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90% of people probably shouldn’t buy the iPhone 17 Air

iPhone 17 Air, or just iPhone Air? | Render shown with 'AIR' name overlaid

An argument could be made that this year’s iPhone line-up will have two top-tier models, depending on your priorities: either the iPhone 17 Pro Max or the iPhone 17 Air.

If you value iPhone photography, or all-round performance, you’ll want to stick to the Pro or Pro Max. If you prioritize sleek design, you might instead consider the Air to be the best model. But Apple seems to know that its sleek new model isn’t for most people …

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Kuo: Apple already working on updated iPhone Air model with larger screen

Apple’s flashiest new iPhone launch this year will be the iPhone 17 Air / iPhone 17 Slim, a new entrant in the lineup featuring a striking 5.5mm thin chassis.

The Air is expected to replace the current Plus SKU, with a price point in the range of $900-$1000. Based on numerous leaked schematics, the iPhone 17 Air will sport a 6.6-inch display, nestling between the Pro and the Max in terms of size. But Ming-Chi Kuo says Apple is already working on a future generation Air with a bigger screen.

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The iPhone 17 Air looks wonderful – but that’s not why Apple is making it

iPhone 17 Air dummy unit

Yesterday gave us our best look yet at the upcoming iPhone 17 Air, in the form of a highly realistic dummy model shown alongside the iPhone 16 Pro.

Apple will doubtless employ a whole range of superlatives to describe the look of the device: thinnest, slimmest, sleekest … and it will of course be the <superlative>est phone they’ve ever made, and Tim will be sure we’re going to love it …

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iPhone 17 Air is stunningly thin compared to iPhone 16 Pro in latest leak

iPhone 17 Air dummy unit

We’re probably 132 days away from the iPhone 17 actually being announced, yet it’s starting to feel like the iPhone 17 has been out for that long.

That’s probably because we’ve seen every design of iPhone 17 in various forms ranging from schematics to renderings for months. We’ve also seen cases, dummy units, dummy units in cases, and now dummy units that look so real that they could easily be mistaken for the real thing.

The latest iPhone 17 preview comes from Sam Kohl’s AppleTrack YouTube channel. In the video, Sam compares physical models meant to recreate the rumored iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max designs. At this rate, I’ll be disappointed if we don’t have working models running a recreation of iOS 19 by the first half of May.

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iPhone 17 Air will compromise in a few areas, but this key feature won’t be one of them

iPhone 17 Air

Later this year, Apple is going to debut its thinnest iPhone to date. At just 5.5mm thin, iPhone 17 Air will be record-setting.

You might anticipate that an ultra-thin phone comes with awful battery life. After all, iPhone battery life improved drastically over the past few years, as Apple has made increasingly thicker iPhones. However, at least according to current rumors, iPhone 17 Air won’t compromise on battery life. Here’s why.

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iPhone 17 Pro Max and Air will be heavily inspired by two other products

iPhone 17 Pro concept

After years of mostly unchanged iPhone lineups, Apple has already shaken things up this year by debuting the iPhone 16e instead of the expected new iPhone SE. The company is just getting started though, as this fall’s iPhone 17 family—particularly the Air and Pro Max—will change even more, with direct inspiration from the Apple Watch.

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Apple has two big aces up its sleeve to rise above AI struggles

One of the biggest narratives currently going around about Apple is the company’s AI struggles. But while those struggles are very real, Apple has two big aces up its sleeve that should minimize the damage from ‘new Siri’ shipping late, and propel the company into a bright future. Those two things: innovations in Apple’s upcoming hardware and software.

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