 15 next month, and when it comes to the Pro models, rumors suggest that the company will replace the mute switcher with a new “Action Button.” And while a previous beta of iOS 17 already revealed what to expect from this button, today’s beta brings more clues that this change is indeed happening.

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Rumored iPhone 15 price rises echoed in supply chain report

iPhone 14 Pro

Previous reports of iPhone 15 price rises are being echoed in a new supply chain report. As with earlier rumors, this one again suggests that the iPhone 15 Pro and Pro Max models will cost $100 to $200 more than the iPhone 14 equivalents.

We would offer the same cautions as we did with the previous reports, however …

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iPhone 15 rumored to support faster charging speeds with up to 35W

iPhone 15 Pro USB-C charging speed storage tiers | 9to5Mac render

iPhone 15 is almost here, and one of the biggest changes expected is the replacement of the Lightning connector with USB-C. We’ve heard before that at least some of the new models will support faster charging speeds, and now we have another source to corroborate that information. According to people familiar with the matter, iPhone 15 is rumored to support charging with up to 35W.

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Big iPhone 15 discounts expected from carriers, as they fight smartphone recession

Big iPhone 15 discounts expected | Render of the Pro model expected

If you’re planning on an upgrade next month, it may be worth holding out to see what deals can be found from mobile carriers: A Bloomberg report suggests that they will be offering “aggressive” iPhone 15 discounts.

The predicted move is expected as they seek to address disappointing smartphone demand in the US, amid a global smartphone recession expected to be the worst in a decade …

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iPhone 15 USB-C port may support Thunderbolt for faster data transfer speeds

iPhone 15 USB-C port Thunderbolt

Apple is rumored to announce iPhone 15 next month. At this point, multiple sources agree that the new phones will all be equipped with a USB-C port instead of Lightning. It’s no secret that USB-C has a bunch of advantages over Apple’s proprietary connector, but more than that, it seems that iPhone 15 will have Thunderbolt support.

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